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Fashion

Discover Trending Fashion Topics And Products

A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.

Cotopaxi is an outdoor gear and apparel company known for its commitment to sustainability and social impact. The company produces high-quality, durable products designed for adventure and outdoor activities, using recycled and responsibly sourced materials. Cotopaxi primarily targets environmentally conscious consumers and outdoor enthusiasts who value ethical practices and sustainable products.

Little Words Project

Woman-owned jewelry company that creates custom bead bracelets with messages promoting self-love and kindness. The bracelets are designed to be worn and then passed on to others, encouraging a cycle of kindness and positive connections, differentiating the brand through its focus on community and emotional well-being. The target demographic includes individuals who value meaningful, personalized jewelry and are interested in promoting positive social interactions.

Luxury jewelry brand founded by Beth Hutchens in 2015, known for its unique pieces that incorporate a lexicon of symbols from various cultures and time periods. These symbols create an inclusive language that appeals to the individuality of modern consumers and celebrates values that transcend the material value of gold. Foundrae's target demographic includes individuals seeking personalized and symbolic jewelry, often crafted in 18K gold, such as medallions, necklaces, and rings.

S&S Activewear is a company that provides a wide range of online clothing options. They offer various apparel for men and women, including shirts, pants, shorts, skirts, swimwear, gloves, accessories, and uniforms, distinguishing themselves with a comprehensive selection. The company primarily serves customers in the United States, catering to individuals and organizations seeking diverse and quality clothing options.

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Adhesive tape designed to support and lift the breasts, commonly used with clothing that has low backs, plunge necklines, or is strapless. It provides a secure hold and desired shape by being applied directly to the skin, clothes, or underwear, making it a versatile solution for various fashion needs. This product is particularly popular among individuals looking to wear revealing or form-fitting outfits while maintaining a natural and supported appearance.

Renowned Indian brand specializing in silk sarees and traditional garments, established in 1928. Nalli offers a wide range of sarees and dress materials, distinguishing itself with its high-quality silk and intricate designs, and has expanded to over 44 stores in India and abroad, including a store in Houston, Texas. The brand primarily caters to individuals seeking premium traditional Indian attire, particularly for special occasions and cultural events.

Company that provides health and fitness products focused on rehabilitation, balance training, and injury prevention. Fitter's product range includes exercise balls, balance boards, rollers, and the Pro Fitter, which are used for physical therapy and fitness training, distinguishing itself with specialized equipment for injury recovery and balance improvement. The target demographic includes physical therapists, fitness trainers, and individuals seeking rehabilitation and injury prevention solutions.

Korean television series known for their unique storytelling and high production values. These dramas often cover a wide range of genres, including romance, comedy, fantasy, and adventure, and are characterized by their engaging plots and well-developed characters. K-dramas primarily appeal to a global audience that enjoys serialized storytelling with emotional depth and cultural insights.

Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly, differentiating itself with its use of alternative data to assess creditworthiness. Tala primarily targets underserved populations in emerging markets who lack access to traditional banking services.

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Retail brand specializing in affordable fashion and accessories for men, women, and children. It differentiates itself by offering trendy and budget-friendly clothing options, often targeting a younger demographic with a focus on casual and everyday wear. The primary audience for Lefties includes cost-conscious consumers and families looking for stylish yet economical fashion choices.

Howler Brothers

Apparel and gear company based in Austin, Texas, inspired by surfing, classic surf culture, fly fishing, western wear, and various world cultures. The company differentiates itself by creating timeless and functional products that reflect a diverse range of inspirations, despite not being founded by actual brothers. Howler Brothers primarily targets individuals who appreciate outdoor activities and a blend of cultural influences in their clothing and gear.

Northern Reflections

Northern Reflections is a manufacturer and retailer specializing in women's apparel, offering a variety of garments such as jackets, slacks, tops, and warm-up outfits. The company differentiates itself by providing high-quality, comfortable clothing designed to cater to the everyday needs of women, with a focus on timeless styles and durability. Northern Reflections primarily targets women seeking versatile and stylish clothing options for casual and semi-formal occasions.

Ghanda Clothing

Australian surf and streetwear clothing label known for its quality hoodies, trackies, tees, and more. Ghanda Clothing differentiates itself by offering both online and in-store shopping options, along with free shipping on orders over $75, catering to a wide range of casual and activewear needs. The brand primarily targets young adults and teenagers who are looking for stylish and comfortable clothing that reflects a laid-back, coastal lifestyle.

Type of cultured pearl grown against the inside of a mollusk's shell, resulting in a hemispherical shape. Mabe pearls are commonly used in jewelry due to their unique shape and luster, offering a distinctive alternative to traditional round pearls. These pearls are particularly popular among jewelry designers and consumers seeking unique and elegant pearl accessories.

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Thin, plain weave, sheer fabric traditionally made from silk, now often woven with synthetic fibers like polyester or nylon. Known for its lightweight and sheer qualities, organza is popular in evening wear, bridal gowns, and other formal attire, providing a delicate and elegant appearance. This fabric is primarily targeted at fashion designers and individuals seeking luxurious and sophisticated clothing options for special occasions.

Australian brand established in 2009, known for crafting timepieces that blend timeless elegance with contemporary design. The brand's style, described as 'modern vintage' or 'neo classic,' combines elements from both the past and the present, offering unique and stylish watches. Panzera primarily targets watch enthusiasts and individuals seeking a blend of classic and contemporary aesthetics in their timepieces.

A company specializing in women's lingerie, offering a range of bras and bralettes that emphasize comfort and simplicity. Harper Wilde differentiates itself by providing well-reviewed products such as the Bliss Bralette, Base Unlined Bra, and Lounge Rib Triangle Bralette, focusing on both comfort and minimalist design. The target demographic for Harper Wilde includes women seeking comfortable, simple, and high-quality lingerie options.

Brand specializing in medical apparel, offering a range of stylish and functional scrubs and accessories for healthcare professionals. Med Couture's products are designed with features like multiple pockets, stretch fabric, and modern fits to ensure comfort and practicality, differentiating them from competitors by focusing on both style and functionality. The target demographic for Med Couture includes healthcare professionals seeking comfortable, practical, and stylish workwear.

Leading on-trend label offering a wide range of jewellery, clothing, and accessories. Known for its rapid growth, vibrant culture, and mission to provide fashionable and trendy items, it differentiates itself through its contemporary designs and customer-centric approach. My Jewellery primarily targets fashion-conscious individuals seeking stylish and affordable accessories and apparel.

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Brand specializing in stylish and comfortable golf apparel, including hats and polo shirts. The products are designed to be both fashionable and functional, offering a unique blend of style and performance for golfers. Waggle Golf primarily targets golf enthusiasts who seek high-quality, trendy, and comfortable clothing for their sport.

5

What’s Trending in Fashion

In June, several emerging trends have taken off in the Fashion space. Leading the charge is Jelly nails, the top trending startup, with a search volume of 33.1K and an impressive +246% growth rate. Other notable rising trends include cotopaxi (368K, +154%) and Little Words Project, which has seen a +543% increase in interest.

Fashion Industry Overview

There are over 50,609 trends in the Fashion category. With top trends seeing an average +95.90% growth rate and ranging between 20 – 3.35M searches per month.

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