Beauty Trends

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

Skincare product formulated with Centella asiatica extract, renowned for its calming and healing properties. It is designed to soothe redness, reduce irritation, and repair skin damage caused by acne, scars, and environmental stress, with some formulations like SKIN1004 using 100% Centella asiatica extract from Madagascar. This product is particularly beneficial for individuals with sensitive or irritated skin seeking to strengthen their skin barrier and improve overall skin health.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

Skincare products that merge the concentrated benefits of ampoules with the moisturizing properties of eye creams. These creams are known for their skin-smoothing properties and effectively address issues such as fine lines and texture around the delicate eye area. They are primarily targeted at individuals seeking to improve the appearance and health of the skin around their eyes, particularly those concerned with aging signs.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.

Specialized detergent formulated for cleaning wool and cashmere garments, ensuring the preservation of their quality and softness. This product is distinguished by its gentle formula that effectively cleans delicate fabrics without causing damage, often offered by brands like The Laundress. It is primarily targeted at individuals who own and care for high-quality wool and cashmere clothing, seeking to maintain their garments' longevity and texture.

Hair texture powder is a styling product designed to add volume, grip, and a matte finish to hair by absorbing excess oil and creating lift at the roots. It typically contains fine particles that increase friction between hair strands, making it easier to style and maintain hold without weighing the hair down. Hair texture powder is popular among individuals looking to enhance hair volume, achieve effortless, tousled styles, or extend the time between washes.

Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.

Brazilian direct-to-consumer beauty brand that focuses on developing high-quality, safe, and fairly priced cosmetic products. The brand differentiates itself by emphasizing transparency in its ingredient sourcing and formulation processes, aiming to provide effective skincare solutions without harmful chemicals. Sallve primarily targets consumers who are looking for affordable, safe, and effective beauty products, particularly those who value transparency and ethical practices in the beauty industry.

A hairstyle featuring super-short bangs that typically reach an inch or two down the forehead. This bold and distinctive look sets itself apart from traditional bangs by offering a dramatic and edgy appearance, often requiring regular maintenance to keep the desired length. Micro bangs are particularly popular among individuals seeking a unique and fashion-forward hairstyle that makes a strong statement.

Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects Lady Gaga's unique and bold style, differentiating itself with innovative formulations and vibrant colors. The brand primarily targets makeup enthusiasts and individuals seeking high-performance, inclusive beauty products.

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.

Niche fragrance brand inspired by Japanese culture and poetry, particularly haiku. Floraïku offers a range of perfumes that are poetic and evocative, with each fragrance accompanied by a haiku poem, and features elegant, minimalist packaging reflecting its Japanese influences. The brand primarily appeals to fragrance enthusiasts and individuals who appreciate unique, culturally inspired scents.

Traditional skincare product used for centuries in South Asia, particularly in India, made from natural ingredients like turmeric, saffron, sandalwood, and chickpea flour. Ubtan cream provides deep hydration, skin brightening, anti-aging benefits, acne treatment, and exfoliation, making it a versatile and beneficial product for various skin types. It is primarily targeted at individuals seeking natural and holistic skincare solutions, including those preparing for special occasions like weddings.

Orthodontic devices made from transparent plastic, used as an alternative to traditional metal braces to adjust teeth. They work by applying gentle pressure to move teeth into the desired position over time, with patients receiving a series of aligners, offering advantages such as aesthetics, removability, and comfort. Clear aligners are particularly beneficial for individuals seeking a discreet and comfortable orthodontic treatment option, though they require discipline in wearing them and may not be suitable for complex cases.

A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.

Lash growth oil is a cosmetic product formulated to promote the growth and thickness of eyelashes by nourishing the hair follicles with essential oils and nutrients. This oil typically contains ingredients like castor oil, vitamin E, and other natural extracts known for their ability to strengthen and condition lashes, leading to fuller and healthier-looking eyelashes over time. It is primarily used by individuals seeking to enhance their natural lashes without the use of extensions or synthetic products.

Skincare products designed to remove dead skin cells, unclog pores, and improve skin texture. They often contain chemical exfoliants like glycolic acid, salicylic acid, or lactic acid, and sometimes physical exfoliants with textured surfaces, providing a dual-action exfoliation process. These pads are particularly beneficial for individuals looking to enhance their skin's appearance and health by achieving a smoother, more radiant complexion.

Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.

This cosmetic procedure integrates microneedling with exosomes to enhance skin rejuvenation and diminish fine lines. Exosomes, which are tiny vesicles, facilitate cell communication and support healing and regeneration, setting this treatment apart by potentially accelerating recovery and improving results. The target demographic includes individuals seeking advanced anti-aging solutions and improved skin texture through innovative cosmetic treatments.

This beauty product offers a long-lasting lip color by staining the lips, providing an alternative to traditional lip liners. It is distinguished by its peel-off application method, which has gained popularity for its durability, lasting up to two days, and affordability, typically priced around $12. The product primarily appeals to individuals seeking a low-maintenance, long-lasting lip color solution, often popularized through social media platforms like TikTok.

Founded in 2007 by Imran Fazlani, this brand is known for its unique and crafted fragrances designed to inspire experiences through quality and design. The company offers a wide range of scents and continuously explores new collections, setting itself apart with its commitment to innovation and high-quality ingredients. Afnan Perfumes primarily targets fragrance enthusiasts and individuals seeking distinctive, high-quality perfumes.

Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.

Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews and a 60-day return policy. This product is targeted at individuals who experience excessive sweating and are seeking a reliable solution to manage it.

Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.