Top Trending Beauty Startups in Los Angeles
In November, several emerging startups have taken off in the beauty space in Los Angeles. Leading the charge is Salt and stone, the top trending topic, with a search volume of 165K and an impressive +151% growth rate.

Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many…

Female-owned brand offering vegan and cruelty-free hair and body care products. Kitsch differentiates itself with a range of rice bar shampoos, conditioners, and rosemary oil designed for hair growth, providing…

Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects…

Brand specializing in products made from 100% pure mulberry silk, particularly known for high-quality silk pillowcases that promote hair and skin health. These pillowcases are made from premium grade 6A silk, have a 600…

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has…

Beauty brand that focuses on creating makeup products that are both effective and comfortable for the skin. Kosas emphasizes simplicity and defying conventional beauty norms, offering skincare-packed makeup items like…

Company that specializes in creating haircare products specifically designed for curl types 3a-4c. Bread Beauty Supply focuses on producing items such as hair masks, washes, and oils using clean ingredients, aiming to…

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products…

Skincare brand offering pro-grade vegan products formulated with superfood ingredients and innovative science. Youth to the People differentiates itself by using unconventional ingredients like kale, spinach, and green…
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About Beauty in Los Angeles
Interest in Beauty startups in Los Angeles continues to surge this November. Leading the charge is Salt and stone, founded in Jan 2017, with 165K monthly searches and an impressive +151% growth. Runner-up Kitsch hair, launched in Jan 2011, also shows strong engagement with 9.9K people searching for it each month. Haus Labs rounds out the top three. Established in Jan 2011, they’ve built steady momentum, seeing 110K monthly searches and +78% growth. Together, these rising brands highlight how Los Angeles’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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