Top Trending Pets Startups
In November, several emerging startups have taken off in the pets space. Leading the charge is Fera pets, the top trending topic, with a search volume of 1.3K and an impressive +578% growth rate.

Brand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…

Sustainable dog food subscription service that delivers highly nutritious and tailor-made plans directly to your doorstep. It is notable for being the world's first and only dog food company with a guaranteed net-zero…

Founded in 2019 by experienced veterinarians, this company is dedicated to providing world-class veterinary care. It differentiates itself by offering comprehensive and personalized pet healthcare services, utilizing…

Company that designs products aimed at promoting pet health and convenience for pet owners. Petlibro offers items such as automated feeding dispensers and electric nail trimmers, which provide accurate and fast grinding…

Front of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which…

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

Company focused on revolutionizing animal health through microbiome science. AnimalBiome aims to improve the lifespan and quality of life of companion animals by analyzing and addressing gut health issues, leveraging…

Belgian brand of pet food introduced in 2016, known for its sustainable approach to pet nutrition. The company offers a range of products for both cats and dogs, including wet food, dry food, snacks, and dental…

Brand offering air-dried dog food made from human-grade ingredients, aiming to provide a healthier and more convenient alternative to traditional kibble. Sundays For Dogs differentiates itself by using a unique…
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A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Portland Pet Food Company provides human-grade dog food products, including wet dog food toppers and meal mixers. The company differentiates itself by using high-quality, locally sourced ingredients and offering…

A company that provides unlimited access to licensed veterinary professionals for consultations via video or chat. This service addresses both urgent and routine pet care concerns, offering quick implementation and…

Company that produces high-quality pet food with limited ingredients, tailored to meet the specific dietary needs of pets. Freely Pet differentiates itself by offering personalized food recommendations based on the…

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

UK-based company offering high-quality dog food subscriptions, focusing on personalized and healthy meals. The company differentiates itself by using real, natural ingredients to prepare meals that support the overall…

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Company specializing in natural and organic pet supplements, focusing on high-quality, clean-label products for pets, particularly dogs. Native Pet differentiates itself by using simple, natural ingredients without…
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Squarepet is a brand that offers specialized pet food products designed to address specific dietary needs of pets. Their products, such as the SquarePet VFS Skin & Digestive Support, are formulated to help pets with…

A company established in 2020 in Irvine, CA, known for being a trusted innovator in pet care. It offers a range of self-designed, high-quality products for pet lovers, including self-cleaning litter boxes, pet water…

Brand offering self-cleaning cat litter boxes designed to automatically clean cat litter, providing convenience for pet owners. CATLINK distinguishes itself by integrating advanced technology to ensure efficient waste…

An online veterinary consultation platform that enables pet owners to communicate with veterinarians. Benevet provides a convenient and accessible way for pet owners to seek professional veterinary advice without the…

Company that manufactures, markets, and distributes pet food and pet treats for dogs and cats. Freshpet differentiates itself by using blends of fresh meats, vegetables, and fruits that are farmed locally and produced…

Technology company specializing in smart products for pets, founded in 2013 by Weixue Guo and Weike Guo. Petkit offers innovative solutions such as activity monitors that record and analyze pets' calorie consumption,…

Health food company founded in 2007 by Guy Blaskey, specializing in nutritious food for dogs. Pooch & Mutt focuses on promoting canine health and well-being through a range of products including dry food, wet food,…
About Pets
This November, Fera pets, Marleybones, and Petfolk are defining the future of Pets startups. Fera pets, founded in Jan 2017, leads the way with 1.3K monthly searches and +578% growth. Marleybones, launched in Jan 2014, has also gained attention, posting +8400% growth and 4.4K searches per month. Petfolk, founded in Jan 2020, continues to expand its reach with 9.9K monthly searches and +191% growth. These three brands exemplify the strength and diversity of the Pets startups, showing how quickly innovation can turn into mainstream momentum.
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