Top Trending Pets Startups
In December, several emerging startups have taken off in the pets space. Leading the charge is Fera pets, the top trending topic, with a search volume of 1.3K and an impressive +600% growth rate.

Brand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…

Founded in 2019 by experienced veterinarians, this company is dedicated to providing world-class veterinary care. It differentiates itself by offering comprehensive and personalized pet healthcare services, utilizing…

Squarepet is a brand that offers specialized pet food products designed to address specific dietary needs of pets. Their products, such as the SquarePet VFS Skin & Digestive Support, are formulated to help pets with…

Company that designs products aimed at promoting pet health and convenience for pet owners. Petlibro offers items such as automated feeding dispensers and electric nail trimmers, which provide accurate and fast grinding…

Front of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which…

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

Company that produces high-quality pet food with limited ingredients, tailored to meet the specific dietary needs of pets. Freely Pet differentiates itself by offering personalized food recommendations based on the…

Brand offering air-dried dog food made from human-grade ingredients, aiming to provide a healthier and more convenient alternative to traditional kibble. Sundays For Dogs differentiates itself by using a unique…

Company specializing in natural and organic pet supplements, focusing on high-quality, clean-label products for pets, particularly dogs. Native Pet differentiates itself by using simple, natural ingredients without…
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A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Belgian brand of pet food introduced in 2016, known for its sustainable approach to pet nutrition. The company offers a range of products for both cats and dogs, including wet food, dry food, snacks, and dental…

Sustainable dog food subscription service that delivers highly nutritious and tailor-made plans directly to your doorstep. It is notable for being the world's first and only dog food company with a guaranteed net-zero…

Self-cleaning, automated litter box designed for cats, incorporating smart technology and odor control features. It differentiates itself by offering convenience and hygiene benefits, particularly for multi-cat…

Financial platform designed for pet parents, offering a range of services related to pet insurance, savings, and wellness. Fursure differentiates itself by providing a comprehensive suite of financial solutions tailored…

Portland Pet Food Company provides human-grade dog food products, including wet dog food toppers and meal mixers. The company differentiates itself by using high-quality, locally sourced ingredients and offering…

UK-based company offering high-quality dog food subscriptions, focusing on personalized and healthy meals. The company differentiates itself by using real, natural ingredients to prepare meals that support the overall…

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…
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A company that provides unlimited access to licensed veterinary professionals for consultations via video or chat. This service addresses both urgent and routine pet care concerns, offering quick implementation and…

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

Brand offering self-cleaning cat litter boxes designed to automatically clean cat litter, providing convenience for pet owners. CATLINK distinguishes itself by integrating advanced technology to ensure efficient waste…

A company established in 2020 in Irvine, CA, known for being a trusted innovator in pet care. It offers a range of self-designed, high-quality products for pet lovers, including self-cleaning litter boxes, pet water…

Company that offers well-made, thoughtfully designed products for discerning pets and their owners. The Foggy Dog differentiates itself by providing premium dog collars, leashes, bandanas, beds, and accessories,…

Company focused on revolutionizing animal health through microbiome science. AnimalBiome aims to improve the lifespan and quality of life of companion animals by analyzing and addressing gut health issues, leveraging…

Advanced enrichment game designed for dogs that involves a smart toy providing sound or light cues. Dogs earn food rewards by interacting with the toy at the correct time, with the game controlled via a mobile app that…
About Pets
This December, Fera pets, Petfolk, and Squarepet are defining the future of Pets startups. Fera pets, founded in Jan 2017, leads the way with 1.3K monthly searches and +600% growth. Petfolk, launched in Jan 2020, has also gained attention, posting +223% growth and 9.9K searches per month. Squarepet, founded in Jan 2018, continues to expand its reach with 1.6K monthly searches and +300% growth. These three brands exemplify the strength and diversity of the Pets startups, showing how quickly innovation can turn into mainstream momentum.
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