Beauty Trends

A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.

Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.

This soap is crafted from rendered beef fat, known for producing hard, long-lasting bars with a creamy lather. It is appreciated for its moisturizing properties, making it a popular choice in natural and traditional soap-making practices. The primary users of this soap are individuals seeking natural skincare products with nourishing and hydrating benefits.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods. They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.

A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.

Skincare products designed to address issues like puffiness, dark circles, fine lines, and dryness in the delicate under-eye area. Infused with active ingredients, they provide benefits such as hydration, de-puffing, brightening, and soothing, and are typically applied to clean, dry skin for 10-20 minutes. These patches are particularly beneficial for individuals seeking targeted treatment for under-eye concerns and a refreshed appearance.

A beauty professional who specializes in applying eyelash extensions to enhance the appearance of natural lashes. They use various tools and products, such as mink trays with different curl types, to achieve desired lash styles and effects, ensuring safe and effective application through certification and training. This service primarily benefits individuals seeking to improve the length, volume, and curl of their eyelashes for aesthetic purposes.

A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.

This therapy involves the use of low-level red light wavelengths to aid in healing, reduce inflammation, and enhance skin conditions. It is commonly utilized in dermatology and sports medicine due to its non-invasive nature and potential therapeutic benefits. The treatment is generally targeted at individuals seeking to improve skin health, reduce pain, or accelerate recovery from injuries.

Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.

A device used to stimulate the lymphatic system, which plays a vital role in the body's immune function. These machines often employ methods such as air pressure, vibration, or massage to enhance lymphatic flow, reduce swelling, and improve circulation. They are primarily utilized in therapeutic settings and are beneficial for individuals seeking to alleviate lymphatic congestion or improve overall circulation.

Tools designed to facilitate the drainage of lymphatic fluids, aiming to reduce swelling, improve circulation, and enhance skin health. These tools, such as jade rollers, gua sha stones, and massage devices, are used to stimulate the lymphatic system, promoting detoxification and relaxation. They are primarily used by individuals seeking to improve skin appearance and reduce puffiness, often appealing to those interested in holistic health and beauty routines.

A skincare product that contains mandelic acid, a type of gentle alpha hydroxy acid (AHA). It is known for its benefits in reducing acne, fine lines, and wrinkles, and improving the appearance of uneven skin by accelerating skin renewal. This face wash is particularly beneficial for individuals with sensitive skin or those looking to address signs of aging and skin discoloration.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

Skincare brand offering products designed to improve skin texture, clarity, and hydration. UBeauty differentiates itself with formulations like the Resurfacing Compound and SUPER Hydrator, which aim to provide visible results through advanced skincare technology. The brand primarily targets individuals seeking high-performance skincare solutions available through their official website and other retailers like Dermstore.

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.

Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

Beauty trend inspired by the dramatic eyelashes of manga and anime characters, characterized by their long, voluminous, and sometimes spiky appearance to make the eyes look larger and more expressive. Manga lashes stand out due to their exaggerated length and volume, often achieved through the use of false lashes or specialized mascara techniques, providing a bold and eye-catching look. This trend primarily appeals to individuals interested in cosplay, anime enthusiasts, and those seeking a unique and dramatic eye makeup style.

Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.

This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

A plant-based ingredient commonly used in skincare products for its soothing and healing properties. It is valued for its ability to reduce inflammation, promote skin repair, and improve skin elasticity, making it a popular choice in formulations targeting sensitive or damaged skin. Centella skincare products are primarily aimed at individuals seeking to enhance skin hydration and repair, particularly those with sensitive or irritated skin conditions.