Health Trends

Wearable weights designed to add resistance to workouts, enhancing exercise effectiveness. These weights are crafted for comfort and versatility, allowing them to be worn on either wrists or ankles, which differentiates them from traditional weights. They are primarily targeted at fitness enthusiasts looking to intensify their workout routines with added resistance.

Individuals who were assigned female at birth but identify more with masculinity. This group includes transgender men, non-binary people who lean towards masculinity, and others who identify with masculine traits or roles, offering a broad spectrum of gender identities. Transmasculine people often face challenges due to society's binary view of gender, and they benefit from inclusive and supportive environments that recognize diverse gender expressions.

Dietary supplements that contain Ashwagandha, an adaptogenic herb used in Ayurvedic medicine, formulated in a convenient gummy form. These gummies aim to provide benefits such as reducing anxiety and stress, improving sleep quality, enhancing cognitive function, and boosting overall well-being, differentiating themselves by offering a tasty and easy-to-consume alternative to traditional capsules or powders. They are primarily targeted at individuals seeking natural remedies for stress management and cognitive enhancement.

Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.

THCA concentrate is a cannabis extract that contains high levels of tetrahydrocannabinolic acid (THCA), the non-psychoactive precursor to THC. It is used primarily for its potential therapeutic benefits, such as anti-inflammatory and neuroprotective properties, and can convert to THC through heat exposure, making it versatile for different consumption methods. THCA concentrate is typically sought after by medical cannabis patients or consumers interested in potent cannabinoid products with minimal psychoactive effects.

Grip socks designed for activities such as Pilates, yoga, ballet, and barre, offering stability and comfort. These socks are available in a variety of styles and colors, catering to different preferences and enhancing performance by preventing slipping during exercises. They are particularly beneficial for fitness enthusiasts and individuals participating in activities that require balance and grip.

Company founded in 2017 that offers affordable testing through a simple hair analysis. Their tests measure food and environmental substances that cause non-IgE mediated reactions, known as intolerances, helping individuals identify the root causes of daily discomforts such as upset stomachs, skin irritation, or bloating. The target demographic includes individuals seeking to make informed decisions about their health and well-being by understanding their intolerances.

Briotech is a biotechnology company specializing in the development and production of hypochlorous acid (HOCl) products for a variety of uses, including disinfection, wound care, and skincare. The company distinguishes itself by leveraging its proprietary formulations of HOCl, which are designed to be highly effective yet gentle, making them suitable for both medical and consumer applications. Briotech primarily targets healthcare providers, consumers seeking natural and non-toxic disinfection solutions, and individuals looking for gentle skincare and wound care products.

A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.

Hormonal balance supplements designed to alleviate symptoms of premenstrual syndrome (PMS). These gummies are formulated with nutrients that support healthy hormone levels, aiming to address the root causes of PMS symptoms and promote overall hormonal balance. They are primarily targeted at individuals experiencing PMS symptoms who seek a convenient and palatable supplement to manage their hormonal health.

This product line offers electrolyte supplements designed to aid in hydration and replenishment of electrolytes, available in flavors such as Orange, Mango, and Lemonade. It differentiates itself by providing a paleo-friendly option for those seeking natural electrolyte solutions without artificial additives. The target demographic includes individuals following a paleo diet or those looking for natural hydration solutions, such as athletes and fitness enthusiasts.

Service offering chewable tablets for the treatment of erectile dysfunction (ED). The tablets contain active ingredients like sildenafil, tadalafil, or vardenafil, which are designed to help individuals develop or maintain an erection and improve the quality and duration of erections. Blue Chew primarily targets men experiencing erectile dysfunction or those seeking to enhance their sexual performance.

Diapers designed to be free from harmful chemicals, ensuring safety for babies and the environment. These products are distinguished by their use of organic and eco-friendly materials, avoiding substances like PFAS, which are often found in conventional diapers. Non-toxic diapers are primarily targeted at parents seeking safer, more sustainable diapering options for their infants.

A Pilates bag is designed to carry equipment and essentials for Pilates or yoga classes, often available in styles like tote bags or duffle bags. These bags typically feature compartments and durable materials to accommodate items such as mats, towels, and water bottles, providing convenience and organization for fitness enthusiasts. Pilates bags are primarily targeted at individuals who regularly attend Pilates or yoga sessions and require a practical solution for transporting their gear.

A skincare product designed to moisturize and nourish the lips, often containing ingredients like hyaluronic acid, shea butter, and oils to repair and hydrate dry or chapped lips. It provides intensive hydration and helps to restore the natural softness and smoothness of the lips, differentiating itself by offering long-lasting moisture retention. This product is particularly beneficial for individuals with dry, chapped, or sensitive lips seeking enhanced lip care and hydration.

Ryze Superfoods offers a range of health and wellness products that incorporate functional mushrooms. Their key products include Mushroom Coffee, Mushroom Matcha Powder Tea, and Mushroom Hot Cocoa, each designed to provide various health benefits like improved focus, energy, and sleep support. Ryze Superfoods primarily targets health-conscious individuals looking for natural ways to enhance their well-being.

A product designed to help breastfeeding mothers store and transport breast milk safely. It offers up to 20 hours of safe chilling for up to 27 ounces of milk and is compatible with all major breast pumps, providing convenience and flexibility. The target demographic is breastfeeding mothers who need a reliable solution for pumping and storing milk while on the go.

Depuffing refers to the process of reducing swelling and puffiness, particularly around the eyes. Effective methods for depuffing in 2023 include ensuring adequate sleep, managing stress, staying hydrated, and using cooling eye creams or gels with ingredients like cucumber and aloe. These techniques are beneficial for individuals looking to improve their appearance and reduce signs of fatigue or stress.

This refers to a vegan-friendly, sugar-free instant beverage mix known as Instick. Characterized by its low-calorie content and vitamin C enrichment, it is available in a variety of flavors. Each package includes 46 sticks, with each stick capable of making 1.5 liters of drink.

​Clean Simple Eats is a health and wellness brand that offers macro-balanced meal plans, recipes, protein powders, and supplements. Founded by Erika and JJ, the company aims to promote clean eating and fitness through its products and services. Their offerings cater to individuals seeking nutritious meal options and high-quality supplements to support a healthy lifestyle

Therapeutic approach focusing on the connection between the mind and body, aiming to help individuals process and release physical and emotional tension stored in the body. It often involves techniques such as body awareness, movement, touch, and breathing exercises to facilitate healing and improve overall well-being. Somatic healing is beneficial for individuals seeking to address trauma, stress, and chronic pain through holistic and integrative methods.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.

Brand offering self-care products, particularly 15-minute soaks designed to alleviate stress, anxiety, insomnia, and muscle aches. Flewd differentiates itself by focusing on quick, effective solutions for common physical and mental health issues through its specialized soak products. The target demographic includes individuals seeking convenient and effective methods for stress relief and overall well-being.

Company that offers natural and nutritional supplements aimed at helping individuals achieve optimal health and reach their maximum potential. Nutrivein differentiates itself by focusing on high-quality, natural ingredients and rigorous testing to ensure product efficacy and safety. The target demographic includes health-conscious individuals seeking natural solutions to support their overall well-being and specific health goals.

This soap is crafted from rendered beef fat, known for producing hard, long-lasting bars with a creamy lather. It is appreciated for its moisturizing properties, making it a popular choice in natural and traditional soap-making practices. The primary users of this soap are individuals seeking natural skincare products with nourishing and hydrating benefits.

Protein supplement designed to aid in muscle building and recovery, particularly post-workout. It typically offers around 35 grams of protein per serving and includes carbohydrates to support recovery. This product is often used by individuals aiming to increase their calorie and protein intake, making it suitable for those looking to bulk up or enhance muscle mass.

Topical treatment designed to address acne on the back and other parts of the body. These sprays typically contain active ingredients like Salicylic Acid, Benzoyl Peroxide, Witch Hazel, and Tea Tree Oil, which help to clear pores, reduce inflammation, and prevent future breakouts. Bacne sprays are suitable for all skin types and are applied directly to the affected areas, making them convenient for individuals dealing with body acne.

Virtual reality fitness application that offers immersive workout experiences, including boxing, dance, and HIIT, within a virtual environment. It differentiates itself by making fitness fun and accessible through interactive and social features, available on platforms like Oculus Quest. FitXR primarily targets individuals looking for engaging and innovative ways to stay fit and active, especially those who enjoy virtual reality and interactive workouts.

This is a combination of matcha green tea and strawberry flavor, often used in beverages and desserts for its distinctive taste and potential health benefits. The blend offers a unique flavor profile that combines the earthy notes of matcha with the sweet and fruity essence of strawberries, appealing to those seeking a refreshing and nutritious option. Strawberry matcha is particularly popular among health-conscious individuals and tea enthusiasts looking for innovative and flavorful drink options.