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Beauty

Discover Trending Beauty Topics And Products

Skincare product formulated to alleviate itching and discomfort from minor skin irritations, rashes, and post-procedure treatments. It typically includes soothing ingredients such as aloe vera, chamomile, or oatmeal to help reduce redness and inflammation, offering temporary relief. Calming cream is primarily targeted at individuals with sensitive skin or those experiencing temporary skin irritations seeking soothing and calming effects.

Perfume mist is a lightly fragranced spray designed to provide a refreshing scent with a softer intensity compared to traditional perfumes. It distinguishes itself by offering a more subtle, versatile fragrance option that can be applied generously throughout the day without being overpowering. Perfume mists are primarily targeted at individuals seeking an affordable, everyday scent solution for casual wear and quick refreshment.

A shampoo bar is a concentrated soap bar designed for hair cleansing, activated by adding water and rubbing it on the hair to create a lather. It serves as an alternative to liquid shampoos, offering environmental benefits through reduced packaging and often featuring more natural ingredients. Shampoo bars are particularly appealing to eco-conscious consumers and those seeking sustainable personal care products.

Pumpkin seed oil

Culinary oil extracted from the seeds of pumpkins, known for its rich, nutty flavor and deep green color. It is rich in essential fatty acids, antioxidants, vitamins, and minerals, contributing to various health benefits such as supporting prostate health, improving heart health, and promoting healthy skin and hair. This oil is particularly popular in Central European countries and is often used as a finishing oil in salads, soups, and roasted vegetables.

A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.

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Glow blush is a cosmetic product designed to add a radiant, glowing finish to the cheeks, enhancing the complexion with a natural-looking flush. It is available in various formats, such as powder and stick, and comes in different price points to cater to diverse preferences and budgets. Glow blush is primarily targeted at individuals seeking to achieve a luminous and healthy-looking skin appearance.

A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.

Makeup product with a creamy texture used to add warmth and dimension to the face, providing a natural, sun-kissed glow. It blends seamlessly into the skin and is ideal for achieving a dewy, radiant look, differentiating itself from powder bronzers by offering a more natural finish. Cream bronzer is popular among individuals seeking a subtle, luminous complexion, particularly those with dry or mature skin who benefit from its hydrating properties.

Cosmetic products designed to apply color to the lips, combining the benefits of both lipstick and lip liner. Lip crayons are known for their ease of application, variety of finishes and colors, and often include moisturizing ingredients to enhance lip health. They are particularly popular among individuals seeking a convenient and versatile lip color solution that provides both definition and hydration.

Skincare brand known for its products formulated without common irritants, making them suitable for sensitive skin. Vanicream offers a range of moisturizing creams, lotions, and facial moisturizers, often featuring beneficial ingredients like ceramides and hyaluronic acid, which differentiate it from competitors. The brand primarily targets individuals with sensitive skin or those seeking gentle, non-irritating skincare solutions.

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Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.

Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.

Curling cream is a hair styling product formulated to define, shape, and enhance natural curls while providing moisture and frizz control. It typically contains hydrating ingredients and light hold agents that help curls retain their shape without stiffness, making hair more manageable and bouncy. Curling cream is primarily targeted at individuals with wavy, curly, or coily hair seeking to enhance curl definition and maintain healthy, moisturized hair.

Indian multi-brand beauty retailer founded in 2011 and headquartered in Mumbai, Maharashtra. The company offers a wide range of cosmetic and wellness products, including cosmetics, fragrances, skin care, and hair care items, primarily through its online store, distinguishing itself with competitive pricing and a diverse product selection. Purplle primarily targets beauty and wellness enthusiasts looking for a variety of products at affordable prices.

Detangling spray

Hair care product designed to minimize knots and tangles, facilitating easier combing or brushing. Detangling spray often includes conditioning agents and may provide additional benefits such as heat protection or frizz control, distinguishing it from other hair care products. It is particularly beneficial for individuals with long, curly, or easily tangled hair, aiming to simplify their hair care routine.

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Skincare products designed to be applied before bed and left on the skin overnight. They are typically more hydrating and nourishing than regular masks, as they have several hours to work on the skin. These masks can target various skin concerns, such as dryness, dullness, or aging, and often contain ingredients like hyaluronic acid, glycerin, or antioxidants to provide intensive treatment while you sleep.

Naturally occurring compound utilized in skincare for its hydrating, protective, and anti-inflammatory benefits. It aids in preventing water loss, enhancing the skin's microbiome, and improving skin texture by making it smoother and softer. Ectoin is particularly beneficial for individuals seeking to maintain skin hydration and protect against environmental stressors.

Lip tint gloss is a cosmetic product that combines the lasting color of a lip tint with the shine and hydration of a gloss. It distinguishes itself by providing a lightweight formula that delivers both pigment and a glossy finish, often enriched with moisturizing ingredients for comfort. Lip tint gloss is primarily targeted at individuals seeking versatile lip products that offer color, shine, and nourishment in one application.

Teeth Whitening Powder

Teeth whitening powder is an oral care product designed to remove surface stains and brighten teeth, typically made from natural or abrasive ingredients like activated charcoal or baking soda. The powder works by gently scrubbing away discoloration on the enamel, often without the need for harsh chemicals found in traditional whitening treatments. It is aimed at individuals seeking a natural or less chemical-intensive method of teeth whitening, especially those looking for eco-friendly and non-toxic oral care alternatives.

Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.

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Brightening Serum

Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.

Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into meaningful rituals through its diverse product line. Boy Smells primarily targets individuals who appreciate high-quality, distinctive fragrances and seek to enhance their personal and home environments with luxurious scents.

Sunscreen lip balm

A lip care product designed to protect the lips from harmful UV rays while providing moisturizing benefits. Sunscreen lip balms come in various SPF levels and formulations, including water resistance and natural ingredients, to cater to different needs and preferences. These products are particularly beneficial for individuals who spend extended periods outdoors and seek to prevent sun damage and maintain lip hydration.

A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.

Acne foaming wash

A skincare product designed to treat mild to moderate acne by reducing acne-causing bacteria and promoting skin peeling. Acne foaming wash often contains active ingredients like benzoyl peroxide, which helps to dry out and exfoliate the skin, making it effective in managing acne and sometimes rosacea. This product is primarily targeted at individuals with acne-prone skin seeking an effective over-the-counter treatment to improve their skin condition.

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Hair removal product that uses a crystal surface to exfoliate and remove hair from the skin. This type of product, such as the Bleame hair eraser, is often highlighted for its effectiveness and ease of use, differentiating itself from traditional hair removal methods like shaving or waxing. It is primarily targeted at individuals seeking a painless and convenient hair removal solution.

Eyeshadow Stick

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

A type of personal care product commonly used for cleansing purposes, often found in skincare and haircare products. These gels are designed to create a lather or foam when mixed with water, which helps to remove dirt, oil, and impurities from the skin or hair. They are popular in facial cleansers, body washes, and shampoos, appealing to individuals seeking effective cleansing solutions.

Hairpieces designed to cover thinning or balding areas on the top of the head. They provide a solution for individuals experiencing hair loss due to conditions such as alopecia, chemotherapy, or natural thinning with age, and come in various sizes, colors, and styles to blend seamlessly with natural hair. Hair toppers are particularly beneficial for those seeking a non-surgical option to enhance hair volume and appearance.

Deodorant stone

A natural personal care product that works by creating a salt layer on the skin to prevent bacteria from forming, thereby eliminating odor. It is an alternative to conventional deodorants, free from chemical fragrances, aluminum, and other additives, making it a more natural option for odor control. The deodorant stone is particularly suitable for individuals seeking a chemical-free and eco-friendly solution for personal hygiene.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Calming Cream, the top trending startup, with a search volume of 8.1K and an impressive +610% growth rate. Other notable rising trends include Perfume mist (9.9K, +914%) and Shampoo bar, which has seen a +379% increase in interest.

Beauty Industry Overview

There are over 109,872 trends in the Beauty category. With top trends seeing an average +399.50% growth rate and ranging between 1.3K – 201K searches per month.

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