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Health & Wellness

Discover Trending Health Topics And Products

Natural substances, typically herbs or roots, believed to help the body adapt to stress and exert a normalizing effect upon bodily processes. Adaptogens are thought to work by interacting with the hypothalamic-pituitary-adrenal (HPA) axis and the sympathoadrenal system, which are involved in the body's response to stress, and are used to balance hormones, improve energy levels, and enhance mental clarity. They are primarily used by individuals seeking to manage stress, improve overall well-being, and support mental and physical health.

Naturally occurring compound utilized in skincare for its hydrating, protective, and anti-inflammatory benefits. It aids in preventing water loss, enhancing the skin's microbiome, and improving skin texture by making it smoother and softer. Ectoin is particularly beneficial for individuals seeking to maintain skin hydration and protect against environmental stressors.

Everything Shower

An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.

Herbal tea made from the dried flower buds of the clove tree (Syzygium aromaticum), known for its strong aroma and medicinal properties. Clove tea offers various health benefits, including antioxidant properties, digestive aid, anti-inflammatory effects, immune support, and oral health maintenance. It is particularly beneficial for individuals seeking natural remedies for digestive issues, inflammation, and immune system support.

A yogurt bowl is a popular breakfast or snack option that typically consists of yogurt as the base, topped with a variety of ingredients such as fruits, nuts, seeds, granola, honey, or other sweeteners. It's a versatile dish that can be customized to suit individual tastes and dietary preferences, offering a balance of flavors and textures. Yogurt bowls are appreciated for their nutritional benefits, as they can be rich in protein, probiotics, vitamins, and minerals, depending on the ingredients used.

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Healthcare company providing specialized, personalized healthcare services. They offer a range of affordable and effective products, including birth control, acne treatment, and at-home tests, which can be delivered to your door, differentiating themselves by offering these products without a prescription to complement prescription treatments. NURX primarily targets individuals seeking convenient and affordable healthcare solutions, often free with insurance or available at affordable out-of-pocket prices.

A species of water lily found in southern and eastern Asia, known for its edible seeds. These seeds are commonly dried and consumed in various forms, offering nutritional benefits such as being a good source of protein, fiber, and micronutrients like calcium, magnesium, iron, and phosphorus. Makhana is particularly popular among health-conscious individuals and those seeking nutritious snack options.

Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.

A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.

Pilates reformer

Exercise equipment designed by Joseph Pilates, featuring a bed-like frame with a movable platform called the carriage. The reformer uses springs for resistance and includes shoulder blocks and straps for a variety of exercises, aimed at enhancing strength, flexibility, balance, and body alignment. It is suitable for individuals at all fitness levels, from beginners to advanced practitioners.

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Blue light screen protector

A blue light screen protector is a device accessory designed to filter out or reduce blue light emissions from digital screens. It helps in minimizing eye strain and fatigue by blocking harmful blue light, thereby enhancing user comfort during prolonged screen usage. This product is particularly beneficial for individuals who spend extended periods in front of screens, such as office workers, gamers, and students.

At home sti test

At-home STI tests are diagnostic tools that allow individuals to collect samples in the privacy of their own homes and send them to a laboratory for analysis. These tests provide a convenient and discreet method for detecting sexually transmitted infections without the need for a visit to a healthcare provider. They are particularly beneficial for individuals seeking privacy, convenience, and quick results in managing their sexual health.

Stress relief supplements

Supplements designed to help reduce stress and promote relaxation through various natural and synthetic ingredients. These supplements often include Ashwagandha, Rhodiola Rosea, L-Theanine, Magnesium, Valerian Root, B Vitamins, GABA, 5-HTP, CBD, and Omega-3 Fatty Acids, each offering unique benefits such as improved mood, reduced anxiety, and enhanced mental clarity. Stress relief supplements are typically targeted at individuals experiencing high levels of stress, anxiety, or those seeking to improve their overall mental well-being.

Skincare brand known for its Hydro-Stars, which are hydrocolloid pimple patches designed to absorb fluid and reduce redness. These star-shaped patches are visually appealing and emphasize being vegan and cruelty-free, making them stand out in the skincare market. Starface products are suitable for all skin types and are particularly popular among individuals seeking effective and aesthetically pleasing acne treatment solutions.

Whole person care

Care model that promotes the overall wellbeing of individuals by addressing their physical, mental, emotional, and social needs. It is person-centered, relationship-based, and recovery-focused, aiming to provide comprehensive and holistic care that integrates various aspects of health and wellness. Whole Person Care primarily benefits individuals seeking a more integrated and personalized approach to healthcare, particularly those with complex or chronic conditions.

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Natural supplement

Products derived from natural sources such as plants, animals, minerals, and other natural substances, used to support health and wellness. They provide nutrients that may be missing from a person's diet and are often marketed for benefits like boosting the immune system, improving digestion, and enhancing mental clarity. Natural supplements are typically targeted at individuals seeking to enhance their overall well-being through additional nutritional support.

Mindful work involves integrating mindfulness practices such as meditation, yoga, and focused attention into the workplace to boost productivity, reduce stress, and enhance overall well-being. This approach is gaining traction in the corporate sector, as it is believed to foster a more balanced and effective work environment. Mindful work primarily benefits employees and organizations looking to improve mental health, job satisfaction, and overall workplace efficiency.

Company founded in 2020 focused on closing the gender health gap by discovering and leveraging overlooked female biomarkers, starting with the vaginal microbiome. They offer the first-ever at-home vaginal microbiome test using metagenomic sequencing to provide insights into vaginal health, differentiating themselves by their innovative approach to female health diagnostics. The primary target demographic includes women seeking detailed information about their vaginal health and its impact on overall well-being.

Creatine powder

Dietary supplement commonly used to enhance athletic performance, increase muscle mass, and improve strength. It is known for its ability to provide energy to muscle cells during high-intensity exercise, distinguishing itself by being one of the most researched and effective supplements for improving physical performance. Creatine powder is primarily targeted at athletes, bodybuilders, and fitness enthusiasts seeking to enhance their strength and muscle growth.

Beard growth serum

A beard growth serum is a cosmetic product designed to enhance the growth and health of facial hair. It typically contains active ingredients like Biotin and Ginseng Leaf, which nourish the hair and skin, stimulate hair follicles, and promote thicker, fuller beard growth. This product is primarily targeted at men looking to improve the density and appearance of their beards.

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Dietary supplements made from beetroot extract, known for their potential health benefits. Beet pills are believed to improve blood flow, enhance athletic performance, provide antioxidant support, promote heart health, improve cognitive function, and support digestive health. These supplements are primarily targeted at individuals seeking to boost their overall health and wellness, including athletes and those with cardiovascular concerns.

Anti colic baby bottle

A baby bottle designed to minimize the amount of air ingested by infants during feeding, thereby reducing gas bubbles in the stomach. This type of bottle helps to slow down the intake of food, which can alleviate colic symptoms in babies. Anti-colic baby bottles are particularly beneficial for parents of infants who experience frequent colic and digestive discomfort.

Hairpieces designed to cover thinning or balding areas on the top of the head. They provide a solution for individuals experiencing hair loss due to conditions such as alopecia, chemotherapy, or natural thinning with age, and come in various sizes, colors, and styles to blend seamlessly with natural hair. Hair toppers are particularly beneficial for those seeking a non-surgical option to enhance hair volume and appearance.

Mushroom chocolate

A confectionery product that combines chocolate with medicinal mushrooms such as reishi, chaga, lion's mane, and cordyceps. This fusion aims to provide the indulgence of chocolate along with the health benefits attributed to these mushrooms, including immune support, cognitive enhancement, stress relief, and energy boosting. Mushroom chocolate is particularly appealing to health-conscious individuals seeking a tasty treat with added wellness benefits.

The gut biome, or gut microbiome, is a complex community of microorganisms residing in the digestive tract. It plays a crucial role in digestion, immune function, and mental health, with recent research highlighting the importance of microbiome diversity and the impact of diet. The gut biome is particularly significant for individuals interested in digestive health, immune support, and the potential for personalized medicine based on microbiome analysis.

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This practice integrates walking with yoga by coordinating steps with breath and incorporating pauses for yoga poses like side bends or twists. It offers the benefits of both walking and yoga, such as improved cardiovascular health, flexibility, and mindfulness, distinguishing itself by promoting a meditative and holistic exercise experience. Walking yoga is suitable for individuals seeking a gentle, low-impact workout that enhances physical and mental well-being.

Hunter and Gather

Ancestrally inspired lifestyle brand founded by Amy and Jeff, focusing on promoting health and wellness. Hunter & Gather differentiates itself by addressing issues like poor mental health and chronic illnesses such as obesity through its product offerings and educational content. The brand primarily targets health-conscious individuals seeking natural and holistic approaches to improve their overall well-being.

End-to-end staffing software designed for high-volume healthcare hiring. It integrates advanced recruitment tools, digital credential management, career branding, and virtual onboarding technology within a single platform to streamline the staffing process from candidate acquisition to hiring. Apploi is primarily targeted at healthcare organizations seeking efficient and comprehensive solutions for their staffing needs.

Gluten-free bread

Bread made without gluten, a protein found in wheat, barley, and rye, designed for individuals with celiac disease, gluten sensitivity, or wheat allergies. It is typically made from alternative flours such as rice flour, almond flour, or coconut flour, and may include ingredients like xanthan gum to mimic the texture of traditional bread. Gluten-free bread is particularly beneficial for those who need to avoid gluten for health reasons.

Pumpkin seed oil

Culinary oil extracted from the seeds of pumpkins, known for its rich, nutty flavor and deep green color. It is rich in essential fatty acids, antioxidants, vitamins, and minerals, contributing to various health benefits such as supporting prostate health, improving heart health, and promoting healthy skin and hair. This oil is particularly popular in Central European countries and is often used as a finishing oil in salads, soups, and roasted vegetables.

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What’s Trending in Health

In October, several emerging trends have taken off in the Health space. Leading the charge is adaptogen, the top trending startup, with a search volume of 110K and an impressive NaN% growth rate. Other notable rising trends include Ectoin (22.2K, NaN%) and Everything Shower, which has seen a NaN% increase in interest.

Health Industry Overview

There are over 337,586 trends in the Health category. With top trends seeing an average +0.00% growth rate and ranging between 30 – 450K searches per month.

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