Top Trending Beauty Startups
In January, several emerging startups have taken off in the beauty space. Leading the charge is Vt cosmetics, the top trending topic, with a search volume of 33.1K and an impressive +1025% growth rate.

South Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are…

Inoki Bathhouse offers luxurious spa-grade tea bath blends aimed at restoring, relaxing, and rejuvenating the body. These bath blends are crafted to provide a high-end, therapeutic bathing experience, differentiating…

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing…

Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a…

Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced…

Be Bodywise is a women's health and wellness platform offering products and services tailored to various aspects of women's well-being, including hair care, skincare, nutrition, body care, and fitness. Developed by…

A world-leading private clinic specializing in ortho-biological treatments. The clinic has successfully treated thousands of patients using globally recognized, evidence-based regenerative medicine, setting it apart…

Skincare solutions that utilize plant-based ingredients to address various skin concerns and deliver transformative results. ClarityRX differentiates itself by focusing on natural, high-quality ingredients and avoiding…

A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by…
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Brother Nail Tech Cosmetics is a company specializing in high-quality nail care products. Their product line includes nail polishes, gels, and other nail accessories designed for professional use. The brand is primarily…

Natural skincare remedy designed to address various skin issues such as dry skin, removal of fake tan, blackheads, stretch marks, and scarring. It differentiates itself by offering a holistic approach to skincare using…

Yanibest is a brand that offers a range of sleep and hair care products designed to improve the quality of rest and reduce damage to hair. The company specializes in products like silk and satin pillowcases, sleep caps,…

Brand offering professional-grade hair styling tools including clippers, trimmers, shavers, and hair dryers. Known for their reliability and performance, these products are widely used by barbers and stylists for their…

Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews…

Skincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions,…

Korean skincare brand known for its high-quality products made from plant-based ingredients sourced from Madagascar. The brand's main ingredient is centella asiatica, a soothing and hydrating antioxidant renowned for…

Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing…

Isotonic seawater that has the same molecular concentration as blood plasma, allowing it to contribute to complete cell regeneration. Sea plasma is often used in health and wellness products for its potential benefits…
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Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its…

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both…

Company specializing in nutritional supplements aimed at improving overall health and well-being. Codeage differentiates itself by offering high-quality ingredients and a wide selection of unique formulas, including…

A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and…

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products…

ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal…

Retail company based in Cheadle Hulme, UK, specializing in beauty devices and related accessories. Currentbody differentiates itself by sourcing breakthrough, clinically proven technologies and making them accessible…
About Beauty
This January, Vt cosmetics, Inoki Bathhouse, and Celimax are defining the future of Beauty startups. Vt cosmetics, founded in Jan 2019, leads the way with 33.1K monthly searches and +1025% growth. Inoki Bathhouse, launched in Jan 2021, has also gained attention, posting +6600% growth and 1.9K searches per month. Celimax, founded in Jan 2023, continues to expand its reach with 40.5K monthly searches and +1440% growth. These three brands exemplify the strength and diversity of the Beauty startups, showing how quickly innovation can turn into mainstream momentum.
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