Marketing Trends - Exploding Topics

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Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

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Closed captions (subtitles) for videos to allow them to be watched without sound. Often important for social media as well as to make them more accessible.

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Customer Success manager

Hybrid customer service and sales role.

Quantitative analyst

Email marketing software. Designed for value and ease of use.

Visual campaign management tool for planning and optimizing funnels.

Instagram stories

Medium for temporarily sharing photos and videos on social media site Instagram. Posts remain visible for 24 hours.

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Website content writer

A person who produces written content for a website.

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Digital marketing

Using digital means to produce and distribute marketing materials to potential clients, customers or users.

Notification app used by doctors, executives and IT professionals.

Content optimization platform assisting search engine optimization (SEO).

Real-time intelligence platform for streaming services. The AI-driven software surfaces a range of insights.

Mockup and design software for e-commerce offering various logo and graphic templates.

SEO software suite, including tools for finding keywords and analyzing backlinks.

Email marketing software. The service offers a range of no-code design and customization options, as well as smart personalization.

Mobile multi-channel marketing company. It specializes in personalized communication on a customer's preferred platforms.

AI copywriting service. Provided with company information and keywords, it can generate product descriptions, SEO tags, headlines etc.

The practice of optimizing a business's website and Google My Business profile in order to rank higher in Google and Bing's local search results.

Cloud platform that allows companies to easily integrate VoIP and messaging.

Customer persona

The term used to describe the set of attributes given to a hypothetical consumer that a product is targeted at.

Visual representation of data. Uses are essentially limitless - in a business context, they often track financial performance.

Person with a large social media following, making them a desirable marketing partner for brands.

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Creating and maintaining a specialist blog with the aim of appealing to a particular market.

Content repurposing

Recycling of existing content into a new format or package. This maximizes value from the initial work.

Business intelligence

Corporate data analysis process. Typically driven by technology, it is designed to surface actionable insights.

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