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Pets

Discover Trending Pet Topics And Products

Walnut cat litter

Walnut cat litter is a type of cat litter made from crushed walnut shells, known for its eco-friendly and biodegradable properties. It offers benefits such as effective odor control, low dust production, and easy clumping, making it a convenient choice for cat owners. This type of litter is particularly suitable for environmentally conscious pet owners and those with cats that have respiratory issues.

Founded in 2019 by experienced veterinarians, this company is dedicated to providing world-class veterinary care. It differentiates itself by offering comprehensive and personalized pet healthcare services, utilizing modern technology to enhance the veterinary experience. The primary target demographic includes pet owners seeking high-quality, accessible, and innovative veterinary services for their animals.

Self-cleaning, automated litter box designed for cats, incorporating smart technology and odor control features. It differentiates itself by offering convenience and hygiene benefits, particularly for multi-cat households, though it is relatively expensive. The Litter-Robot is ideal for cat owners seeking a low-maintenance, high-tech solution to managing cat waste.

Supertails is a company based in India that specializes in pet supplies, offering a wide range of products for cats and dogs. Founded in 2021, it differentiates itself by providing top brands, competitive prices, fast delivery, and easy returns. Supertails primarily targets pet owners looking for quality pet essentials and convenient shopping experiences.

Smalls cat food

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with additional ingredients like green beans, kale, and dried yeast to offer a balanced diet. Smalls cat food is targeted at cat owners seeking a nutritious and wholesome option for their pets.

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Company that designs products aimed at promoting pet health and convenience for pet owners. Petlibro offers items such as automated feeding dispensers and electric nail trimmers, which provide accurate and fast grinding for pets, differentiating itself through innovative and user-friendly designs. The target demographic includes pet owners seeking efficient and reliable solutions for pet care.

Company founded in 2018 that specializes in unique pet products not sold in stores. Alpha Paw focuses on providing high-quality items for pets, treating them as part of the family, and differentiates itself by offering exclusive products that cater to pet wellness and comfort. The target demographic includes pet owners who prioritize the health and happiness of their pets and seek specialized, high-quality pet products.

Nutritious liquid created by simmering animal bones and connective tissues, often with vegetables and herbs, used as a supplement for dogs. It is valued for its potential health benefits, including improved joint health from collagen and glucosamine, better digestion due to gelatin, and enhanced hydration, along with providing essential minerals and amino acids. This broth is typically used as a food topper or treat to encourage picky eaters and support overall canine health.

Wet cat food feeder

Devices designed to dispense wet cat food at scheduled times, aiding in portion control and diet maintenance. Certain models, such as the Petlibro Polar Wet Food Feeder, include features like cooling to maintain food freshness over longer periods, distinguishing them from basic feeders. These feeders are particularly beneficial for cat owners who seek to manage their pet's diet and ensure timely feeding even when they are not at home.

Orivet Genetic Pet Care provides advanced DNA testing services for dogs and cats. These tests offer valuable insights into the genetic makeup, health risks, and breed identification of pets, distinguishing Orivet by its comprehensive and user-friendly approach. The primary users of Orivet's services include breeders, pet owners, and veterinarians seeking detailed genetic information to ensure the well-being of their animals.

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Technology company specializing in smart products for pets, founded in 2013 by Weixue Guo and Weike Guo. Petkit offers innovative solutions such as activity monitors that record and analyze pets' calorie consumption, health, mood, and location, differentiating itself with advanced technology and user-friendly designs. The primary target demographic includes pet owners seeking to enhance their pets' well-being through smart, data-driven products.

Grass cat litter

Grass cat litter is a type of cat litter made from natural grass seeds, offering an eco-friendly and biodegradable alternative to traditional clay litters. It is known for its good clumping ability, low dust production, and effective odor control, making it easy to clean and maintain. This type of litter is particularly suitable for environmentally conscious cat owners and those with respiratory sensitivities.

Dietary supplements designed to reduce stress and anxiety in dogs. These treats aim to soothe a dog's fight, flight, or freeze response by targeting different parts of the dog's system, often containing ingredients like chamomile, valerian root, and L-theanine. Calming bites are primarily targeted at dog owners looking to alleviate their pets' anxiety and promote a sense of calm during stressful situations.

Dog grooming tub

Specialized equipment designed to facilitate the bathing and grooming of dogs. These tubs come in various types, including high-end stainless steel models with features like roll-out stairs and more affordable elevated plastic tubs, offering durability and ease of use. They are used in professional settings and by pet owners for efficient and comfortable dog grooming.

Specialized feeding mats designed for pets to promote slow feeding, reduce anxiety, and provide mental stimulation. Made of silicone or rubber with textured surfaces, they are used to spread soft foods, encouraging pets to lick and stay occupied, which can also benefit dental health. These mats are particularly useful for pet owners looking to improve their pets' eating habits, mental engagement, and overall well-being.

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Just food for dogs

A company that specializes in creating fresh, human-grade food for dogs, offering a variety of products including fresh frozen meals, shelf-stable PantryFresh meals, and specialized veterinary diets. The company focuses on high-quality, whole-food ingredients and collaborates with veterinarians and pet nutritionists to ensure their recipes meet the nutritional needs of dogs. Their products are primarily targeted at dog owners who seek premium, nutritionally balanced meals for their pets.

Litter box enclosure

A piece of furniture designed to conceal a cat's litter box, making it more visually appealing and often offering additional functionality such as storage or a usable surface. These enclosures help contain litter, reduce odors, and provide a private space for cats to use the litter box, enhancing both hygiene and aesthetics in the home. They are available in various designs, materials, and sizes to accommodate different home decors and cat needs.

Paway is a company that offers an application designed to create and share pet profiles with a circle of caregivers. The app allows users to share stories from walks with family and friends, receive safety alerts, set walk goals, and manage their dogs' care, differentiating itself by focusing on community engagement and comprehensive pet management. Paway primarily targets pet owners who seek to enhance their pets' care and safety through a connected and interactive platform.

Brand offering premium, gourmet pet treats made with high-quality, human-grade meat and fish. Pet Munchies products are natural hand cuts that preserve the flavors of the finest ingredients, known for being natural, healthy, and flavorsome. The treats are popular among pet owners who seek high-quality, nutritious snacks for their pets.

Freeze dried beef

Preserved meat that undergoes a process of freezing and then drying under a vacuum to remove moisture. This method helps in retaining the original color, shape, and nutritional value of the meat, offering a long shelf life and lightweight for easy storage and transport. Freeze-dried beef is commonly used in emergency food supplies, camping, and for making quick and convenient meals.

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Joint supplement for dogs

Joint supplements for dogs are dietary products designed to support joint health and alleviate symptoms of joint-related conditions. These supplements typically contain ingredients like glucosamine, chondroitin, and green-lipped mussel, which work together to reduce inflammation, improve joint function, and slow the progression of arthritis. They are particularly beneficial for older dogs or those suffering from arthritis and other joint issues, aiming to enhance their mobility and overall quality of life.

Wood cat litter

Wood cat litter is a type of cat litter made from compressed wood pellets, known for its high absorbency and natural odor control. It is eco-friendly, biodegradable, and produces less dust compared to traditional clay litters, making it a healthier option for both cats and their owners. This type of litter is particularly suitable for environmentally conscious pet owners and those with respiratory sensitivities.

Company that manufactures, markets, and distributes pet food and pet treats for dogs and cats. Freshpet differentiates itself by using blends of fresh meats, vegetables, and fruits that are farmed locally and produced in their own kitchens, aiming to provide healthier and more natural food options for pets. The target demographic includes pet owners who prioritize high-quality, fresh, and natural ingredients in their pets' diets.

Freeze dried chicken

Food product that has undergone a dehydration process to remove moisture while preserving its nutritional content and flavor. This process involves freezing the chicken and then reducing the surrounding pressure to allow the frozen water in the chicken to sublimate directly from the solid phase to the gas phase, resulting in a lightweight and long-lasting product. It is ideal for individuals seeking convenient, non-perishable food options, such as campers, hikers, and those preparing emergency food supplies.

Cat Water Fountain

Device designed to provide a continuous flow of fresh, filtered water for cats. These fountains often feature durable materials like stainless steel, replaceable filters, and adjustable flow settings, which help maintain water quality and appeal to cats. Cat water fountains are particularly beneficial for pet owners looking to encourage their cats to drink more water, thereby promoting better hydration and kidney health.

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A type of feeding dish that is raised off the ground, typically used for pets. The primary benefits include making it easier for pets to eat by reducing the amount of bending required, which can put less stress on their necks. This can be particularly beneficial for older pets or those with arthritis or orthopedic issues, making mealtime more comfortable and enjoyable for them.

The process involves removing loose hair from an animal's coat, typically a dog or cat, to reduce shedding and maintain a healthy coat. Various tools and techniques, such as deshedding brushes, combs, and grooming gloves, are used to achieve this. Regular deshedding helps minimize the amount of hair that pets shed around the house, reduces the risk of matting, and can improve the overall health of the pet's skin and coat.

A grooming tool designed to remove loose fur and detangle hair in cats, helping to maintain their coat's health and appearance. Cat combs come in various types, including slicker brushes, de-shedding tools, and flea combs, each offering specific benefits such as reducing shedding or removing parasites. These tools are primarily used by cat owners and pet groomers to ensure their pets' coats remain clean and well-maintained.

Raw dog food, often referred to as a raw diet, includes components such as muscle meat, bones, organ meats, raw vegetables, fruits, and some dairy products. Proponents believe it can lead to benefits like shinier coats, healthier skin, cleaner teeth, higher energy levels, and smaller stools, though there are risks like bacterial contamination and potential nutritional imbalances. This diet is primarily targeted at dog owners seeking natural and potentially more nutritious feeding options for their pets, but it is crucial to consult with a veterinarian before making the switch.

Brand under the Sensen Group Co., Ltd that manufactures aquarium equipment such as filters, water pumps, and other related products. Sunsun is known for its wide range of reliable and affordable aquarium products, catering to both freshwater and marine aquariums, which differentiates it from competitors by offering comprehensive solutions for aquatic environments. The primary target demographic for Sunsun includes aquarium hobbyists, pet store owners, and professional aquarists seeking quality and cost-effective aquarium equipment.

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What’s Trending in Pet

In June, several emerging trends have taken off in the Pet space. Leading the charge is Walnut cat litter, the top trending startup, with a search volume of 6.6K and an impressive +567% growth rate. Other notable rising trends include Petfolk (14.8K, +99X+) and Litter-Robot, which has seen a +2250% increase in interest.

Pet Industry Overview

There are over 11,182 trends in the Pet category. With top trends seeing an average +891.37% growth rate and ranging between 390 – 165K searches per month.

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