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Top Trending Luxury Startups
In February, several emerging startups have taken off in the luxury space. Leading the charge is Nft coach, the top trending startup, with a search volume of 30 and an impressive +5200% growth rate.

1. Nft coach
Regular GrowthNFT Coach is a project by the fashion brand Coach, in collaboration with VaynerNFT and NFT.Kred, to launch their first NFT collection during the 2021 Holiday season. This collection was part of Coach's 80th anniversary…

2. Millie moon
Exploding GrowthMillie Moon is a brand that offers luxury disposable diapers designed for babies with sensitive skin. These diapers are known for their super absorbent and very soft materials, providing comfort and protection. Millie…

3. Torriden
Exploding GrowthKorean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products…

4. Tecovas
Exploding GrowthAmerican retailer specializing in cowboy boots and Western-style apparel, founded by Paul Hedrick. Tecovas differentiates itself by operating as a direct-to-consumer business, offering high-quality products at more…

5. Floraïku
Exploding GrowthNiche fragrance brand inspired by Japanese culture and poetry, particularly haiku. Floraïku offers a range of perfumes that are poetic and evocative, with each fragrance accompanied by a haiku poem, and features…

6. Baobab Collection
Exploding GrowthBelgian brand founded in 2002, specializing in luxurious interior perfumes and decorative objects inspired by African landscapes and cultures. The brand is renowned for its high-end candles and diffusers, which are…

7. Gobi Cashmere
Exploding GrowthCompany founded in 1981 by Mongolian entrepreneurs, specializing in high-quality cashmere products. It is distinguished by its commitment to ethical and sustainable practices, aiming to share the beauty and luxury of…

8. Formex
Exploding GrowthSwiss luxury watch brand known for producing high-quality, precision-engineered timepieces. The brand emphasizes functionality, comfort, and durability in its designs, incorporating unique features that set its watches…

9. Foundrae
Regular GrowthLuxury jewelry brand founded by Beth Hutchens in 2015, known for its unique pieces that incorporate a lexicon of symbols from various cultures and time periods. These symbols create an inclusive language that appeals to…
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10. Eberjey pajamas
Peaked GrowthEberjey offers a range of comfortable and stylish sleepwear designed to provide relaxation and confidence to women. The brand is distinguished by its use of soft fabrics and elegant designs, making their pajamas a…

11. Beije
Exploding GrowthCompany specializing in organic and hypoallergenic menstrual products. It differentiates itself by using organic and medical-grade raw materials, avoiding toxic chemicals, and allowing users to customize their menstrual…

12. Byredo
Exploding GrowthEuropean luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories,…

13. Cozy earth pajamas
Peaked GrowthThese pajamas are crafted from sustainable bamboo fabric, known for their luxurious softness, breathability, and ability to regulate temperature. They stand out due to their eco-friendly production and exceptional…

14. Lake pajamas
Exploding GrowthThis brand is renowned for its comfortable and stylish sleepwear, utilizing high-quality materials and classic designs to offer a luxurious sleep experience. It differentiates itself by focusing on premium fabrics and…

15. Cudoni
Regular GrowthE-commerce company founded in 2015, specializing in the resale of luxury goods. The company differentiates itself by providing exceptional service, maintaining an ethical outlook, and ensuring utmost convenience for its…

16. Zaver
Regular GrowthCompany specializing in payment solutions within the financial technology sector. It offers a checkout system designed to handle transactions of any size with high conversion rates and provides real-time payout services…

17. Roller rabbit pajamas
Peaked GrowthKnown for vibrant and playful designs, this brand offers pajamas featuring unique prints and comfortable materials. The pajamas stand out due to their distinctive patterns and high-quality fabric, providing both style…

18. Sellier Knightsbridge
Regular GrowthConsignment shop located in London, England, specializing in new and pre-loved luxury brands such as Chanel, Hermes, Christian Dior, Louis Vuitton, and Celine. Sellier Knightsbridge differentiates itself by being a…
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19. Epara
Exploding GrowthLuxury skincare brand that focuses on addressing the skincare needs of women of color. It uses rich African ingredients and custom blends to target issues such as hyperpigmentation and moisture loss, differentiating…

20. Candino
Regular GrowthSwiss watch brand renowned for its Swiss Made label, signifying excellence and authenticity in products genuinely manufactured in Switzerland. Candino differentiates itself by offering high-quality, precision-engineered…

21. Premiata
Regular GrowthPremiata is a fashion brand with a history dating back to 1885, known for its craftsmanship and evolution of handmade products. The brand offers a range of products, including footwear and accessories, and is recognized…

22. Repossi
Regular GrowthLuxury jewelry brand founded in Turin, Italy in 1957 by Costantino Repossi, known for its high-quality and innovative jewelry collections. The brand has been revitalized by Gaia Repossi since 2007, re-inventing…

23. My Jewellery
Regular GrowthLeading on-trend label offering a wide range of jewellery, clothing, and accessories. Known for its rapid growth, vibrant culture, and mission to provide fashionable and trendy items, it differentiates itself through…

24. Panerai
Regular GrowthItalian luxury watch brand known for its precision instruments initially created for the Royal Italian Navy. The brand is famous for its large, cushion-shaped cases and highly readable dials, designed to be legible and…
About Luxury
This February, Nft coach, Millie moon, and Torriden are defining the future of Luxury startups. Nft coach, founded in Jan 1983, leads the way with 30 monthly searches and +5200% growth. Millie moon, launched in Apr 2020, has also gained attention, posting +210% growth and 14.8K searches per month. Torriden, founded in Oct 2015, continues to expand its reach with 90.5K monthly searches and +98% growth. These three brands exemplify the strength and diversity of the Luxury startups, showing how quickly innovation can turn into mainstream momentum.
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