Lifestyle Trends

Software company based in Austin, Texas, providing telemedicine and virtual solutions for veterinarians. It allows veterinarians to offer remote care to their clients, helping to grow their practices with less stress and improving clinic profitability through a comprehensive customer engagement platform. TeleVet primarily benefits veterinarians seeking to streamline communications and pet owners looking for convenient, remote access to veterinary care.

A fashion and design style that merges dark, gothic themes with a warm, whimsical twist. It often incorporates elements from witchier styles, blending Gothic and Bohemian fashion to create a unique aesthetic. Whimsigoth primarily appeals to individuals who appreciate a blend of mystical, vintage, and eclectic influences in their personal style or home decor.

Soft and breathable sleepwear crafted from bamboo fabric, known for its eco-friendly and hypoallergenic properties. These pajamas often include practical features such as two-way zippers, offering both comfort and convenience, which distinguishes them from other baby sleepwear options. They are particularly favored by parents seeking high-quality, comfortable, and sustainable clothing for their infants.

British brand offering fun and comfortable undergarments designed for the modern woman. Stripe & Stare differentiates itself by focusing on comfort and support, using sustainable materials to create stylish and functional lingerie. The brand primarily targets women seeking high-quality, eco-friendly undergarments that provide all-day comfort.

Wellio is an AI food tech company based in San Francisco, focused on enhancing meal planning and preparation through intelligent technology. Acquired by Kraft Heinz in 2018, Wellio's platform acts as a personal nutritionist, chef, and shopper, helping users discover, order, and prepare meals by delivering fresh ingredients and providing on-demand cooking support. This acquisition was part of Kraft Heinz's strategy to bolster its digital innovation efforts through its Evolv Ventures, a $100 million venture capital fund aimed at disrupting the food industry with emerging technologies.

This brand offers modular sofas that can be customized in terms of configurations, materials, and features such as storage and sleeper options. The couches are available in a variety of colors and seating capacities, allowing for personalization to fit different living spaces and styles. The target demographic includes homeowners and renters looking for versatile and adaptable furniture solutions that can be tailored to their specific needs and preferences.

Sustainable dog food subscription service that delivers highly nutritious and tailor-made plans directly to your doorstep. It is notable for being the world's first and only dog food company with a guaranteed net-zero plastic footprint, differentiating itself through its commitment to environmental sustainability. Marleybones primarily targets environmentally conscious pet owners who seek high-quality, personalized nutrition for their dogs.

This fragrance is characterized by a matcha tea accord blended with creamy fig, soft vetiver, and textural cedar woods, enhanced by a touch of bitter orange. It is designed to be an introverted and deep scent, offering an intimate experience as a skin scent for those near the wearer. The perfume appeals to individuals seeking a unique, personal fragrance that combines earthy and creamy notes with a subtle citrus uplift.

A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.

These are devices designed to securely hold a smartphone in place during a flight, allowing passengers to use their phones hands-free. Airplane phone holders can be attached to the seatback tray table, the seat in front, or other parts of the airplane seat, and are often adjustable to fit different phone sizes and angles for optimal viewing. They are particularly useful for travelers who wish to watch videos, read, or use their phones comfortably during a flight.

A serving tray featuring decorative, scalloped edges, often used for presenting food or as a decorative element in home settings. These trays are available in a variety of sizes and colors, offering both functionality and aesthetic appeal. They are popular among homeowners and event planners looking to add an elegant touch to their serving ware collection.

Online platform that connects students with independent tutors via video chat. Founded in 2012 in Ukraine, Preply offers a wide range of subjects and languages, differentiating itself with personalized learning plans and a global network of tutors. The platform primarily targets students and professionals seeking flexible, one-on-one tutoring sessions to enhance their skills and knowledge.

Private social network designed for neighbourhoods, primarily active in Belgium, the Netherlands, and Luxembourg. Established in 2014, it aims to enhance social interaction and engagement among neighbours by allowing residents to connect, share information, and collaborate on community projects. Hoplr is targeted at local residents seeking to foster a sense of community and local support.

Specialized pet food formulated to support urinary tract health in cats. These products often contain controlled levels of minerals like magnesium and phosphorus to prevent the formation of urinary crystals and stones, thereby promoting overall urinary health. Urinary care cat food is primarily targeted at cats with a history of urinary tract issues or those at risk of developing such conditions, and is often recommended by veterinarians.

Regenerative agriculture is a system of farming principles and practices aimed at rehabilitating and enhancing the entire ecosystem of the farm. It focuses on improving soil health, water management, and biodiversity through methods such as cover cropping, no-till farming, diverse crop rotations, agroforestry, and holistic grazing management. This approach benefits farmers, the environment, and consumers by creating a more sustainable and resilient agricultural system.

Social community platform designed for young and active individuals to meet new friends, find dates, and form meaningful connections. BuzzCast differentiates itself by offering a user-friendly interface and features that facilitate easy interaction and engagement among its members. The platform primarily targets young adults seeking to expand their social circles and build relationships in a dynamic and interactive environment.

London-based brand renowned for its high-quality, innovative soft toys and stuffed animals, established in 1999. Known for unique designs and luxurious plush toys, Jellycat distinguishes itself with a wide range of whimsical and charming characters that appeal to both children and adults. The brand primarily targets parents, gift buyers, and collectors seeking premium, imaginative plush toys.

Capsule-shaped beds available in various airports around the world, designed to provide travelers with a place to rest and sleep. These pods offer a convenient solution for those with long layovers or delayed flights, often featuring amenities such as charging stations, Wi-Fi, and privacy screens. Airport sleeping pods are particularly beneficial for frequent travelers and those experiencing extended wait times between flights.

Designed to help manage stress and anxiety, these rings provide a tactile way to release nervous energy. They often feature a component that can be spun or moved, offering a discreet method for fidgeting. Fidget rings are particularly beneficial for individuals seeking a subtle tool to aid in focus and stress relief, such as students or professionals in high-pressure environments.

A slow feeder bowl is a specially designed pet bowl that helps slow down the eating process for dogs and cats. These bowls typically feature ridges, mazes, or other obstacles that make it more challenging for pets to access their food quickly, thereby promoting better digestion and preventing issues like bloat. Slow feeder bowls are particularly beneficial for pet owners looking to improve their pets' eating habits, digestion, and overall health.

This type of paint is known for its chalky, nuanced texture that creates a romantic old-world feel. Made from crushed limestone that is fired at very high temperatures, mixed with water, and colored with natural pigments, it offers a unique texture and aesthetic appeal. Limewash paint is particularly appreciated by individuals seeking a rustic, historical ambiance in their interior or exterior spaces.

Nuuly is a clothing rental subscription service owned by URBN, the parent company of Anthropologie, Free People, and Urban Outfitters. It allows subscribers to rent six items per month from a diverse selection of over 150 brands, with the option to purchase items at a discount. Nuuly is targeted at fashion-conscious individuals who want access to trendy, high-quality clothing without the commitment of full ownership.

Small decorative items crafted using crochet techniques, often utilized as keychains or bag charms. These charms are distinguished by their variety of shapes and designs, offering a personalized touch to accessories. They primarily appeal to individuals interested in handmade crafts and personalized fashion accessories.

eLearning platform focused on employee training, offering various course formats such as video lectures, business cases, presentations, interactive videos, and tests. Eduson.tv differentiates itself by including features like public rankings, real-time tracking, and competitive elements to engage employees, enhancing the learning experience and motivation. The platform is primarily targeted at businesses and organizations seeking to improve employee skills and performance through structured and interactive training programs.

A waterproof makeup bag is a storage accessory designed to protect cosmetics and toiletries from water and moisture. It is typically made from water-resistant materials, ensuring that the contents remain dry and secure even in wet environments. This bag is ideal for travelers, beach-goers, and anyone needing reliable protection for their beauty products against spills and humidity.

The sunk cost fallacy is a cognitive bias where individuals continue an endeavor due to previously invested resources, despite new evidence suggesting that the costs outweigh the benefits. This fallacy leads people to make irrational decisions based on past investments rather than current and future outcomes. It primarily affects individuals and organizations who struggle to abandon projects or investments that are no longer viable.

A piece of furniture designed in the Japandi style, characterized by minimal and timeless design, neutral colors, and natural materials, reflecting a blend of Japanese and Scandinavian aesthetics. The Japandi table combines the sleek, functional aspects of Scandinavian design with the refined, traditional elements of Japanese style, offering a visually harmonious and tranquil addition to living spaces. This type of table is ideal for individuals who appreciate minimalist aesthetics and seek to create a serene and sustainable environment in their homes.

Tekla bedding is crafted from 100% organic cotton, providing options such as percale sheets known for their crispness and sateen bedding noted for its softness and luster. The brand is distinguished by its commitment to quality and sustainability, although some users have expressed concerns about durability over time. Tekla bedding primarily appeals to consumers seeking high-quality, eco-friendly bedding solutions with a focus on comfort and aesthetic appeal.

Tool that combines notes, flashcards, and PDF annotation to assist users in studying, staying organized, and enhancing their thinking processes. Founded in 2020, it integrates various aspects of learning and information management into a single platform, differentiating itself with its comprehensive approach to educational productivity. RemNote is primarily targeted at students, educators, and professionals seeking an all-in-one solution for knowledge management and efficient learning.

On-demand instant lifestyle booking app that allows users to discover and book lifestyle experiences instantly. FunNow offers guaranteed reservations at the best price point for various lifestyle activities, ensuring convenience and spontaneity for its users. The app primarily targets individuals seeking last-minute bookings for activities such as dining, wellness, and entertainment.