Beauty Trends

Artificial acrylic nails that are pre-made and ready to be adhered to the natural nail. They offer a convenient and quick alternative to traditional acrylic nails, providing a similar look and feel when applied correctly. Press on nails are popular among individuals seeking an easy and temporary nail enhancement solution without the need for a salon visit.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Technology that uses artificial intelligence to generate or simulate different hairstyles virtually. This allows users to try out various looks such as fringes, curls, long, short, pixie, bob, and mullet styles without making any physical changes to their hair. The primary users of AI hairstyle technology are individuals looking to experiment with new hairstyles before committing to a change, as well as hairstylists and salons seeking to offer personalized consultations.

A skincare product derived from rendered beef fat, known for its moisturizing properties. It serves as a natural alternative to commercial lotions and creams, being rich in vitamins A, D, E, and K, and closely resembling the natural oils found in human skin. This balm is particularly favored by individuals seeking natural skincare solutions, especially those with sensitive skin or a preference for products without synthetic ingredients.

Ginseng eye cream is a skincare product formulated to nourish and rejuvenate the delicate skin around the eyes using various types of ginseng, such as red ginseng, panax ginseng, and wood-cultivated ginseng. It is known for its ability to tighten the skin, improve texture, boost radiance, and strengthen the skin, making it effective in addressing signs of aging and fatigue in the eye area. This product is particularly beneficial for individuals seeking to reduce the appearance of fine lines, wrinkles, and dark circles around the eyes.

Manicure style that provides a shiny, metallic finish to nails, resembling polished metal. This effect is achieved using special chrome powders, nail polishes, or gel polishes, resulting in a highly reflective, mirror-like surface. Chrome nails are popular among individuals seeking a bold, eye-catching look for their nails.

Founded in 2007 by Imran Fazlani, this brand is known for its unique and crafted fragrances designed to inspire experiences through quality and design. The company offers a wide range of scents and continuously explores new collections, setting itself apart with its commitment to innovation and high-quality ingredients. Afnan Perfumes primarily targets fragrance enthusiasts and individuals seeking distinctive, high-quality perfumes.

Hair accessory designed to hold hair in place using a spring mechanism and interlocking teeth. Claw clips come in various sizes and designs, making them suitable for different hair types and styles, and are popular for their ease of use and ability to create quick, secure hairstyles. They are particularly favored by individuals looking for a convenient and versatile way to manage their hair.

A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.

Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.

Prestige hair care brand known for its unique scientific discovery, Alpha Keratin 60ku®. This technology allows Virtue products to significantly improve the health and quality of hair, setting them apart from other beauty products. Virtue Labs primarily targets individuals seeking high-quality, scientifically-backed hair care solutions to enhance hair health and appearance.

A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.

A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

A skincare product designed to moisturize and nourish the lips, often containing ingredients like hyaluronic acid, shea butter, and oils to repair and hydrate dry or chapped lips. It provides intensive hydration and helps to restore the natural softness and smoothness of the lips, differentiating itself by offering long-lasting moisture retention. This product is particularly beneficial for individuals with dry, chapped, or sensitive lips seeking enhanced lip care and hydration.

This nail art design incorporates pink hues and bow motifs, creating a feminine and playful aesthetic. The style is popular for its versatility and ability to complement various fashion choices, often seen as a symbol of elegance and creativity in nail art. It primarily appeals to individuals seeking trendy and visually appealing nail designs, particularly those interested in fashion and beauty trends.

Clear gel polish used before applying the desired color to create designs that mimic marble, natural stone, watercolors, floral prints, tie-dye, and gradients. It allows the colors to spread and blend in unique patterns, making it a popular choice for intricate nail art. Blooming gel is primarily targeted at nail artists and individuals seeking to achieve complex and artistic nail designs.

Beef tallow face cream is a skincare product formulated using rendered fat from cattle, valued for its high content of vitamins A, D, E, and K and its similarity to human sebum. It is used to moisturize and nourish the skin, promoting barrier repair and hydration, often incorporating other natural ingredients such as essential oils or herbal extracts. Beef tallow face cream is primarily targeted at individuals seeking natural, animal-based skincare solutions, particularly those with sensitive or dry skin or those following traditional or ancestral wellness practices.

Depuffing refers to the process of reducing swelling and puffiness, particularly around the eyes. Effective methods for depuffing in 2023 include ensuring adequate sleep, managing stress, staying hydrated, and using cooling eye creams or gels with ingredients like cucumber and aloe. These techniques are beneficial for individuals looking to improve their appearance and reduce signs of fatigue or stress.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.

This nail trend emphasizes sophistication and understated elegance, utilizing sheer pinks, nudes, milky whites, and classic French manicure styles. It differentiates itself by focusing on timeless and subtle aesthetics rather than bold or flashy designs, appealing to those who appreciate a classic and refined look. The trend is particularly popular among individuals who value traditional elegance and prefer a minimalist approach to nail art.

Topical treatment designed to address acne on the back and other parts of the body. These sprays typically contain active ingredients like Salicylic Acid, Benzoyl Peroxide, Witch Hazel, and Tea Tree Oil, which help to clear pores, reduce inflammation, and prevent future breakouts. Bacne sprays are suitable for all skin types and are applied directly to the affected areas, making them convenient for individuals dealing with body acne.

Solawave provides advanced skincare devices designed to offer anti-aging and skin-improving benefits through technologies like red light therapy, galvanic current, and facial massage. Their products, such as the Radiant Renewal Skincare Wand, are often paired with activating serums to enhance their effectiveness, setting them apart from competitors by combining multiple skincare technologies in one device. Solawave primarily targets individuals seeking comprehensive, at-home skincare solutions to improve skin health and appearance.

Eye cream formulated with snail mucin to hydrate, nourish, and brighten the under-eye area. This product is known for its multi-functionality and effectiveness in improving skin texture and reducing dark circles, setting it apart from other eye creams. It is particularly beneficial for individuals seeking targeted skincare solutions for the delicate under-eye region.

Skincare brand known for creating clean, seaweed-infused skincare products for over 26 years. OSEA Malibu differentiates itself by emphasizing sustainability and the use of natural ingredients in its range of products, including face cleansers, oils, moisturizers, exfoliators, and body balms. The brand primarily targets individuals seeking eco-friendly and natural skincare solutions.

A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.

A glycolic body scrub is an exfoliating skincare product that uses glycolic acid, an alpha hydroxy acid (AHA), to remove dead skin cells and promote cell turnover. This scrub not only smooths and brightens the skin's surface but also helps to reduce the appearance of rough patches, discoloration, and clogged pores. Glycolic body scrubs are primarily targeted at individuals seeking to improve skin texture and tone, especially those with concerns about dryness, dullness, or uneven skin.

Beauty product designed to enhance the appearance of natural eyelashes by lifting and curling them. These kits are typically hypoallergenic and formulated with premium quality, non-irritating ingredients to ensure the health of natural lashes, often including upgraded glue for a better lifting effect. Lash lift kits are ideal for individuals seeking a long-lasting, natural-looking enhancement to their eyelashes without the need for extensions or mascara.