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Best Selling Products On Amazon (2024)

by Josh Howarth
February 8, 2024

Ecommerce sellers rely on Amazon to reach a massive audience of over 310 million active customers. That makes keeping up with the platform’s best sellers and new trends extremely important.

Using the Exploding Topics proprietary algorithm, we can find trending products that are performing well on Amazon before they become mainstream. Every product we’ve included is rated as an Amazon bestseller and displays upward growth.

With that, here are 25 of the best-selling products on Amazon today.

1. Snail Mucin

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5-year search growth: 2,100%

Search growth status: Exploding

Search volume: 368k/mo

Average price: $13.84

Description: Snail mucin, or snail mucus, is a unique skincare ingredient with antibacterial and anti-inflammatory properties. It's used in face creams, moisturizers, gel masks, and skin repair serums.

The Mayo Clinic performed a study that saw snail mucin users significantly improve fine lines, crow’s feet, and luminance after 14 weeks of snail mucin use.

2. Creatine Gummies

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5-year search growth: 4,900%

Search growth status: Exploding

Search volume: 33.1k/mo

Average price: $31.32

Description: Creatine gummies are a chewable alternative to traditional creatine supplements. Like with other forms of the compound, creatine gummies support muscle growth and help increase energy production. Creatine gummies are more convenient than powdered creatine and likely provide the same improvements in strength and endurance during intense exercise.

3. Lace Melting Spray

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5-year search growth: 6,200%

Search growth status: Exploding

Search volume: 9.9k/mo

Average price: $10.24

Description: Lace melting spray is a cosmetic product that hides the lace on a wig. This spray can strengthen the hold of wig glue or be used as an alternative to glue. This product also makes the wig look more realistic than glue because it matches the lace base to the wearer’s natural skin tone.

4. Lion's Mane Powder

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5-year search growth: 850%

Search growth status: Exploding

Search volume: 40.5k/mo

Average price: $22.83

Description: Lion's Mane Powder is made from Lion’s mane mushrooms. This supplement (often mixed with coffee) has numerous potential health benefits, such as improved memory, reduced risk of stomach ulcers, faster nerve cell recovery, and reduced inflammation.

5. Ginseng Essence Water

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5-year search growth: 7,200%

Search growth status: Exploding

Search volume: 12.1k/mo

Average price: $17.58

Description: Ginseng essence water is a hydrating skincare toner. It contains Ginseng, a herbal Korean ingredient that nourishes and soothes the skin. It also reduces the appearance of fine lines and wrinkles by controlling sebum secretion.

6. Hair Wax Stick

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5-year search growth: 1,483%

Search growth status: Exploding

Search volume: 110k/mo

Average price: $8.88

Description: A hair wax stick is a styling product that can be used on the go to calm frizzy hair, hold hairstyles in place similar to gel, and create texture or sleek updos. Hair wax will dry faster and give the hair a more natural look than gel. However, it won't last as long or provide as firm of a hold. 

7. Lip Glow Oil

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5-year search growth: 2,067%

Search growth status: Exploding

Search volume: 40.5k/mo

Average price: $6.63

Description: Lip glow oil is an ultra-glossy lip balm that protects and enhances the lips more than regular lip balm. Dior Lip Glow Oil videos on TikTok have over 136 million views.

8. Ergonomic Mouse

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5-year search growth: 99x+

Search growth status: Exploding

Search volume: 74k/mo

Average price: $17.64

Description: An ergonomic mouse is designed to reduce strain and discomfort by putting your arm and hand in a more natural position. This reduced tension can result in less pain and fatigue on the wrist vs. a traditional mouse while also improving posture.

More than 6,000 people have rated this ergonomic mouse 4.4 stars on Amazon.

9. PS5 Wall Mount

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5-year search growth: 4,900%

Search growth status: Regular

Search volume: 27.1k/mo

Average price: $27.24

Description: A PS5 wall mount securely attaches the PlayStation 5 to a wall near the TV. Using a wall mount can increase system cooling and airflow while reducing cable clutter compared to standing the console on a table.

Videos related to Ps5 wall mounts have over 150 million views on TikTok.

10. Boucle Bed Frame

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5-year search growth: 2,000%

Search growth status: Exploding

Search volume: 9.9k/mo

Average price: $477.30

Description: A boucle bed frame is upholstered with soft, looped yarn fabric. Boucle furniture has become popular because the fabric is easier to clean and more durable than acrylic and polyester. The distinctive looped or knotted texture is also more visually appealing.

Boucle bed frame videos on TikTok have over 125 million views.

11. Dog Toothbrush

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5-year search growth: 2,500%

Search growth status: Regular

Search volume: 22.2k/mo

Average price: $8.33

Description: A dog toothbrush is a specially-made tool to clean your dog's teeth, gums, and mouth. They are smaller and have softer bristles than human toothbrushes. These toothbrushes also have angled heads and longer handles for optimal cleaning.

Dog toothbrush videos have over 22 million views on TikTok.

12. Metal Detox Shampoo

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5-year search growth: 2,900%

Search growth status: Regular

Search volume: 8.1k/mo

Average price: $25.03

Description: Metal detox shampoo is a sulfate-free shampoo that removes harmful metal particles from hair. This shampoo purifies and shines hair, reduces breakage, and removes brassiness.

For example, this L’Oreal metal detox shampoo results in 87% less hair breakage and 2X more shine caused by hard water.

13. EV Portable Charger

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5-year search growth: 900%

Search growth status: Exploding

Search volume: 14.8k/mo

Average price: $194.10

Description: With the electric vehicles market growing at 9.82% each year, the need for alternative charging solutions is more relevant than ever. An EV portable charger can be stored inside the vehicle and used on the go. They can be plugged into regular electrical outlets to provide Level 1 or Level 2 charging capabilities. That equates to roughly 1 mile of charge per minute. 

14. Centella Sunscreen

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5-year search growth: 99x+

Search growth status: Exploding

Search volume: 49.5k/mo

Average price: $17.82

Description: Centella sunscreen is a non-nano product that blocks UV rays and protects sensitive skin better than traditional sunscreen. The key ingredient in this sunscreen, Centella asiatica extract, has antioxidant, hydrating, and soothing properties.

This sunscreen will increase the skin barrier function and reduce inflammation. It also contains 1% niacinamide to control oil production. Users who struggle with oily and acne-prone skin will see the most improvements from this sunscreen.

15. Book Nook Kit

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5-year search growth: 4,000%

Search growth status: Regular

Search volume: 110k/mo

Average price: $40.34

Description: A book nook kit is a DIY set with the materials to create miniature bookshelf scenes. These decorative pieces can also be used as a bookend on your bookshelf. This product has gone viral on TikTok, generating over 16 million views.

16. Clover Bracelet

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5-year search growth: 1,725%

Search growth status: Exploding

Search volume: 165k/mo

Average price: $11.24

Description: A clover bracelet has one or more clover-shaped charms or decorations. This piece of jewelry is worn to symbolize luck and good fortune.

TikTok videos displaying clover bracelets have over 20 million views.

17. Magnacut Knife

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5-year search growth: 9,400%

Search growth status: Exploding

Search volume: 6.6k/mo

Average Price: $114.09

Description: A MagnaCut knife is a high-end blade made from a premium stainless steel alloy. This knife has better wear resistance, corrosion resistance, and edge retention compared to other stainless steel knives.

MagnaCut is stronger because it contains less chromium than other stainless steel types.

18. Grounding Sheets

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5-year search growth: 1,740%

Search growth status: Exploding

Search volume: 40.5k/mo

Average price: $65.32

Description: Grounding sheets are like regular bed sheets but with a conductive material designed to connect you to the Earth. Grounding can restore your natural electrical balance to reduce stress and inflammation.

It’s well-documented that grounding has positive effects on physiological and emotional stress, too. TikTok videos related to grounding sheets have received over 723 million views.

19. Silicone Air Fryer Liner

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5-year search growth: 7,400%

Search growth status: Regular

Search volume: 27.1k/mo

Average price: $10.24

Description: Silicone air fryer liners are reusable, non-stick mats used in the air fryer basket while cooking. The product can be washed and reused, reducing waste and making clean-up after cooking much more manageable than cooking directly inside the air fryer without a liner.

Searches for silicone air fryer liners took off in May 2022 and have continued upward. TikTok videos related to the product have over 220 million views.

20. EMS Foot Massager

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5-year search growth: 5,900%

Search growth status: Regular

Search volume: 90.5k/mo

Average price: $38.70

Description: An EMS foot massager uses electrical muscle stimulation on the soles of your feet to relieve pain and boost circulation. These massagers are simple to use with varying intensity levels to target different muscle groups.

Studies show that EMS foot massagers can improve muscle function, increase muscle mass, and reduce stress and discomfort.

21. Heatless Curler

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5-year search growth: 6,700%

Search growth status: Regular

Search volume: 570/mo

Average price: $11.10

Description: A heatless curler is a hair styling tool that creates curls or waves in your hair without heat. Instead, you wrap the hair around the curlers and leave them in for several hours or overnight. Heatless curlers are safer, and they reduce hair damage that's caused by excessive heat.

There are over 1,000 results for "heatless curler" on Amazon. This trendy product has also attracted interest on TikTok, with over 150 million views.

22. Coverless Duvet

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5-year search growth: 6,900%

Search growth status: Exploding

Search volume: 18.1k/mo

Average price: $204.99

Description: A coverless duvet is a more convenient alternative than a traditional comforter or duvet. They are more breathable than other comforters and can be used without a separate cover. Besides the added comfort, coverless duvets are easier to wash and more hygienic than traditional duvets.

23. Busy Board

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5-year search growth: 148%

Search growth status: Regular

Search volume: 90.5k/mo

Average price: $19.98

Description: A busy board is a developmental toy for toddlers and young children. This toy is used for early childhood development with activities like a noisemaker, numbers, and a spinner with beads.

Busy boards help children improve their fine motor, sensory, and problem-solving skills. On TikTok, busy board videos have generated over 29 million views.

24. Tranexamic Acid Serum

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5-year search growth: 2,767%

Search growth status: Exploding

Search volume: 18.1k/mo

Average price: $20.01

Description: Tranexamic acid serum is a skincare product for skin discoloration. This product targets hyperpigmentation and uneven skin tone to improve the skin's overall appearance.

A recent study confirmed tranexamic acid effectively treated mild-to-moderate postinflammatory hyperpigmentation (PIH).

25. Light Therapy Wand

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5-year search growth: 1,260%

Search growth status: Exploding

Search volume: 1.9k/mo

Average price: $72.99

Description: A light therapy wand is a skincare device that emits LED light in different colors to treat acne, lines, wrinkles, and other skin conditions. Each LED color is used for different treatments. For example, red LED light therapy helps reduce inflammation, while blue LED light therapy can eliminate acne-causing bacteria.

Conclusion

Based on this list of best-selling products on Amazon, you can find product ideas for your own Amazon or eCommerce store.

Many best-sellers are in the skincare (Snail Mucin and Tranexamic Acid Serum) and health and wellness (Lion's Mane Powder and Creatine Gummies) niches.

Because consumers can rapidly change their buying habits, we will update this list regularly with new Amazon best sellers and product data.