Beauty Trends

Skincare products formulated to address and reduce the appearance of hyperpigmentation, which is characterized by darkened skin areas due to increased melanin production. These serums often contain active ingredients like vitamin C, niacinamide, and kojic acid, which work to lighten dark spots, even out skin tone, and enhance overall skin appearance. They are primarily targeted at individuals seeking to improve skin tone uniformity and reduce visible dark spots caused by sun exposure, aging, or hormonal changes.

This topical product is designed to deliver magnesium through the skin, often used for muscle relaxation, skin health, stress relief, and sleep improvement. It differentiates itself by providing a transdermal method of magnesium supplementation, which can be beneficial for those who have difficulty absorbing magnesium through dietary means. The lotion is primarily targeted at individuals seeking natural remedies for muscle tension, stress management, and improved sleep quality.

Korean toner is a skincare product designed to balance the skin’s pH, hydrate, and prepare the skin for better absorption of subsequent skincare products. Unlike traditional astringent-based toners, Korean toners are often infused with soothing and nourishing ingredients like hyaluronic acid, centella asiatica, or green tea to enhance hydration and skin health. Korean toners are primarily used by individuals seeking a gentle, hydrating skincare routine, particularly those following the multi-step Korean skincare regimen.

Online platform that enables users to book appointments for beauty services such as hairdressing, manicures, spa treatments, and massages. Booksy provides tools for businesses to list their services and manage appointments, differentiating itself with features like calendar synchronization, customer management, and marketing tools. The platform primarily targets beauty service providers and customers seeking convenient and efficient appointment scheduling.

Grip primer is a type of makeup primer designed to create a long-lasting, tacky base that helps makeup adhere better to the skin for extended wear. It often contains hydrating and smoothing ingredients that enhance makeup application while gripping foundation, concealer, or powders securely in place. Grip primers are typically favored by individuals with oily or combination skin or anyone seeking a longer-lasting, smudge-resistant makeup finish.

Specialized tools designed to gently remove tangles and knots from hair without causing breakage or pain. These brushes often feature flexible bristles and can be used on both wet and dry hair, providing a smooth and pain-free detangling experience. They are particularly beneficial for individuals with easily tangled or sensitive hair, including children and those with curly or textured hair.

Jet lag mask is a skincare product formulated to replenish and hydrate the skin, addressing dryness and dullness often caused by travel, lack of sleep, or changes in environment. It typically contains moisturizing and soothing ingredients, such as hyaluronic acid, niacinamide, and antioxidants, to restore the skin's moisture barrier and promote a refreshed, plump appearance. Jet lag masks are ideal for frequent travelers, individuals with disrupted sleep schedules, or anyone looking to combat fatigue-related skin issues and maintain a healthy, radiant complexion.

This product is designed to lift and firm the skin, reduce wrinkles, and improve circulation on the face. It is applied in specific patterns and functions similarly to kinesiology tape used in sports medicine, providing support and enhancing blood flow. The primary users of kinesiology face tape are individuals seeking non-invasive methods for facial rejuvenation and improved skin appearance.

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly interface, integrated marketing tools, and comprehensive business management features, making it easier for professionals to manage appointments, process payments, and enhance client relationships. The platform primarily targets beauty and wellness professionals, including hairstylists, makeup artists, and spa owners, who seek to streamline their operations and increase their client base.

Microneedle acne patches are skincare treatments that use tiny, dissolvable microneedles to deliver active ingredients directly into the skin to treat acne. These microneedles penetrate the skin’s outer layer to deposit compounds such as salicylic acid, niacinamide, or hyaluronic acid at the site of blemishes for enhanced efficacy. Microneedle acne patches are mainly targeted at individuals with moderate to severe acne who are seeking fast-acting, localized solutions.

​Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

This style of eyelash extensions or false eyelashes is recognized for its soft, fluttery, and natural look, achieved through varying lengths and thicknesses. Wispy lashes are favored for their ability to subtly enhance the eyes, making them suitable for both everyday wear and special occasions. They are particularly popular among individuals seeking a natural yet noticeable enhancement to their eye appearance.

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

This skincare product is an alcohol-free and pH-balanced hydrating toner designed to strengthen the skin's moisture barrier. It effectively removes impurities and prepares the skin for subsequent skincare steps, utilizing 98% naturally derived ingredients to ensure gentle care. The Milky Toner is ideal for individuals seeking a natural and hydrating solution to enhance their skincare routine.

A brand specializing in nail care products, including nail polishes, manicure tools, and other related items. Known for high-quality, non-toxic, and vegan-friendly products, the brand aims to make salon-quality manicures accessible at home. Olive and June primarily target individuals seeking professional-looking manicures with the convenience of at-home application.

A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.

Skincare product containing Beta Hydroxy Acid (BHA), typically salicylic acid, used to exfoliate the skin and treat acne and blackheads. BHA serum penetrates deep into the pores to improve overall skin texture and reduce inflammation, making it effective for oily and acne-prone skin types. It is primarily targeted at individuals with acne, blackheads, and uneven skin texture seeking a clearer and smoother complexion.

A bronzing stick is a cosmetic product used to give the skin a sun-kissed glow. It typically comes in a solid stick form, making it easy to apply directly to the skin. The product is often used to contour the face or add warmth to the complexion.

A skincare product that contains mandelic acid, a type of gentle alpha hydroxy acid (AHA). It is known for its benefits in reducing acne, fine lines, and wrinkles, and improving the appearance of uneven skin by accelerating skin renewal. This face wash is particularly beneficial for individuals with sensitive skin or those looking to address signs of aging and skin discoloration.

This skincare product is formulated with ingredients such as fermented Black Rice, Bamboo Shoot Bark extract, and plant-derived Bakuchiol, aimed at addressing wrinkles and brightening dark circles around the eyes. It differentiates itself by combining these natural ingredients to provide a revitalized appearance to the eye area, enhancing skin texture and tone. The target demographic includes individuals seeking anti-aging solutions and those looking to improve the appearance of dark circles and fine lines around the eyes.

Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.

Eyebrow growth serum is a cosmetic product designed to enhance the thickness and fullness of eyebrows by stimulating hair growth. It typically contains active ingredients such as peptides, vitamins, and botanical extracts that nourish hair follicles and promote healthier, denser eyebrow growth. This product is popular among individuals with sparse or thinning eyebrows, or those seeking to achieve a fuller, more defined brow look.

Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.

Pre-soaked cotton pads infused with toner, designed to cleanse the skin, remove impurities, and balance the skin's pH. These pads offer convenience for quick application and can address specific skin concerns such as acne, uneven skin tone, and sensitivity, often containing ingredients like Centella Asiatica, tea tree oil, and PHA for gentle exfoliation. Toner pads are particularly beneficial for individuals seeking an easy and effective skincare routine to maintain clear and balanced skin.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.

A brand that focuses on personal care products, particularly those related to hair and skin care. Known for innovative solutions to common issues like hard water, which can affect hair and skin health, they offer products such as a shower filter designed to reduce the effects of hard water by removing minerals and impurities. Their products are targeted at individuals looking to improve the condition of their hair and skin by preventing dryness and damage caused by mineral deposits.

A skincare product designed to moisturize and nourish the lips, often containing ingredients like hyaluronic acid, shea butter, and oils to repair and hydrate dry or chapped lips. It provides intensive hydration and helps to restore the natural softness and smoothness of the lips, differentiating itself by offering long-lasting moisture retention. This product is particularly beneficial for individuals with dry, chapped, or sensitive lips seeking enhanced lip care and hydration.

Tools designed to facilitate the drainage of lymphatic fluids, aiming to reduce swelling, improve circulation, and enhance skin health. These tools, such as jade rollers, gua sha stones, and massage devices, are used to stimulate the lymphatic system, promoting detoxification and relaxation. They are primarily used by individuals seeking to improve skin appearance and reduce puffiness, often appealing to those interested in holistic health and beauty routines.

A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.