Top Trending Lifestyle & Culture Startups in Austin
In January, several emerging startups have taken off in the lifestyle space in Austin. Leading the charge is Heart Rate Social, the top trending startup, with a search volume of 10 and an impressive +278% growth rate.

1. Heart Rate Social
Exploding GrowthHeart Rate Social is a platform designed to help active individuals find healthy relationships. It differentiates itself by encouraging users to tag their posts with #heartratesocial, fostering a community centered…

2. Function health
Exploding GrowthHealthcare technology company offering an insurance-free model with transparent pricing. Function Health partners with independent providers to deliver laboratory and medical services, aiming to simplify access to…

3. Earbuds App
Exploding GrowthMusic-sharing platform that facilitates the exchange of music between Apple Music and Spotify. It matches songs across these services to eliminate the need for multiple apps or links with ads, and allows the creation of…

4. Squarepet
Exploding GrowthSquarepet is a brand that offers specialized pet food products designed to address specific dietary needs of pets. Their products, such as the SquarePet VFS Skin & Digestive Support, are formulated to help pets with…

5. Hometown hero
Exploding GrowthCompany based in Austin, Texas, specializing in high-quality, plant-based cannabis products aimed at improving people's well-being. Hometown Hero differentiates itself by its commitment to community support and…

6. Loop and tie
Exploding GrowthGifting platform that allows recipients to select their own gifts from a curated collection of items from small businesses. Loop and Tie differentiates itself by offering a personalized and convenient gifting…

7. Reflect notes
Exploding GrowthTool designed for capturing and organizing thoughts, ideas, and information. Reflect Notes offers features such as note organization, advanced search, synchronization across devices, collaboration, and integration with…

8. TeleVet
Exploding GrowthSoftware company based in Austin, Texas, providing telemedicine and virtual solutions for veterinarians. It allows veterinarians to offer remote care to their clients, helping to grow their practices with less stress…

9. A pup above
Exploding GrowthCompany that produces fresh, human-grade dog food using sous vide cooking to retain nutrients and flavor. Known for offering dog food with 50% more protein compared to some competitors, emphasizing high-quality…
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10. Serenity kids
Regular GrowthA baby food brand that offers pouches made with ethically sourced meats and organic vegetables. Serenity Kids differentiates itself by focusing on healthy, clean ingredients and providing a variety of options such as…

11. Aceable
Exploding GrowthAn education technology company that provides online licensing courses designed to be convenient and engaging. Aceable differentiates itself by offering mobile-friendly courses developed by experts and educators, making…
About Lifestyle & Culture in Austin
Interest in Lifestyle startups in Austin continues to surge this January. Leading the charge is Heart Rate Social, founded in Jan 2017, with 10 monthly searches and an impressive +278% growth. Runner-up Function health, launched in Jan 2022, also shows strong engagement with 90.5K people searching for it each month. Earbuds App rounds out the top three. Established in Jan 2017, they’ve built steady momentum, seeing 1.3K monthly searches and +144% growth. Together, these rising brands highlight how Austin’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.
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