Beauty Trends

A versatile skincare ingredient known for its antibacterial, anti-inflammatory, and exfoliating properties. It is commonly used to treat acne, rosacea, and hyperpigmentation, and it helps in improving overall skin texture and tone. Azelaic acid powder is particularly beneficial for individuals with sensitive or acne-prone skin seeking to enhance their complexion and address specific skin concerns.

OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.

Skincare product that incorporates caffeine as an active ingredient, known for its potential benefits such as UV protection, anti-inflammatory properties, and depuffing effects. Caffeine lotion can help the skin appear smoother and firmer, although its effects are generally temporary and cosmetic, rather than providing a permanent solution for issues like wrinkles or cellulite. This product is primarily targeted at individuals looking to temporarily improve the appearance of their skin, particularly those concerned with puffiness, redness, and minor skin imperfections.

A lightweight, oil-free cosmetic product designed to minimize the appearance of pores and smooth the skin's surface, enhancing the longevity of makeup. It incorporates ceramides to provide additional moisture, setting it apart by offering both a blurring effect and hydration. This primer is ideal for individuals seeking a flawless makeup base with added skin benefits, particularly those with oily or combination skin types.

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.

Skincare product formulated with hyaluronic acid, renowned for its capacity to retain moisture and deeply hydrate the skin. This moisturizer enhances skin hydration, reduces the appearance of fine lines, and improves skin texture and elasticity, distinguishing itself by its ability to provide long-lasting moisture without a greasy feel. It is particularly beneficial for individuals with dry or aging skin seeking to improve skin hydration and overall appearance.

A radiance-boosting, all-over mist designed to hydrate, refresh, and set makeup while adding a dewy glow. It is infused with 21 natural oils, aloe, and botanical extracts, which differentiate it by providing a natural and nourishing formula. This product is ideal for individuals seeking to enhance their skin's radiance and maintain a fresh, dewy appearance throughout the day.

Microneedle acne patches are skincare treatments that use tiny, dissolvable microneedles to deliver active ingredients directly into the skin to treat acne. These microneedles penetrate the skin’s outer layer to deposit compounds such as salicylic acid, niacinamide, or hyaluronic acid at the site of blemishes for enhanced efficacy. Microneedle acne patches are mainly targeted at individuals with moderate to severe acne who are seeking fast-acting, localized solutions.

Traditional skincare product used for centuries in South Asia, particularly in India, made from natural ingredients like turmeric, saffron, sandalwood, and chickpea flour. Ubtan cream provides deep hydration, skin brightening, anti-aging benefits, acne treatment, and exfoliation, making it a versatile and beneficial product for various skin types. It is primarily targeted at individuals seeking natural and holistic skincare solutions, including those preparing for special occasions like weddings.

Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

Decorative items used to enhance the appearance of lip gloss, often utilized in DIY projects. These charms, such as fruit slime charms and polymer slices, add aesthetic value and personalization to lip gloss products, making them visually appealing. Lip gloss charms are popular among individuals who enjoy crafting and customizing their beauty products, particularly within the DIY beauty community.

This skincare product is a moisturizing essence with a creamy texture that is easy to spread and provides softness to the skin. It is designed to enhance positive emotions by offering a soothing and hydrating experience, differentiating itself with its unique texture and emotional benefits. The target demographic includes individuals seeking a gentle and effective moisturizing solution that also contributes to a sense of well-being.

Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.

Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.

Cosmetic treatment that utilizes biostimulation technology to encourage the production of collagen and elastin, while also improving cellular turnover. The innovative peel formula helps to exfoliate the top layer of the skin by dissolving the bonds between old, dead, or damaged cells and promoting regeneration, aiming to rejuvenate the skin and make it look fresher and more youthful. This treatment is primarily targeted at individuals seeking to improve skin texture, reduce signs of aging, and achieve a more radiant complexion.

A company specializing in Ayurvedic personal care products, offering a range of items including creams, cleansers, serums, hair potions, and supplements. The Ayurveda Experience differentiates itself by utilizing traditional Ayurvedic science and classical texts to formulate its products, aiming to address various health concerns such as hair, vision, and blood sugar. The target demographic includes individuals seeking natural and holistic health and beauty solutions based on ancient Ayurvedic principles.

A hair care tool designed to brush through curls without causing them to lose their shape. Its unique prong design allows hair to glide through smoothly, helping to maintain the integrity of the curls, making it a valuable tool for individuals with curly hair. The curl comb is particularly beneficial for those looking to manage and style their curls without frizz or breakage.

Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.

A cosmetic product used to preserve and prolong the wear of makeup. It is typically applied after all makeup has been applied to the face, helping to keep the makeup in place, prevent smudging, and reduce the need for touch-ups throughout the day. Setting sprays are popular among individuals who want their makeup to last longer, especially during long events or in challenging weather conditions.

A brand that focuses on personal care products, particularly those related to hair and skin care. Known for innovative solutions to common issues like hard water, which can affect hair and skin health, they offer products such as a shower filter designed to reduce the effects of hard water by removing minerals and impurities. Their products are targeted at individuals looking to improve the condition of their hair and skin by preventing dryness and damage caused by mineral deposits.

Skin rejuvenation therapy utilizing polynucleotides derived from salmon DNA to enhance skin healing, texture, and reduce aging signs. Administered through microinjections, it is distinguished by its anti-aging benefits and ability to promote skin regeneration. This treatment is primarily targeted at individuals seeking to improve skin texture and reduce signs of aging, often appealing to those interested in advanced skincare solutions.

Skincare procedure involving the injection of polynucleotides derived from salmon DNA to promote skin healing and improve texture. This treatment is known for its ability to reduce wrinkles and enhance overall skin health by stimulating collagen production and cellular repair. It is primarily targeted at individuals seeking anti-aging solutions and improved skin texture and elasticity.

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly interface, integrated marketing tools, and comprehensive business management features, making it easier for professionals to manage appointments, process payments, and enhance client relationships. The platform primarily targets beauty and wellness professionals, including hairstylists, makeup artists, and spa owners, who seek to streamline their operations and increase their client base.

Skincare products containing Bifida ferment lysate, known for their skin-repairing, moisturizing, and anti-aging properties. These creams help to strengthen the skin barrier, improve hydration, and reduce the appearance of fine lines and wrinkles, differentiating themselves with their probiotic-based formulation. Bifida creams are primarily targeted at individuals seeking effective solutions for skin aging, dryness, and overall skin health improvement.

A skincare product known for its moisturizing properties, often used to hydrate and improve skin texture. Squalane cream is derived from squalene, a lipid naturally produced by the skin, and is valued for being lightweight, non-greasy, and non-comedogenic, making it suitable for all skin types. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce fine lines, and maintain a healthy skin barrier.

This skincare product is formulated to provide deep hydration and soothing effects, often featuring a lightweight texture that absorbs quickly into the skin. Centella moisturizer is distinguished by its ability to nourish the skin, leaving it soft and glowing without any sticky residue, making it ideal for sensitive or irritated skin. It is primarily targeted at individuals seeking gentle, effective hydration and skin-soothing benefits, particularly those with sensitive or reactive skin types.

A hairstyle featuring super-short bangs that typically reach an inch or two down the forehead. This bold and distinctive look sets itself apart from traditional bangs by offering a dramatic and edgy appearance, often requiring regular maintenance to keep the desired length. Micro bangs are particularly popular among individuals seeking a unique and fashion-forward hairstyle that makes a strong statement.

Dietary supplements designed to support hair health and growth. They typically contain ingredients such as biotin, vitamins (like Vitamin A, C, D, and E), folic acid, and sometimes other nutrients like zinc and omega-3 fatty acids, which aim to improve hair strength, reduce hair thinning, and enhance hair growth. Hair gummies are primarily targeted at individuals looking to improve the health and appearance of their hair through nutritional supplementation.