Lifestyle Trends

Integrated land management approach that combines forestry and grazing of domesticated animals. Silvopasture improves land health and increases carbon sequestration by integrating trees, pasture, and forage into a single system, enhancing biodiversity, soil health, and overall productivity. This practice is beneficial for farmers and land managers seeking sustainable and productive land use methods.

This pet treat or supplement is created by removing moisture from raw beef liver through freeze-drying, which helps preserve its nutritional content. It offers a high-protein, nutrient-rich option for pets, providing essential vitamins and minerals such as vitamin A, iron, and B vitamins. The primary beneficiaries of this product are dogs and cats, whose owners seek to provide them with a healthy, natural treat option.

Air-dried dog food made with high-quality USDA beef, designed to provide a nutritious and convenient meal for dogs. This product differentiates itself by using a unique air-drying process that preserves nutrients and flavor, offering a healthier alternative to traditional kibble. Sundays dog food is ideal for pet owners seeking premium, minimally processed food options for their dogs.

A flashlight power bank is a multifunctional device that combines the features of a high-lumen flashlight and a portable power bank. It provides illumination and can also charge electronic devices, making it a versatile tool for outdoor activities, emergencies, and everyday use. This product is particularly useful for individuals who need reliable lighting and portable power, such as campers, hikers, and emergency responders.

​Saguaro is a footwear brand specializing in barefoot and minimalist shoes designed to promote natural foot movement and comfort. Their product line includes various styles such as classic barefoot shoes, casual designs, water shoes, and sandals for men, women, and children, emphasizing flexibility and a close-to-the-ground feel. Saguaro primarily caters to individuals seeking footwear that supports a natural walking experience, including outdoor enthusiasts, athletes, and those interested in foot health and minimalist lifestyles.

This creative journaling method involves using repurposed materials to craft personalized, artistic journals. It allows individuals to document their lives, express creativity, and engage in art therapy by incorporating items like old book pages and magazine clippings. Junk journaling appeals to those interested in creative expression, sustainable crafting, and personal reflection.

Bodily integrity is a principle that asserts the inviolability of the physical body and emphasizes the importance of personal autonomy and self-determination over one's own body. It is a fundamental human right that protects individuals from physical harm, invasive procedures, and unwanted medical treatments without their consent. This principle is particularly relevant to issues such as consent to medical treatment, reproductive rights, and protection against torture and inhumane treatment.

Term used to describe the extraordinary, intense, and sometimes fierce aspects of neurodivergent personalities. It captures the spicy, tangy, and savory characteristics of the brain, emphasizing depth and complexity. The term is often embraced by neurodivergent individuals who seek to highlight the unique and vibrant aspects of their cognitive experiences.

A company founded in 2018 that aims to make sustainable living simple and accessible for everyone. Inspired by the Bowerbird, which recycles brightly colored plastic scraps to decorate its nest, the company offers highly-effective household and personal care products, and also has a subscription service that allows customers to save 20% on bestselling refills. Bower Collective primarily targets environmentally-conscious consumers looking for sustainable and effective household solutions.

A mystery box containing themed, collectible items that remain unknown until opened, providing an element of surprise for the purchaser. These boxes often feature a variety of items related to a specific theme or character, differentiating themselves by offering exclusive or limited-edition collectibles. The target demographic includes collectors and enthusiasts who enjoy the thrill of surprise and the potential to acquire unique items.

Educational platform that leverages AI and cognitive science to assist students in achieving high grades, particularly aiming for A* at A Level. Uplearn differentiates itself by claiming that 97% of students who complete its courses attain A*-A grades, providing a structured and efficient learning experience. The platform is primarily targeted at A Level students seeking to maximize their academic performance and secure top grades.

Influencer marketing service that connects brands with top-performing influencers using proprietary technology. Find Your Influence operates 24/7 to facilitate effective influencer marketing campaigns, differentiating itself with its advanced technology and continuous availability. The service primarily targets brands and marketers looking to enhance their reach and engagement through influencer partnerships.

Virtual insurer based in Hong Kong offering a range of insurance products, including pet and property insurance. Known for its digital approach, OneDegree makes insurance more accessible and efficient, and introduced a competitive fire insurance plan in 2021 with the lowest premium rate in Hong Kong. The company primarily targets tech-savvy individuals and businesses looking for convenient and cost-effective insurance solutions.

This spicy Korean instant noodle dish is known for its intense heat and creamy cheese flavor, forming part of Samyang Foods' popular Buldak Bokkeum Myun series. The combination of fiery 'fire chicken' sauce and cheese creates a unique taste experience that sets it apart from other instant noodles. It primarily appeals to individuals who enjoy spicy foods and are looking for a quick, flavorful meal option.

Brand offering high-quality clothing for parents and their children, inspired by neutral tones and a love for parenting. Wyld Bub differentiates itself by focusing on stylish, comfortable, and coordinated outfits that cater to both adults and children, emphasizing a cohesive family look. The brand primarily targets parents who value fashionable, matching attire for themselves and their children.

Concept in American federalism that describes a system of government balancing national and local authority. The Compound Republic aims to prevent the concentration of power by dividing responsibilities between federal and state governments, ensuring a system of checks and balances. This concept primarily benefits citizens by promoting a more balanced and representative governance structure.

​Rascals is a baby care brand specializing in premium diapers, training pants, and wipes, founded in 2016 by Louise Taylor in New Zealand. The company offers products engineered with six core innovations, including ultra-absorbent materials and a unique Hydrolock Core™ technology, to provide up to 12 hours of leak protection while being gentle on sensitive skin. Rascals primarily caters to parents seeking high-quality, affordable, and dermatologist-tested diapering solutions for their children

Digital pet health startup based in Germany, founded in 2020 by Alexander Thelen and Stanislav Nazarenus. The company focuses on providing innovative health solutions for pets, distinguishing itself through its use of technology and data-driven approaches to improve pet wellness. Mammaly primarily targets pet owners who are looking for advanced and reliable health care options for their pets.

Software applications designed to replicate the experience of flying a drone from a first-person perspective. These simulators offer realistic physics, various environments, customizable drones, and training modules, allowing users to practice and improve their flying skills without the risk of damaging a real drone. FPV Drone Simulators are beneficial for both beginners and experienced pilots looking to enhance their control, understand flight dynamics, and practice maneuvers in a safe environment.

A type of jewelry characterized by its bold and substantial design, typically made from gold or gold-plated materials. These bracelets are known for their thick, wide bands or links and can come in various styles such as cuff, chain, bangle, and charm bracelets. They are popular for making a statement and adding a touch of luxury to an outfit, appealing to individuals who enjoy bold and eye-catching accessories.

Greek iced coffee beverage made with espresso, sugar, and a dash of milk, shaken until frothy. It offers a refreshing and invigorating drink experience, particularly popular during warm weather. Freddo Espresso is primarily enjoyed by coffee enthusiasts and individuals seeking a cool, caffeinated beverage.

Originating from one of the oldest coffee-producing regions, this coffee is renowned for its unique flavors and traditional processing methods. It is characterized by complex flavors with notes of fruit, chocolate, and spice, often processed using a natural drying method. This coffee primarily appeals to coffee enthusiasts and connoisseurs who appreciate rich, diverse flavor profiles and traditional brewing techniques.

Cat litter made from food-grade soy pulp, a byproduct that would otherwise be discarded. It is long-lasting, easy to clean, and highly effective at absorbing odors, offering a natural and biodegradable option that can be flushed down the toilet. This product is particularly beneficial for environmentally conscious cat owners seeking a sustainable and efficient litter solution.

A free travel app designed for planning various types of trips, including road trips and group travel. It allows users to create trip itineraries, budget costs, organize flight and hotel reservations, view places to visit on a map, and collaborate with friends, with an optional Pro subscription available for additional features. Wanderlog is particularly useful for travelers looking for a comprehensive tool to streamline their trip planning and coordination efforts.

Interactive code-learning platform with over a million users worldwide, offering courses focused on programming and web development. Scrimba differentiates itself by providing a unique, interactive learning experience through its screencast technology, which allows users to pause and edit the code directly within the video. The platform primarily targets aspiring developers, coding enthusiasts, and professionals looking to enhance their programming skills in an engaging and hands-on manner.

Fit for 55 is a legislative package proposed by the European Union to reduce greenhouse gas emissions by 55% by 2030. It is part of the European Green Deal strategy, aiming to align EU legislation with new climate goals and promote sustainable development. The package primarily targets EU member states, policymakers, and industries involved in environmental and climate-related sectors.

Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies designed to enhance relaxation, recovery, and overall health. The target demographic includes individuals seeking holistic wellness practices and those interested in alternative health treatments to improve their physical and mental state.

A type of jewelry that wraps around the outer edge of the ear, creating the illusion of multiple piercings without the need for actual piercings. Earcuffs come in various designs, from minimalist and delicate to bold statement pieces, and are often used to complement hairstyles that show off the ears. They are popular among individuals looking to enhance their ear aesthetics without committing to permanent piercings.

Unique physical or behavioral characteristics of individuals used for identification and authentication purposes. Common types include fingerprints, facial recognition, iris scans, voice recognition, and DNA, which are often utilized in security systems for unlocking devices, accessing secure facilities, or verifying identities. Biometric data is particularly valuable for enhancing security measures but also raises privacy concerns due to the sensitive nature of the information.

Individuals who leverage technology to work remotely while living a nomadic lifestyle. They are not tied to a specific location for their work and can travel to different places while maintaining their job or business, often working in fields such as software development, writing, design, marketing, and consulting. Digital nomads primarily appeal to professionals seeking flexibility, adventure, and the ability to work from anywhere in the world.