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Remineralizing gum

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A type of purple yam commonly used in Filipino cuisine, known for its vibrant purple color and sweet, nutty flavor. Ube is often utilized in desserts such as ice cream, cakes, and pastries, providing both visual appeal and a unique taste. It is particularly popular among those seeking nutritious ingredients rich in vitamins, minerals, and antioxidants.

Sunscreen serum

A skincare product that combines the protective benefits of sunscreen with the nourishing properties of a serum, offering dual functionality in sun protection and skincare. Sunscreen serums in 2023 feature innovations like Vitamin C infusion and highlighter-like SPFs, providing additional benefits such as hydration and anti-aging effects. These products are targeted at individuals seeking comprehensive skincare solutions that protect against UV damage while enhancing skin health and appearance.

Fully integrated manufacturer, wholesaler, and retailer specializing in sleep products. 3Z Brands offers a portfolio of high-quality sleep brands, supported by a vertically integrated manufacturing facility in Arizona, ensuring control over the entire production process. The company's products are targeted at consumers seeking premium sleep solutions and retailers looking for reliable, high-quality sleep products.

A cleaner designed to remove grease, oils, cutting fluids, corrosion inhibitors, handling soils, fingerprints, and other contaminants. Degreasers are often used in various industries and applications to clean surfaces and equipment, providing effective removal of stubborn residues that regular cleaners cannot handle. They are particularly beneficial for industrial workers, mechanics, and maintenance personnel who require thorough cleaning solutions for machinery and tools.

A company specializing in performance sports wearables, COROS Wearables Inc. focuses on developing technology to help athletes train and perform at their best. Founded in 2014 and headquartered in Shenzhen, Guangdong, China, the company offers advanced sports watches and other wearable devices designed to evaluate fitness, fatigue, and performance, particularly for outdoor and mountain sports. COROS primarily targets athletes and outdoor enthusiasts seeking high-performance, reliable wearables to enhance their training and performance metrics.

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Web hosting service that offers free hosting solutions with support for PHP and MySQL, suitable for hosting WordPress sites. It provides users with a free subdomain or the option to bring their own domain, featuring large storage and bandwidth but limited CPU resources. InfinityFree primarily targets individuals and small businesses looking for an affordable web hosting solution.

Platform offering climate solutions including tree planting, ocean plastic removal, and kelp farming. ECOdrive ensures transparency through on-the-ground verification of projects and focuses on reforesting degraded lands in the USA, particularly those affected by wildfires. The platform primarily targets environmentally conscious individuals and organizations looking to contribute to sustainable environmental practices.

A company that specializes in security camera systems and related products. They offer a range of products including indoor and outdoor cameras, battery-powered cameras, and smart home security solutions, known for high-quality video surveillance equipment with features like night vision, motion detection, and remote access via mobile apps. Reolink primarily targets homeowners and small businesses seeking reliable and user-friendly security solutions.

Global company specializing in pet food, particularly for cats and dogs. Founded in 1968 by French veterinarian Jean Cathary, it is known for scientifically formulated diets tailored to the specific needs of different breeds, sizes, ages, and health conditions of pets. The target demographic includes pet owners seeking specialized nutrition for their pets' unique dietary requirements.

A small chick or the young of a bird, often characterized by its soft, downy feathers and high-pitched chirping. These young birds are typically dependent on their parents for food and protection until they mature enough to fend for themselves. The term 'kiti' is commonly used in various cultures to refer to the early stages of a bird's life, appealing to bird enthusiasts and ornithologists studying avian development.

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An iron steamer is a garment care device that uses steam to remove wrinkles from fabrics without direct contact. It works by heating water to produce steam, which relaxes fabric fibers, making it a convenient alternative to traditional ironing, especially for delicate or difficult-to-iron materials. Iron steamers are primarily targeted at travelers, professionals, and homeowners looking for a quick and efficient way to maintain wrinkle-free clothing.

Adventure platform that transforms cities into personal playgrounds, offering a variety of fun and engaging activities. Questo differentiates itself by providing interactive, self-guided tours and quests that combine elements of exploration, learning, and entertainment, enhancing the travel experience. It is designed for solo travelers, couples, families, and friends seeking unique and memorable adventures in urban environments.

A form of fiber derived from the husks of the Plantago ovata plant's seeds, commonly used as a dietary supplement. It is valued for its ability to absorb water and form a viscous compound, aiding in the treatment of constipation, diarrhea, and irritable bowel syndrome (IBS), as well as helping to lower cholesterol and manage blood sugar levels. Psyllium is particularly beneficial for individuals seeking to improve digestive health and manage certain metabolic conditions.

Amla powder is derived from the dried and ground fruit of the Indian gooseberry, known for its high vitamin C content and numerous health benefits. It is commonly used to boost immunity, improve digestion, and promote hair and skin health, distinguishing itself with its natural antioxidant properties. Amla powder is particularly beneficial for individuals seeking natural remedies for health and wellness, including those interested in traditional Ayurvedic medicine.

A Home Equity Line of Credit (HELOC) is a type of loan that allows homeowners to borrow against the equity in their home. It provides a revolving line of credit that the borrower can draw from, repay, and draw from again, up to a certain limit, with typically variable interest rates. HELOCs are primarily targeted at homeowners who need flexible access to funds for expenses such as home improvements, education, or debt consolidation.

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Mango Chocolate

This confectionery item combines the rich taste of chocolate with the tropical flavor of ripe mangos, often enhanced with lime, sea salt, and pasilla chile for a unique sweet, tangy, and slightly spicy experience. The blend of these ingredients creates a distinctive taste profile that sets it apart from traditional chocolate offerings. Mango chocolate is particularly appealing to adventurous food enthusiasts and those seeking novel flavor combinations in their confectionery choices.

Refers to an intermediate state, phase, or condition that is in-between or transitional. It is often used to describe uncertain transitions, such as liminal spaces, which are the in-between phases where one is on the verge of something new but not quite there yet. The term originates from the Latin word 'limen,' meaning threshold.

Psyllium husk is a natural dietary fiber derived from the outer coating of the seeds of the Plantago ovata plant. It is commonly used as a bulk-forming laxative that absorbs water in the gut, aiding in digestive regularity and supporting cholesterol management and blood sugar control. Psyllium husk is primarily marketed to individuals seeking digestive health support, including those managing constipation, high cholesterol, or type 2 diabetes.

Pickleball court

A Pickleball court is a designated playing area for the sport of Pickleball, which combines elements of tennis, badminton, and table tennis. It features a smaller size compared to a tennis court, measuring 20 feet wide and 44 feet long, with a net height of 36 inches at the sidelines and 34 inches in the middle, and includes a non-volley zone known as the 'kitchen.' This court setup is designed for players of all ages and skill levels, making it accessible and popular among recreational and competitive players alike.

Surge protector

Device designed to protect electrical appliances from voltage spikes by absorbing excess voltage and diverting the excess current to the ground. Surge protectors typically use a component called a metal oxide varistor (MOV) to achieve this, thereby preventing damage to connected devices. They are essential for individuals and businesses looking to safeguard their electronic equipment from power surges and electrical anomalies.

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Online marketplace that caters to independent digital creators, particularly those developing indie video games. Itch.io provides a platform for developers to upload, distribute, and sell their games and other digital content, offering flexible pricing models and participation in game jams and bundles. The platform primarily benefits indie game developers and digital content creators seeking a supportive and flexible marketplace to reach their audience.

A well-known brand specializing in the design and manufacture of adult toys, particularly male masturbators. Based in Japan, the company has gained international recognition for its innovative and discreet products, including the Tenga Egg, Tenga Cup, and Tenga Flip Hole. These products are designed to provide a pleasurable experience while maintaining a high level of hygiene and ease of use, primarily targeting adult males seeking high-quality personal pleasure devices.

Brand of personal electronics and accessories created by Walmart, offering a variety of products such as headphones, speakers, and charging cables. Onn differentiates itself by providing affordable, reliable tech solutions that cater to both everyday users and tech enthusiasts, ensuring accessibility without compromising on quality. The brand primarily targets budget-conscious consumers looking for cost-effective yet dependable electronic accessories.

A device used in solar power systems to convert direct current (DC) electricity generated by solar panels into alternating current (AC) electricity. Solar inverters are essential for making solar energy usable for home appliances and for feeding electricity into the grid, with various types such as string inverters, microinverters, and power optimizers offering different benefits and applications. They are primarily used by homeowners and businesses looking to utilize solar energy for reducing electricity costs and promoting renewable energy use.

Brand that focuses on combining scientific research with selected natural ingredients to create skincare and haircare products. Known for using ingredients like colloidal oatmeal and soy, Aveeno aims to provide gentle and effective solutions for various skin types and conditions, differentiating itself through its emphasis on natural and scientifically-backed formulations. The brand primarily targets individuals seeking gentle, effective skincare and haircare products, including those with sensitive skin or specific dermatological needs.

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Photographic printing process that produces a cyan-blue print. Discovered by Sir John Herschel in 1842, it involves coating a surface with a solution of iron compounds, exposing it to UV light, and then washing it in water to develop the final image. This process is popular among artists and photographers for creating unique, monochromatic prints.

A plant known for its medicinal properties, particularly in supporting liver health. It contains silymarin, which has antioxidant, antiviral, and anti-inflammatory effects, making it valuable for treating liver conditions, improving digestive health, managing diabetes, and potentially supporting skin health and cancer treatment. Milk Thistle is primarily used by individuals seeking natural remedies for liver support and overall health improvement.

A staple in Indian cuisine, daal refers to dried, split pulses such as lentils, beans, or peas that do not require soaking before cooking. It is commonly used to prepare various soups or stews, known for their nutritional value and versatility in cooking. Daal is particularly popular among individuals seeking nutritious and protein-rich vegetarian meals.

Famm is an online platform dedicated to showcasing and supporting brands and services founded by LGBTQ+ individuals. It offers a curated directory of over 350 LGBTQ+ owned businesses across various categories, including apparel, beauty, wellness, home goods, and food & beverage, facilitating easy discovery and support of these enterprises. Famm primarily serves consumers seeking to support the queer economy and connect with inclusive brands, as well as LGBTQ+ professionals and business owners looking to expand their reach within the community.

A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.

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Key Insights

In May, several emerging trends have taken off in the space. Leading the charge is Ube, the top trending startup, with a search volume of 1.5M and an impressive +192% growth rate. Other notable rising trends include Sunscreen serum (9.9K, +417%) and 3Z, which has seen a +167% increase in interest.

Trend Overview

There are over undefined trends in the category. With top trends seeing an average +209.87% growth rate and ranging between 5.18K – 2.24M searches per month.

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