Health Trends

The gut biome, or gut microbiome, is a complex community of microorganisms residing in the digestive tract. It plays a crucial role in digestion, immune function, and mental health, with recent research highlighting the importance of microbiome diversity and the impact of diet. The gut biome is particularly significant for individuals interested in digestive health, immune support, and the potential for personalized medicine based on microbiome analysis.

Beverages infused with cannabidiol (CBD), a compound derived from the hemp plant. These drinks are marketed for their potential benefits, such as helping with anxiety, stress, and pain relief, although scientific evidence is still developing to fully support these claims. CBD drinks are primarily targeted at individuals seeking natural alternatives for relaxation and wellness.

Beetroot supplement is a dietary product made from the root vegetable beetroot, typically in powder, capsule, or juice form. It is valued for its high nitrate content, which may help improve blood flow, reduce blood pressure, and enhance athletic performance by supporting cardiovascular and muscular function. Beetroot supplements are primarily targeted at health-conscious individuals, athletes, and those seeking natural ways to support heart health and exercise endurance.

Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies designed to enhance relaxation, recovery, and overall health. The target demographic includes individuals seeking holistic wellness practices and those interested in alternative health treatments to improve their physical and mental state.

This therapy involves the use of low-level red light wavelengths to aid in healing, reduce inflammation, and enhance skin conditions. It is commonly utilized in dermatology and sports medicine due to its non-invasive nature and potential therapeutic benefits. The treatment is generally targeted at individuals seeking to improve skin health, reduce pain, or accelerate recovery from injuries.

Berberine is a bioactive compound extracted from various plants, traditionally used in Chinese and Ayurvedic medicine for its antimicrobial and metabolic benefits. It is known for supporting blood sugar regulation, improving insulin sensitivity, and potentially aiding in cardiovascular and gastrointestinal health. Berberine is primarily targeted at individuals managing type 2 diabetes, metabolic syndrome, or those seeking natural supplements for general metabolic support. Ask ChatGPT

​Rascals is a baby care brand specializing in premium diapers, training pants, and wipes, founded in 2016 by Louise Taylor in New Zealand. The company offers products engineered with six core innovations, including ultra-absorbent materials and a unique Hydrolock Core™ technology, to provide up to 12 hours of leak protection while being gentle on sensitive skin. Rascals primarily caters to parents seeking high-quality, affordable, and dermatologist-tested diapering solutions for their children

Bioactive compound extracted from plants like Berberis, traditionally used in Chinese medicine and Ayurveda. Known for its potential to lower blood sugar levels, aid in weight loss, improve heart health, and provide anti-inflammatory and antioxidant benefits, it works by activating the enzyme AMPK, which regulates metabolism. Berberine is primarily targeted at individuals seeking natural supplements for metabolic health, but it should be used under medical supervision due to possible side effects and drug interactions.

Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.

A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.

Dietary supplements designed to provide an easy and palatable way to increase magnesium intake. These gummies offer various health benefits, including improved exercise performance, heart health, bone health, migraine relief, blood pressure regulation, and better mood and sleep. They are particularly beneficial for individuals who have difficulty swallowing pills or need to supplement their magnesium levels for health reasons.

Brand of superfood protein shakes that are plant-based, gluten-free, non-GMO, and keto-friendly. Pirq shakes are made with ingredients like rice and pea protein, curcumin, maca, and almonds, offering a healthy, dairy-free option for those seeking to supplement their diet with protein and superfoods. These shakes are particularly suitable for health-conscious individuals, including those following plant-based, gluten-free, or keto diets.

A THC cartridge that contains prefilled cannabis oil or concentrate with varying cannabinoid percentages. These cartridges are used with cannabis vape pens to vaporize and inhale the cannabis oil, offering a convenient and discreet method of cannabis consumption. Weed carts are primarily targeted at adult cannabis users seeking an alternative to traditional smoking methods.

Total Daily Energy Expenditure (TDEE) is a measure of the total number of calories a person burns in a day, encompassing both their Basal Metabolic Rate (BMR) and physical activity level. It is used to determine daily caloric needs for maintaining, losing, or gaining weight by multiplying the BMR by an activity factor based on the individual's level of physical activity. TDEE is particularly useful for individuals looking to manage their weight through diet and exercise planning.

Dietary supplements made from Lion's Mane mushroom extracts, aimed at supporting cognitive performance, brain health, memory, focus, mood, and immune support. These gummies are distinguished by their natural ingredients and potential benefits for mental clarity and overall well-being, available from various brands like Cure Mushrooms and Fungies. They are primarily targeted at individuals seeking natural supplements to enhance cognitive functions and support overall brain health.

This dietary supplement is formulated to deliver protein without artificial ingredients, fillers, or additives. It is often made from high-quality, natural sources such as whey, casein, or plant-based proteins, and is favored by those seeking a clean protein source for muscle growth and recovery. Health-conscious individuals and athletes are the primary consumers of this product, valuing its purity and nutritional benefits.

A biological illness that affects multiple parts of the body, characterized by severe fatigue that is not alleviated by rest. ME/CFS also includes cognitive difficulties, sleep disturbances, dizziness, pain, and a variety of other symptoms, making it a complex and debilitating condition. This illness primarily impacts individuals' ability to perform daily activities, often leading to significant reductions in quality of life.

Dietary product derived from beetroot, often available in powder form, containing essential micronutrients and phytonutrients. It is known for potential health benefits such as reducing inflammation, lowering blood pressure, and improving gut health, making it a versatile addition to various foods like sauces, smoothies, and doughs. Beetroot supplements are primarily targeted at health-conscious individuals seeking to enhance their cardiovascular, digestive, and overall well-being through natural means.

A type of athletic wear designed to provide comfort and ease of movement during physical activities. Oversized gym shirts feature a loose fit that allows for better air circulation and a greater range of motion, making them suitable for various exercises and casual wear. They are popular among fitness enthusiasts and individuals who prioritize comfort and style in their workout attire.

Emgality is a prescription medication used for the treatment of episodic cluster headaches in adults. It works by targeting and inhibiting the activity of calcitonin gene-related peptide (CGRP), which is involved in the pathophysiology of migraine and cluster headaches, thereby reducing the frequency and severity of headache episodes. Emgality is primarily intended for adults suffering from episodic cluster headaches who require effective management of their condition.

Clear protein powders are a type of protein supplement that offer a lighter and more refreshing alternative to traditional protein shakes, often featuring fruity flavors. These powders are designed to be easier to digest and provide hydration benefits, distinguishing them from other protein supplements. They are particularly appealing to fitness enthusiasts and individuals seeking a convenient, low-calorie protein source that is easy to consume post-workout or throughout the day.

Mobile app for mood tracking and journaling that allows users to record their moods and activities using icons. It provides statistics and trends to help users understand their emotional well-being and daily habits, differentiating itself with a user-friendly interface and visual data representation. The app is primarily targeted at individuals seeking to monitor and improve their mental health and daily routines.

A skincare product that contains mandelic acid, a type of gentle alpha hydroxy acid (AHA). It is known for its benefits in reducing acne, fine lines, and wrinkles, and improving the appearance of uneven skin by accelerating skin renewal. This face wash is particularly beneficial for individuals with sensitive skin or those looking to address signs of aging and skin discoloration.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

Company focused on promoting well-being through simple, thoughtful foods and nutritional products. NativePath aims to help people live more naturally in the modern world by offering a range of health and wellness products. The company primarily targets individuals seeking to improve their health and wellness through natural and holistic approaches.

Catalina Crunch is a brand that offers keto-friendly, low-carb, sugar-free, gluten-free, and vegan cereals. These cereals are high in protein and fiber, available in various flavors such as Dark Chocolate, Cinnamon Toast, and Chocolate Peanut Butter, and are sold on platforms like Amazon and Walmart. Catalina Crunch primarily targets health-conscious consumers, particularly those following keto or vegan diets, looking for nutritious and flavorful breakfast options.

Dietary supplements that contain turmeric extract, primarily the active compound curcumin, known for its anti-inflammatory and antioxidant properties. These gummies offer benefits such as reducing inflammation, neutralizing free radicals, and potentially improving brain function and heart health, differentiating themselves by providing a convenient and palatable form of turmeric intake. Turmeric gummies are targeted at individuals seeking to support overall health, manage arthritis symptoms, and enhance cognitive and cardiovascular functions.

Dietary supplement designed to support healthy energy levels and blood pressure through its blend of beetroot, nitrates, L-citrulline, grapeseed extract, and antioxidants. This product differentiates itself by offering these ingredients in both soft chews and tablet forms, providing convenience and flexibility for users. The target demographic includes individuals seeking to enhance cardiovascular health and maintain energy levels through natural supplementation.

Skincare brand offering products designed to improve skin texture, clarity, and hydration. UBeauty differentiates itself with formulations like the Resurfacing Compound and SUPER Hydrator, which aim to provide visible results through advanced skincare technology. The brand primarily targets individuals seeking high-performance skincare solutions available through their official website and other retailers like Dermstore.

Company focused on creating health and food products that are free from added chemicals and unnecessary ingredients. Truvani differentiates itself by emphasizing the use of real food and clean ingredients, starting with supplements and expanding into personal care products in 2021. The target demographic includes health-conscious consumers seeking products with transparent and minimal ingredient lists.