Top Trending Beauty Startups in Los Angeles
In December, several emerging startups have taken off in the beauty space in Los Angeles. Leading the charge is Kitsch hair, the top trending topic, with a search volume of 9.9K and an impressive +376% growth rate.

Female-owned brand offering vegan and cruelty-free hair and body care products. Kitsch differentiates itself with a range of rice bar shampoos, conditioners, and rosemary oil designed for hair growth, providing…

Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many…

Brand specializing in products made from 100% pure mulberry silk, particularly known for high-quality silk pillowcases that promote hair and skin health. These pillowcases are made from premium grade 6A silk, have a 600…

Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects…

Facial health device designed to offer multiple skincare treatments in one unit. The Theraface Pro provides features such as microcurrent therapy, LED light therapy, and percussive therapy, aiming to enhance skin health…

An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients…

Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into…

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has…

Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing…
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Beauty brand that focuses on creating makeup products that are both effective and comfortable for the skin. Kosas emphasizes simplicity and defying conventional beauty norms, offering skincare-packed makeup items like…

Skincare brand offering pro-grade vegan products formulated with superfood ingredients and innovative science. Youth to the People differentiates itself by using unconventional ingredients like kale, spinach, and green…

An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients…

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users…

Agent Nateur is a brand that offers clean, non-toxic skincare and wellness products, including anti-aging supplements and face serums. The brand differentiates itself by using organic ingredients designed to address…
About Beauty in Los Angeles
Interest in Beauty startups in Los Angeles continues to surge this December. Leading the charge is Kitsch hair, founded in Jan 2011, with 9.9K monthly searches and an impressive +376% growth. Runner-up Salt and stone, launched in Jan 2017, also shows strong engagement with 165K people searching for it each month. zimasilk rounds out the top three. Established in Jan 2017, they’ve built steady momentum, seeing 1.3K monthly searches and +13% growth. Together, these rising brands highlight how Los Angeles’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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