Beauty Trends

Beta Hydroxy Acid (BHA) is a type of hydroxy acid commonly used in skincare products for its exfoliating and acne-treating properties. It penetrates deep into the pores to remove dead skin cells and excess oil, making it effective for treating acne and improving skin texture. BHA is particularly beneficial for individuals with oily or acne-prone skin seeking to achieve a clearer and smoother complexion.

Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into meaningful rituals through its diverse product line. Boy Smells primarily targets individuals who appreciate high-quality, distinctive fragrances and seek to enhance their personal and home environments with luxurious scents.

A moisturizing product designed to hydrate the nail bed and surrounding skin. It typically contains natural vegetable oils like avocado, coconut, and almond oil, along with Vitamin E, which helps to soften the skin and repair damage. Cuticle oil is primarily used by individuals looking to maintain healthy nails and cuticles, often those who frequently engage in nail care routines.

Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.

Topical anesthetic medication applied to the skin to reduce pain or discomfort. It works by blocking nerve signals, making it useful for medical and cosmetic procedures like minor surgeries, tattooing, and laser treatments. Numbing cream is beneficial for individuals undergoing procedures that may cause pain or discomfort, providing temporary relief and ease during the process.

Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.

Thin, flexible pieces of plastic coated with a peroxide-based gel used to remove stains and discoloration from teeth. The peroxide acts as a bleaching agent, helping to restore the natural white color of teeth, with varying concentrations affecting effectiveness and treatment duration. These strips are primarily targeted at individuals seeking a convenient and non-invasive method to achieve a brighter smile at home.

This is a product created by dehydrating yogurt, resulting in a powder or solid form that retains the tangy flavor and nutritional benefits of traditional yogurt. It is often used in snacks, sauces, and dressings, and can be reconstituted with water to restore its original texture. Dried yogurt is particularly appealing to individuals seeking convenient, shelf-stable dairy options or those looking to incorporate yogurt into various culinary applications without refrigeration.

Topical anesthetics used to temporarily relieve pain or discomfort in specific areas of the body. They work by blocking nerve signals in the area where they are applied, reducing the sensation of pain, and are commonly used for minor medical procedures, tattooing, piercing, and minor skin irritations or injuries. Numbing sprays are particularly beneficial for individuals undergoing minor procedures or experiencing temporary pain and discomfort.

Oregano oil is a concentrated herbal extract derived from the leaves and flowers of the oregano plant, known for its antimicrobial and antioxidant properties. It contains active compounds like carvacrol and thymol, which are believed to support immune function, combat infections, and promote respiratory and digestive health. Oregano oil is primarily used by individuals seeking natural remedies for immune support, mild infections, or gastrointestinal issues.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

Dehydrated yogurt retains its flavor and nutritional benefits, offering a convenient and longer shelf life for various culinary applications. It is often used as a snack, in baking, or as a topping, providing a tangy taste and creamy texture without the need for refrigeration. This product is ideal for health-conscious consumers and those seeking convenient, portable dairy options.

​Saltair is a body and hair care brand that integrates advanced skincare ingredients with nourishing oils and exotic botanicals to create effective and sensorial products. Emphasizing inclusivity, sustainability, and transparency, Saltair offers a range of products, including body washes, lotions, deodorants, and hair care items, all formulated to cater to diverse skin and hair types while being vegan, cruelty-free, and paraben-free. The brand primarily targets individuals seeking high-quality, eco-conscious personal care products that promote self-care and well-being.

Company that develops and manufactures high-quality, innovative hair brushes, shears, apparel, combs, curlers, hair clips, hair dryers, and other salon tools. Olivia Garden differentiates itself by focusing on ergonomic design and advanced materials to enhance the performance and comfort of its products, catering to professional stylists and consumers alike. The target demographic includes professional hairstylists and individuals seeking premium hair care tools for personal use.

Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.

Marketplace specializing in formal dresses for events such as proms, weddings, quinceañeras, and other special occasions. Founded in 2019, it offers a selection of over 100,000 dresses and allows individuals to sell their old dresses, differentiating itself with a wide variety of options and a user-friendly platform. Queenly primarily targets individuals looking for formal attire for special events, including teenagers, brides, and party-goers.

Artificial enhancements placed over fingernails to add length and improve appearance, made from materials like acrylic, gel, and silk. Each type offers unique application processes and maintenance requirements, with acrylics providing a hard protective layer, gels cured under UV light, and silk wraps strengthening the nail. These extensions are popular for their aesthetic appeal and versatility in nail art, appealing to individuals seeking enhanced nail aesthetics.

Men's grooming company founded in 2016 that specializes in beard care products. The company offers a range of items including beard oils, balms, and washes, all made in the USA with natural ingredients, and differentiates itself by fostering a sense of community and brotherhood among its customers. Live Bearded primarily targets men with beards who are looking for high-quality, natural grooming products.

Liquid paraffin, also known as mineral oil, is a clear, colorless, odorless, and tasteless oil derived from petroleum. It is utilized in various applications, including as a laxative in medicine, a moisturizer in cosmetics, and a lubricant in mechanical and industrial processes, offering versatility and effectiveness in each use case. This product is beneficial for individuals seeking medical relief from constipation, those needing skin hydration, and industries requiring reliable lubrication solutions.

Skincare tools featuring a handle and a roller covered in tiny needles. They are used in a process called microneedling, which involves rolling the device over the skin to create tiny punctures that stimulate the skin's natural healing processes, including collagen and elastin production. Derma rollers are primarily targeted at individuals looking to improve the appearance of scars, fine lines, wrinkles, and overall skin texture.

Company that manufactures and distributes personal care products, especially perfumes and cosmetics. It operates under license agreements with brand owners and is involved in marketing, bottle design, and packaging services, differentiating itself through its comprehensive approach to product development and branding. Interparfums serves a global customer base, including consumers seeking high-quality, branded personal care products.

Chrome eyeshadow is a highly pigmented cosmetic product that provides a reflective, metallic finish to the eyelids, creating a bold, eye-catching look. Its unique formula often includes light-reflecting particles that deliver a multidimensional, shiny effect, mimicking the appearance of chrome or metal. This eyeshadow is particularly popular among individuals seeking dramatic, high-impact makeup looks for special occasions or fashion-forward styles.

A facility that combines the relaxing environment of a traditional spa with medical treatments typically performed under the supervision of a licensed physician. Services often include botox and filler injections, body cavitation and contouring, laser-assisted skin treatments, and medical-grade facial treatments, offering more advanced aesthetic improvements than regular day spas. Med spas primarily cater to individuals seeking non-surgical cosmetic enhancements and advanced skincare treatments.

Curls can refer to a type of hairstyle where hair is styled into ringlets or waves, achieved using curling irons, rollers, or specific hair products. In fitness, curls typically refer to bicep curls, an exercise targeting the bicep muscles by lifting weights through elbow bending. Additionally, CURL (Client URL) is a command-line tool for transferring data with URLs, supporting various protocols like HTTP and FTP.

Edible seaweed commonly used in East Asian cuisine, particularly in Japanese cooking. Kombu is a key ingredient in making dashi, a fundamental soup stock, and is valued for its rich umami flavor and nutritional content, including iodine, calcium, and vitamins. It is primarily utilized by chefs and home cooks who seek to enhance the flavor and nutritional profile of their dishes.

Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.

Skincare brand founded by Dorion Renaud, offering a range of products designed to address various skin concerns. Buttah Skin is known for its oil-free hyaluronic gel cream, which provides deep hydration and helps improve skin texture and appearance. The brand primarily targets individuals seeking effective skincare solutions, particularly those with melanin-rich skin tones.

The ALIVER project, funded by the European Union's Horizon 2020 research and innovation programme, focuses on developing the Dialive™ device. This device aims to treat liver failure by reversing the accumulation of protein-bound toxins and reducing susceptibility to infections, providing an alternative to liver transplantation. The primary beneficiaries of this project are patients suffering from liver failure who require innovative treatment options beyond traditional transplantation.

Facial patches designed to reduce the appearance of wrinkles and fine lines, offering a non-invasive alternative to cosmetic procedures. These patches work by physically holding the skin in place, which can help smooth out wrinkles over time. They are popular among individuals seeking a natural method to maintain a youthful appearance.

Hair crimping is a hairstyling technique that creates small, tight waves or crimps in the hair using a crimping iron. This method was particularly popular in the 1980s and is used to add volume and texture to the hair, making it stand out with a unique, wavy pattern. Hair crimping is often favored by individuals looking to achieve a bold, textured look for special occasions or fashion statements.