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A 20K power bank is a portable charging device with a capacity of 20,000 milliampere-hours (mAh), capable of recharging smartphones, tablets, and other electronic devices multiple times before needing to be recharged itself. This high-capacity power bank typically features multiple USB ports, fast charging capabilities, and sometimes additional features like LED indicators or wireless charging. It is particularly suited for individuals who require reliable, long-lasting power on the go, such as travelers, outdoor enthusiasts, or those who frequently use power-hungry devices.

Cold plunge tub

A cold plunge tub is a small tub of water maintained at a low temperature, typically between 7 to 12 ºC (44 to 54 ºF). It is designed to stimulate the body and provide various health benefits, such as improved circulation, reduced muscle soreness, and enhanced recovery. This type of tub is commonly used by athletes, fitness enthusiasts, and individuals seeking therapeutic cold exposure for health and wellness purposes.

Company known for producing water filtration products aimed at improving water quality for consumers. IcePure differentiates itself by focusing on high-quality materials and rigorous testing standards to ensure customer satisfaction and product reliability. The target demographic includes homeowners and businesses seeking effective and reliable water filtration solutions.

Sleepwear made from bamboo fibers, known for their moisture-wicking properties and breathability. These pajamas help keep the wearer cool and dry by quickly absorbing and evaporating sweat, making them ideal for those who tend to sweat at night. Bamboo pajamas are particularly popular among individuals seeking comfortable, eco-friendly, and hypoallergenic sleepwear options.

Grounding shoes

Footwear designed to connect the wearer to the Earth's natural energy through conductive materials in the soles. Grounding shoes are believed to offer health benefits such as reduced inflammation, improved sleep, and enhanced overall well-being by facilitating a direct connection to the Earth's electrons. These shoes are primarily targeted at individuals seeking alternative health practices and those interested in holistic wellness.

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Lions Mane Supplement

Lion's Mane supplements are derived from the Hericium erinaceus mushroom, traditionally used in Chinese medicine. These supplements are known for their potential benefits in supporting cognitive function, nerve growth, and overall brain health, distinguishing themselves with compounds that may stimulate the production of nerve growth factor (NGF). They are primarily targeted at individuals seeking to enhance cognitive performance, reduce inflammation, and support immune and digestive health.

Collagen gummies

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

Freeze dried dog food

Pet food product created by freezing raw ingredients at peak freshness and then removing moisture through a vacuum process. This method preserves the nutritional value of the food, offering convenience in storage and preparation, along with a longer shelf life compared to fresh or refrigerated dog food. Freeze-dried dog food is particularly beneficial for pet owners seeking high-quality, nutrient-dense options for their dogs, though it may come at a higher cost and require proper rehydration before feeding.

Reusable drinking straws made from glass, offering a non-toxic and BPA-free option for consuming beverages. Glass straws are an eco-friendly alternative to plastic straws, helping to reduce plastic waste and promote sustainable living. They are particularly beneficial for environmentally conscious individuals seeking to minimize their plastic footprint.

A vertical built structure intentionally covered by vegetation, often referred to as a green wall. It includes a vertically applied growth medium such as soil, substitute substrate, or hydroculture felt, and an integrated hydration and fertigation delivery system, which can vary depending on climatic conditions. Living walls are primarily targeted at urban planners, architects, and environmentally conscious individuals seeking to enhance aesthetic appeal and improve air quality in urban environments.

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Filipino condiment made from mashed bananas, sugar, vinegar, and spices, typically red in color to resemble tomato ketchup. Created during World War II due to a shortage of tomatoes, it offers a unique sweet and tangy flavor profile that differentiates it from traditional tomato ketchup. Banana ketchup is popular among Filipinos and those interested in exploring Filipino cuisine, often used in various dishes to add a distinct taste.

Cyanotype paper

Photographic printing medium that produces cyan-blue prints through a chemical process involving ferric ammonium citrate and potassium ferricyanide. The paper is coated with these chemicals, exposed to UV light, and then washed to reveal the final image, making it a simple and low-cost method for creating copies of drawings and artistic prints. Cyanotype paper is popular among artists, educators, and hobbyists for its unique visual effects and ease of use.

Paymenow is a South African fintech platform offering Earned Wage Access (EWA) and financial wellness tools to employees through employer partnerships. It differentiates itself by providing early access to earned wages without interest, integrating financial education, savings features, and wellness support, all at no cost to employers. Paymenow primarily serves low- to middle-income workers in Africa, aiming to reduce reliance on high-interest loans and improve financial stability

A skincare device utilizing microcurrent technology to enhance facial contour, tone, and diminish fine lines and wrinkles. This non-invasive, handheld device delivers low-level electrical currents to facial muscles, distinguishing itself by offering a convenient at-home treatment option. It is primarily targeted at individuals seeking non-surgical facial rejuvenation and anti-aging solutions.

An easy-to-use platform that allows users to create their own online store quickly and efficiently. It offers features such as adding products and pages, built-in payments, shipping, and customer support, making it a comprehensive solution for online business management. Dukaan is ideal for entrepreneurs and small business owners looking to start and scale their online presence with minimal technical expertise.

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Software company that offers a platform for verifying income and employment for applicants, aiding in faster loan closures. Truework differentiates itself by providing transparency and control over the sharing of sensitive employee data, with access to over 35 million U.S. employees. The platform is primarily targeted at financial institutions and employers seeking secure and efficient verification processes.

Cloud-based software company that specializes in providing software solutions for dry cleaners and laundromats. CleanCloud offers point of sales software, apps, and online ordering services, differentiating itself by streamlining operations and enhancing customer convenience through its comprehensive digital platform. The primary target demographic includes dry cleaning and laundry businesses seeking to modernize their operations and improve customer service.

Global subscription-based music licensing platform founded in 2008 by Abe Batshon. It serves as a digital production marketplace where recording artists and producers can collaborate, license, sell, and distribute their work through various non-exclusive and exclusive license types, differentiating itself by offering a wide range of licensing options and a large community of users. The platform primarily targets music producers and recording artists looking to monetize their work and collaborate with others in the industry.

A neckband mic is a ceiling-suspended microphone designed to capture clear audio from participants below without occupying table space or requiring handheld equipment. It distinguishes itself through its elevated positioning, wide pickup patterns, and discreet design, making it effective for capturing speech in classrooms, conference rooms, and collaborative spaces. Pendant mics are primarily targeted at educators, corporate meeting rooms, and institutions needing consistent, overhead audio capture for presentations and discussions.

Weight loss peptides

Peptides used for weight loss are compounds that mimic the GLP-1 hormone, which plays a role in regulating appetite and metabolism. These peptides are incorporated into medications to assist in weight management by influencing hunger signals and metabolic processes, offering a scientific approach to weight reduction. They are primarily targeted at individuals seeking medical assistance for weight loss, particularly those with obesity or related health conditions.

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A hormone produced in the intestine and other sites, playing a crucial role in regulating glucose metabolism. It stimulates insulin secretion, inhibits glucagon release, slows gastric emptying, and promotes satiety, which helps lower blood glucose levels. GLP-1 receptor agonists are used to manage type 2 diabetes, improving blood sugar control and aiding in weight loss.

Loaded tea is a low-calorie, energy-boosting beverage typically made with a combination of caffeine, vitamins, amino acids, and herbal extracts. These drinks are marketed as alternatives to traditional energy drinks, often featuring vibrant colors and flavors while claiming to support metabolism, focus, and hydration. Loaded teas are primarily targeted at fitness enthusiasts, individuals seeking weight management solutions, and consumers looking for a visually appealing energy supplement.

Coordinated sets of clothing, often referred to as Co Ord Sets, consist of matching tops and bottoms designed to be worn together for a cohesive and stylish look. These sets provide a convenient and fashionable option for individuals seeking a put-together outfit without the need to mix and match separate pieces. Co Ord Sets are popular among fashion-conscious individuals who appreciate the ease and aesthetic appeal of coordinated outfits.

Tabletop role-playing games (TTRPGs) are a form of game where players assume the roles of characters in a fictional setting, guided by a set of rules and a game master. These games emphasize storytelling, character development, and collaborative problem-solving, often using dice and other tools to determine the outcomes of actions. TTRPGs appeal to individuals who enjoy immersive storytelling, creative expression, and social interaction in a structured yet imaginative environment.

Note-taking application that provides a range of formatting tools including highlights, text colors, tables, nested lists, and code formatting. UpNote differentiates itself by offering instant syncing across all devices and reliable offline functionality, ensuring users can take notes anytime and anywhere. The app is particularly useful for individuals who need a versatile and accessible note-taking solution, such as students, professionals, and writers.

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Online platform that offers a collection of instant sound buttons for entertainment purposes. Users can browse and play a variety of sound effects instantly, making it a popular tool for adding humor and sound effects to various situations. Myinstants primarily targets individuals looking for quick and easy access to funny and entertaining sound clips.

Event planning platform designed to make organizing social events quick and easy. It allows users to create engaging event pages, invite guests through any platform, and coordinate via features like Text Blasts and automatic reminders, differentiating itself with its user-friendly interface and comprehensive event management tools. Partiful is targeted at individuals and groups looking to streamline the process of planning and managing social events, from casual gatherings to larger celebrations.

Payment platform designed for teenagers, enabling them to make online and offline payments using a specialized card. It offers a secure and convenient way for parents to send money to their kids, helping teenagers manage their finances responsibly. FamPay primarily targets teenagers and their parents, aiming to provide financial independence and education to young users.

Financial wellness platform that provides employees with on-demand access to their earned but unpaid wages. Payactiv differentiates itself by offering a comprehensive suite of financial services, including savings tools, bill payment options, and financial counseling, which help improve employee financial health and reduce financial stress. The platform primarily targets businesses looking to enhance employee satisfaction and retention by offering financial wellness benefits.

Platform offering real-time AI-powered chat, photos, and videos aimed at fostering an engaging, sex-positive environment for self-expression and intimacy. It differentiates itself by providing a judgment-free space that encourages open communication and personal exploration. The platform primarily targets individuals seeking a safe and supportive environment for intimate interactions and self-expression.

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Key Insights

In June, several emerging trends have taken off in the space. Leading the charge is 20K PowerBank, the top trending startup, with a search volume of 1.9K and an impressive +1011% growth rate. Other notable rising trends include Cold plunge tub (33.1K, +3700%) and icepure, which has seen a +185% increase in interest.

Trend Overview

There are over undefined trends in the category. With top trends seeing an average +1620.07% growth rate and ranging between 390 – 6.12M searches per month.

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