Beauty Trends

Cosmetic product designed to be more sustainable and environmentally friendly by allowing consumers to reuse the lipstick case and purchase refills. This approach reduces waste and can lead to cost savings over time, while still providing rich color, moisture, and additional benefits like lip plumping and line blurring. Refillable lipstick is particularly appealing to environmentally conscious consumers and those looking to reduce their cosmetic waste footprint.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

A skin tint is a lightweight, sheer coverage makeup product that combines the properties of a foundation and a moisturizer. It provides a subtle, natural-looking coverage that evens out the skin tone while often including hydrating and protective ingredients like hyaluronic acid, SPF, and antioxidants. Skin tints are ideal for individuals seeking a minimal, dewy finish with a 'no-makeup' makeup look, making them especially popular among those with dry to normal skin who prefer a more natural appearance

Cosmetic procedure involving the injection of dermal fillers into the chin to enhance its shape and appearance. This minimally invasive treatment aims to improve facial symmetry and create a more defined jawline, often utilizing hyaluronic acid-based fillers. It is primarily sought by individuals looking to enhance their facial profile and achieve a more balanced appearance.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

Minimally invasive cosmetic procedure that uses fine needles to create tiny puncture wounds in the skin, stimulating collagen and elastin production. This process helps improve the appearance of scars, fine lines, wrinkles, and overall skin texture, and can be performed with a dermaroller or dermapen. Microneedling is primarily targeted at individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging or scarring.

Serum BB cream is a hybrid cosmetic product that combines the skincare benefits of a serum with the coverage and complexion-evening properties of a BB (beauty balm) cream. It often includes active ingredients such as hyaluronic acid, antioxidants, or peptides to hydrate and treat the skin while providing light to medium coverage for a natural finish. This product is primarily aimed at individuals seeking multifunctional beauty solutions that streamline skincare and makeup routines, particularly those with normal to dry or mature skin.

Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.

Blue light skincare involves using blue light therapy to treat skin conditions such as acne and inflammation. This non-invasive, pain-free procedure targets bacteria and other issues on or just under the skin, providing a therapeutic effect. It is particularly beneficial for individuals with acne-prone skin or those seeking a non-invasive treatment for skin inflammation.

A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

Skincare product designed to provide intense hydration and nourishment to the deepest layers of the skin. Typically contains a highly concentrated formula with active ingredients such as vitamin C, which helps rejuvenate the skin and make it healthier. Primarily targeted at men looking to improve skin texture, reduce signs of aging, and enhance overall skin health.

Skincare brand developed by Dr. Sam Ellis, focusing on dermatologist-developed products to address various skin conditions. The brand differentiates itself by offering clinically-backed formulations designed to improve skin health and appearance. Prequel skincare primarily targets individuals seeking professional-grade skincare solutions for specific dermatological concerns.

Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

Skincare ingredient used in products aimed at reducing wrinkles and improving skin tone. Bio retinol is often found in serums and creams and is marketed as a natural alternative to traditional retinol, providing similar anti-aging benefits without the associated irritation. It is particularly beneficial for individuals seeking natural skincare solutions to address signs of aging and improve overall skin health.

Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.

A kojic acid mask is a skincare treatment formulated with kojic acid, an ingredient known for its skin-brightening and hyperpigmentation-reducing properties. It works by inhibiting melanin production, helping to fade dark spots, acne scars, and uneven skin tone while promoting a more radiant complexion. Kojic acid masks are primarily used by individuals looking to address hyperpigmentation, dull skin, or discoloration as part of their skincare routine.

Blurring skin tint is a lightweight makeup product that provides sheer coverage while smoothing the appearance of imperfections and uneven skin tone. It is formulated with light-diffusing particles to create a soft-focus effect that minimizes the visibility of pores, fine lines, and blemishes. Blurring skin tints are ideal for individuals seeking a natural, "no-makeup" look with a subtle, radiant finish.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

A twist-up balm that serves as both a hydrating serum and a makeup primer. It provides moisture and smooths the skin, making it easier to apply makeup and ensuring a longer-lasting finish. This product is ideal for individuals looking for a convenient, dual-purpose skincare and makeup solution.

Company that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct innovation, transforming tulip waste into valuable goods. The company primarily targets environmentally conscious consumers and those interested in sustainable beauty and skincare products.

Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.

Lip treatment oil is a skincare product formulated to hydrate, nourish, and protect the lips using a blend of natural oils and beneficial ingredients. It often combines moisturizing agents like jojoba oil, argan oil, or vitamin E with antioxidants and emollients to soothe dryness, repair damage, and enhance lip softness. Lip treatment oil is primarily aimed at individuals seeking a luxurious, long-lasting solution for dry or chapped lips, often appealing to those who prefer a natural, glossy finish with added skincare benefits.

A plant-based ingredient commonly used in skincare products for its soothing and healing properties. It is valued for its ability to reduce inflammation, promote skin repair, and improve skin elasticity, making it a popular choice in formulations targeting sensitive or damaged skin. Centella skincare products are primarily aimed at individuals seeking to enhance skin hydration and repair, particularly those with sensitive or irritated skin conditions.

This fragrance is characterized by a matcha tea accord blended with creamy fig, soft vetiver, and textural cedar woods, enhanced by a touch of bitter orange. It is designed to be an introverted and deep scent, offering an intimate experience as a skin scent for those near the wearer. The perfume appeals to individuals seeking a unique, personal fragrance that combines earthy and creamy notes with a subtle citrus uplift.

A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.

This skincare product is formulated with Centella Asiatica extract, known for its soothing and healing properties, making it ideal for sensitive skin. It often includes ingredients like PHA and Hyaluronic Acid, which help unify skin tone, provide anti-wrinkle effects, gently exfoliate, and improve skin texture. The toner is particularly beneficial for individuals with sensitive or irritated skin seeking a calming and restorative skincare solution.

Ginseng eye cream is a skincare product formulated to nourish and rejuvenate the delicate skin around the eyes using various types of ginseng, such as red ginseng, panax ginseng, and wood-cultivated ginseng. It is known for its ability to tighten the skin, improve texture, boost radiance, and strengthen the skin, making it effective in addressing signs of aging and fatigue in the eye area. This product is particularly beneficial for individuals seeking to reduce the appearance of fine lines, wrinkles, and dark circles around the eyes.

A high-speed hair dryer is an advanced hair drying tool that uses powerful motors, often with digital or brushless technology, to produce rapid airflow for faster drying times. These dryers typically incorporate features such as heat control sensors to prevent damage, ionization to reduce frizz, and ergonomic designs for user comfort. High-speed hair dryers are popular among hairstylists, beauty professionals, and individuals seeking efficient, salon-quality results at home.

The process of restoring the integrity and function of the skin's outermost layer, known as the stratum corneum. This involves using moisturizers with ingredients like ceramides, avoiding irritants, gentle cleansing, and maintaining hydration to prevent issues such as dryness, irritation, and increased sensitivity. Skin barrier repair is particularly beneficial for individuals with compromised skin barriers due to environmental factors, harsh skincare products, or underlying skin conditions.