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Fashion

Discover Trending Fashion Topics And Products

A prominent fashion brand and retailer based in Seoul, South Korea, founded in 2001. It operates as an online shopping mall, fashion magazine, and online promotion service, while also incubating smaller brands and offering its own fashion line. The company primarily targets fashion-conscious consumers and e-commerce shoppers, with a significant presence both online and offline, particularly in the Hongdae area of Seoul.

A type of clothing characterized by its ribbed texture, created through a specific knitting or weaving technique, adding visual interest and elasticity. Ribbed vests can be made from materials like cotton, wool, or synthetic fibers and are often used as layering pieces in fashion, featuring various necklines and sustainable materials. They are popular among individuals seeking versatile and stylish layering options in their wardrobe.

Consumer-first company that focuses on creating health and fitness products. Their products are mindfully designed with an emphasis on good health, user safety, and sustainability, differentiating them from competitors by prioritizing eco-friendly materials and innovative design. Heelium primarily targets health-conscious individuals and fitness enthusiasts who value sustainable and safe products.

Christopher Esber

Australian fashion designer known for his eponymous brand established in 2010. Renowned for precision tailoring and innovative approach to fashion design, his collections often feature a blend of structured and relaxed silhouettes, offering a modern and sophisticated aesthetic. The brand primarily appeals to fashion-forward individuals seeking contemporary and meticulously crafted clothing.

Milky white nails

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

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Slingback mules

Footwear that combines the backless design of mules with a strap around the heel, offering both style and comfort. These shoes are versatile and available in various styles, making them suitable for different occasions and fashion preferences. Slingback mules are popular among individuals seeking a blend of elegance and practicality in their footwear choices.

Leading bodybuilding community in the UK, associated with Jordan Peters and Corinne Ingman, along with over 17 IFBB pro and amateur athletes and educators. It provides resources, training programs, and bodybuilding apparel, distinguishing itself through its comprehensive support and expert guidance for bodybuilders. The community primarily targets bodybuilding enthusiasts and athletes seeking professional training and resources to enhance their performance and physique.

Coordinated sets of clothing, often referred to as Co Ord Sets, consist of matching tops and bottoms designed to be worn together for a cohesive and stylish look. These sets provide a convenient and fashionable option for individuals seeking a put-together outfit without the need to mix and match separate pieces. Co Ord Sets are popular among fashion-conscious individuals who appreciate the ease and aesthetic appeal of coordinated outfits.

Company that combines existing solutions with new technological ideas to offer more options for rehoming unwanted clothes. Reskinned focuses on resale, repair, and innovative recycling, enabling users to buy clothes from their favorite brands at lower prices, thus promoting sustainable fashion. The target demographic includes environmentally conscious consumers and those looking for affordable, high-quality clothing options.

Butt lifting underwear

Shapewear designed to enhance the appearance of the buttocks by lifting and shaping them, often using padding or special stitching. This type of underwear provides a more contoured and lifted look, differentiating itself from regular underwear by focusing on aesthetic enhancement. It is primarily targeted at individuals seeking to improve their silhouette and boost confidence in their appearance.

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Fashion brand established in 2015 in Hawaii, recognized for its distinctive espadrilles, a traditional Spanish summer shoe. Alohas differentiates itself by combining sustainable practices with innovative designs, offering a range of footwear that is both stylish and eco-friendly. The brand primarily targets fashion-conscious consumers who value sustainability and unique, high-quality footwear.

Embellished heels

Footwear featuring decorative elements such as beads, crystals, or embroidery on the heel or shoe, designed to add glamour and sophistication. These shoes stand out due to their ornate designs, making them a popular choice for special occasions and events where a touch of elegance is desired. Embellished heels are primarily targeted at individuals seeking to enhance their formal attire with a stylish and eye-catching accessory.

Dfyne is a fitness and lifestyle brand that offers a wide range of activewear and accessories designed for both men and women. Their product lineup includes leggings, sports bras, hoodies, and other athletic clothing, all aimed at providing comfort and performance for workouts and everyday wear. Dfyne primarily targets fitness enthusiasts and active individuals looking for stylish and functional athletic apparel

Ghanda Clothing

Australian surf and streetwear clothing label known for its quality hoodies, trackies, tees, and more. Ghanda Clothing differentiates itself by offering both online and in-store shopping options, along with free shipping on orders over $75, catering to a wide range of casual and activewear needs. The brand primarily targets young adults and teenagers who are looking for stylish and comfortable clothing that reflects a laid-back, coastal lifestyle.

Stretchable Pants

Designed for comfort and flexibility, these garments are made from materials like spandex or elastane. They provide ease of movement and are popular for activities requiring flexibility, such as exercise or casual wear. Stretchable pants are particularly favored by individuals seeking comfortable attire for both active and everyday use.

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Crochet bucket hat

A type of headwear typically handmade using crochet techniques, characterized by a wide, downward-sloping brim. These hats are made from various materials such as cotton, acrylic, and wool yarns, offering a unique, handmade aesthetic and versatility. Crochet bucket hats are popular among fashion enthusiasts and crafters for their customizable designs and patterns.

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment to environmental responsibility and direct-to-consumer model. Vivaia primarily targets eco-conscious consumers who value sustainable fashion and comfortable footwear.

Grounding shoes

Footwear designed to connect the wearer to the Earth's natural energy through conductive materials in the soles. Grounding shoes are believed to offer health benefits such as reduced inflammation, improved sleep, and enhanced overall well-being by facilitating a direct connection to the Earth's electrons. These shoes are primarily targeted at individuals seeking alternative health practices and those interested in holistic wellness.

Luxury jewelry brand founded by Beth Hutchens in 2015, known for its unique pieces that incorporate a lexicon of symbols from various cultures and time periods. These symbols create an inclusive language that appeals to the individuality of modern consumers and celebrates values that transcend the material value of gold. Foundrae's target demographic includes individuals seeking personalized and symbolic jewelry, often crafted in 18K gold, such as medallions, necklaces, and rings.

Body shimmer oil

Cosmetic products designed to give the skin a radiant, glowing appearance through the use of light-reflecting particles. These oils often include nourishing ingredients that hydrate and enhance the skin's texture, setting them apart from other cosmetic products. Body shimmer oils are primarily targeted at individuals looking to achieve a luminous, healthy-looking skin tone for special occasions or everyday use.

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A company specializing in women's lingerie, offering a range of bras and bralettes that emphasize comfort and simplicity. Harper Wilde differentiates itself by providing well-reviewed products such as the Bliss Bralette, Base Unlined Bra, and Lounge Rib Triangle Bralette, focusing on both comfort and minimalist design. The target demographic for Harper Wilde includes women seeking comfortable, simple, and high-quality lingerie options.

Commonry is a fashion brand that specializes in creating inclusive and size-diverse clothing for women. The brand focuses on offering stylish and comfortable apparel that caters to a wide range of body types, promoting body positivity and inclusivity in the fashion industry. Commonry primarily targets women who seek fashionable and well-fitting clothing options in extended sizes.

An online marketplace that allows independent artists to sell their designs on various products such as t-shirts, hoodies, mugs, and stickers. Founded in 2013, the platform handles production, shipping, and customer service, enabling artists to focus on creating their designs while offering customers unique, artist-designed merchandise. TeePublic primarily targets independent artists looking to monetize their work and customers seeking distinctive, customizable products.

Jean paul gaultier le beau

This fragrance is characterized by its woody scent profile, featuring notes of bergamot, coconut wood, and tonka bean. It is renowned for its ultra-sexy masculine appeal and distinctive bottle design, setting it apart in the fragrance market. The product primarily targets men seeking a bold and unique scent experience.

Hair accessory designed to hold hair in place using a spring mechanism and interlocking teeth. Claw clips come in various sizes and designs, making them suitable for different hair types and styles, and are popular for their ease of use and ability to create quick, secure hairstyles. They are particularly favored by individuals looking for a convenient and versatile way to manage their hair.

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Designer dupe bag

Imitation versions of high-end designer bags, made to look similar but sold at a lower price. These bags offer the aesthetic appeal of luxury brands without the high cost, making them accessible to a broader audience. Designer dupe bags are primarily targeted at fashion-conscious consumers who desire the look of designer accessories without the associated expense.

A popular type of handbag known for its soft, rounded shape that resembles a dumpling. It typically features a slouchy, unstructured design and is made from supple materials like leather or fabric, offering both style and functionality. The Dumpling bag is versatile and chic, making it suitable for fashion-conscious individuals looking to complement various outfits.

Characterized by a loose, box-like fit, this fashion style is often incorporated into casual and smart casual outfits. Its relaxed and versatile look has made it popular in 2023, especially in men's spring and summer fashion. The target demographic includes individuals seeking comfortable yet stylish clothing options for warm weather.

Kindred Bravely

A company specializing in comfortable and functional maternity and breastfeeding clothes, founded in 2015. It differentiates itself by offering a variety of clothing items designed to support mothers during pregnancy and breastfeeding, created by moms for moms. The target demographic is expectant and breastfeeding mothers seeking practical and comfortable clothing solutions.

Brand specializing in outdoor gear, including trekking poles and hiking boots, known for their lightweight, durable, and functional designs. Foxelli differentiates itself by offering high-quality products that are well-reviewed and accessible on various online platforms, providing value for outdoor enthusiasts. The brand primarily targets hikers, trekkers, and outdoor adventurers seeking reliable and efficient gear for their activities.

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What’s Trending in Fashion

In July, several emerging trends have taken off in the Fashion space. Leading the charge is MUSINSA, the top trending startup, with a search volume of 246K and an impressive NaN% growth rate. Other notable rising trends include Ribbed vest (3.6K, NaN%) and Heelium, which has seen a NaN% increase in interest.

Fashion Industry Overview

There are over 51,898 trends in the Fashion category. With top trends seeing an average +0.00% growth rate and ranging between 310 – 1.22M searches per month.

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