Health Trends

The Suri toothbrush is a sustainable electric toothbrush featuring a recyclable plant-based head and two brushing modes. It includes additional accessories such as a UV LED cleaning case, mirror-mount, and charging stand, differentiating it from other electric toothbrushes by its eco-friendly design and comprehensive accessory set. This product is targeted at environmentally conscious consumers seeking a high-quality, sustainable oral care solution.

Muslin burp cloths are soft, absorbent cloths made from muslin fabric, used primarily for protecting clothing while burping infants. Known for their lightweight, breathable, and quick-drying properties, these cloths are gentle on a baby’s sensitive skin and effective at catching spit-up and drool. Muslin burp cloths are primarily targeted at parents and caregivers of newborns and infants who prioritize comfort, practicality, and hygiene in daily baby care routines.

A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.

A stainless steel gua sha is a skincare tool made from stainless steel, designed for the traditional Chinese practice of gua sha, which involves scraping the skin to promote blood circulation, reduce inflammation, and relieve muscle tension. Unlike the more common stone versions, stainless steel gua sha tools are known for their durability, resistance to breakage, and ability to retain both heat and cold for enhanced therapeutic effects. This tool is favored by individuals looking for a long-lasting, hygienic, and effective way to incorporate gua sha into their beauty or wellness routines.

Exercise that is useful for strengthening the hip adductors and the outer thighs. It helps reduce soreness and is beneficial for lateral-style movements, playing a role in protecting various joints in the leg and preventing injuries. The Copenhagen plank is particularly beneficial for athletes and individuals looking to enhance their lower body strength and stability.

Company founded in 2016, headquartered in California, specializing in manufacturing and selling mattresses and bedding online. The company offers a range of products including memory foam and hybrid mattresses, adjustable bed frames, pillows, and sheets, and is known for its generous 365-day return policy and positive customer reviews. Nectar Sleep primarily targets consumers looking for competitively priced, high-quality bedding solutions.

A skincare product that utilizes Polydeoxyribonucleotide (PDRN) to promote skin healing, enhance collagen production, and improve skin elasticity. PDRN cream is distinguished by its regenerative properties, which aid in repairing damaged skin and providing anti-aging benefits. It is primarily targeted at individuals seeking to rejuvenate their skin, reduce signs of aging, and improve overall skin health.

Skincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural properties, developed after 40 years of research on sensitive skin, differentiating it from competitors by its extensive research and specialized formulations. Illiyoon primarily targets individuals with sensitive skin who are seeking gentle yet effective skincare solutions.

Everyday Dose is a wellness brand that offers a product called 'The Mushroom Latte,' which is a coffee extract formulated with ingredients such as grass-fed collagen, Lion's Mane, Chaga, and L-Theanine. This product aims to enhance focus, energy, digestion, and immunity, differentiating itself from traditional coffee by incorporating functional mushrooms and other health-boosting components. The target demographic includes health-conscious individuals seeking a nutritious alternative to regular coffee that supports overall well-being.

Brazilian direct-to-consumer beauty brand that focuses on developing high-quality, safe, and fairly priced cosmetic products. The brand differentiates itself by emphasizing transparency in its ingredient sourcing and formulation processes, aiming to provide effective skincare solutions without harmful chemicals. Sallve primarily targets consumers who are looking for affordable, safe, and effective beauty products, particularly those who value transparency and ethical practices in the beauty industry.

Company specializing in products designed for mothers, including wearable breast pumps, nursing bras, and other mom care items. Momcozy differentiates itself by offering innovative and comfortable solutions that support mothers from pregnancy through early motherhood, endorsed by 3 million mothers across more than 40 countries. The primary target demographic is expectant and new mothers seeking reliable and convenient maternity and nursing products.

A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.

A device designed to combine the aesthetic appeal of a fireplace with the practical benefits of a diffuser or humidifier, enhancing the ambiance of a room while dispersing essential oils or adding moisture to the air. This product differentiates itself by offering a dual function that not only provides a visual focal point but also contributes to air quality and aroma, making it a versatile addition to home decor. The fireplace diffuser is particularly appealing to individuals seeking to create a cozy and inviting atmosphere in their living spaces while enjoying the benefits of aromatherapy or improved humidity levels.

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.

End-to-end insurance platform that connects members to payers and providers, aiming to transform the health insurance business. CarePay differentiates itself by lowering costs and providing high-quality, real-time insights, enhancing the efficiency and transparency of health insurance transactions. The platform primarily targets health insurance companies, healthcare providers, and insured members seeking a more streamlined and cost-effective insurance experience.

Software company based in Berkeley, California, specializing in helping businesses set up Individual Health Reimbursement Arrangements (ICHRA). The company offers innovative health insurance plans and uses AI-driven solutions to provide cost-effective options for employers, differentiating itself through its advanced technology and tailored health benefits. Venteur primarily targets employers seeking flexible and affordable health insurance solutions for their employees.

Patented, genetically engineered probiotic designed to help mitigate the effects of alcohol consumption. It works by breaking down acetaldehyde, a byproduct of alcohol that is primarily responsible for hangover symptoms, acting similarly to the liver in processing this compound. ZBiotics is targeted at individuals who consume alcohol and are looking for a way to reduce hangover symptoms and feel better the day after drinking.

Skincare products containing Polydeoxyribonucleotide, known for its regenerative properties, used for skin healing and rejuvenation. These ampoules are formulated to promote skin repair and improve overall skin texture, often distinguishing themselves by their ability to enhance cellular regeneration and hydration. They are primarily targeted at individuals seeking anti-aging solutions and improved skin health, including those with damaged or sensitive skin.

Edible candies infused with tetrahydrocannabinol (THC), the psychoactive component of cannabis. These gummies come in various dosages and flavors, offering a discreet and convenient way to consume THC, with effects that can take up to 2 hours to set in and last for several hours. THC gummies are primarily targeted at adults seeking the psychoactive effects of cannabis in an edible form, but their legality varies by location.

Cornbread Hemp is a company that specializes in hemp-derived CBD products, offering full-spectrum, flower-only, and USDA organic options. The company emphasizes the natural medicinal benefits of cannabis, aiming to make it accessible to everyone, and is known for the quality and effectiveness of its products, such as CBD oils with a floral and earthy taste. Cornbread Hemp primarily targets individuals seeking natural and organic CBD solutions for wellness and medicinal purposes.

Smart baby monitoring system that includes the Dream Sock and Owlet Cam. The Dream Sock monitors live health readings such as heart rate and oxygen levels, while the Owlet Cam streams HD video with night vision and offers sound and motion notifications, providing comprehensive health and sleep tracking for infants. This system is primarily targeted at parents who want to closely monitor their baby's health and sleep patterns for added peace of mind.

Emgality is a prescription medication used for the treatment of episodic cluster headaches in adults. It works by targeting and inhibiting the activity of calcitonin gene-related peptide (CGRP), which is involved in the pathophysiology of migraine and cluster headaches, thereby reducing the frequency and severity of headache episodes. Emgality is primarily intended for adults suffering from episodic cluster headaches who require effective management of their condition.

A biotechnology company focused on developing a point-of-care instrument platform for diagnosing acute infections and sepsis. Inflammatix leverages the immune system to provide advanced immune response diagnostics, differentiating itself by offering rapid and accurate diagnostic solutions. The primary beneficiaries of Inflammatix's technology are healthcare providers and patients requiring swift and precise infection diagnosis.

Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.

THC wine is a type of nonalcoholic wine that has been dealcoholized and then infused with cannabis. The process involves removing the alcohol from regular wine, adding flavor and texture additives, and combining it with cannabis to provide the effects typically associated with marijuana rather than alcohol. This product is primarily targeted at individuals who seek the psychoactive effects of THC (tetrahydrocannabinol) without the intoxicating effects of alcohol.

A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.

Healthcare company founded in 2017 by brothers Todd and Ed Park, focusing on improving the health and well-being of older Americans. It partners with local doctors and hospitals to provide reliable access to trusted healthcare providers, primarily offering Medicare Advantage plans. The target demographic is older Americans seeking personalized care and support through enhanced healthcare experiences.

This cosmetic procedure integrates microneedling with exosomes to enhance skin rejuvenation and diminish fine lines. Exosomes, which are tiny vesicles, facilitate cell communication and support healing and regeneration, setting this treatment apart by potentially accelerating recovery and improving results. The target demographic includes individuals seeking advanced anti-aging solutions and improved skin texture through innovative cosmetic treatments.

Loop earplugs are designed to protect ears from harmful noise levels while still allowing important sounds to be heard. They offer different models tailored for specific needs, such as Loop Quiet for maximum noise reduction, Loop Experience for maintaining sound quality in loud environments, and Loop Engage for reducing background noise in social situations. These earplugs are comfortable, reusable, and come in various sizes to ensure a perfect fit, making them suitable for individuals seeking effective and stylish hearing protection.

Hair care products designed to repair dry or damaged hair using advanced biomimetic technology. The K18 Biomimetic Hairscience Molecular Repair Leave-In Hair Mask is particularly noted for its ability to restore hair health by reconnecting broken keratin chains, offering a unique solution compared to traditional hair treatments. These products are targeted at individuals with dry, damaged, or chemically treated hair seeking effective and scientifically-backed repair solutions.