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Top Trending Beauty Startups in Los Angeles
In February, several emerging startups have taken off in the beauty space in Los Angeles. Leading the charge is Kitsch hair, the top trending startup, with a search volume of 9.9K and an impressive +275% growth rate.
1. Kitsch hair
Exploding GrowthFemale-owned brand offering vegan and cruelty-free hair and body care products. Kitsch differentiates itself with a range of rice bar shampoos, conditioners, and rosemary oil designed for hair growth, providing…
2. zimasilk
Peaked GrowthBrand specializing in products made from 100% pure mulberry silk, particularly known for high-quality silk pillowcases that promote hair and skin health. These pillowcases are made from premium grade 6A silk, have a 600…
3. Theraface pro
Exploding GrowthFacial health device designed to offer multiple skincare treatments in one unit. The Theraface Pro provides features such as microcurrent therapy, LED light therapy, and percussive therapy, aiming to enhance skin health…
4. Salt and stone
Exploding GrowthBrand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many…
5. Haus Labs
Exploding GrowthBeauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects…
6. Bread Beauty Supply
Exploding GrowthCompany that specializes in creating haircare products specifically designed for curl types 3a-4c. Bread Beauty Supply focuses on producing items such as hair masks, washes, and oils using clean ingredients, aiming to…
7. Glamnetic
Exploding GrowthBeauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has…
8. Boy Smells
Exploding GrowthBoy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into…
9. Merit beauty
Exploding GrowthMinimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing…
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10. Youth to the people
Regular GrowthSkincare brand offering pro-grade vegan products formulated with superfood ingredients and innovative science. Youth to the People differentiates itself by using unconventional ingredients like kale, spinach, and green…
11. Rael Beauty
Regular GrowthA skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products…
12. Ouai
Regular GrowthPremium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users…
About Beauty in Los Angeles
Interest in Beauty startups in Los Angeles continues to surge this February. Leading the charge is Kitsch hair, founded in Jan 2011, with 9.9K monthly searches and an impressive +275% growth. Runner-up zimasilk, launched in Jan 2017, also shows strong engagement with 1.3K people searching for it each month. Theraface pro rounds out the top three. Established in Nov 2008, they’ve built steady momentum, seeing 6.6K monthly searches and +66% growth. Together, these rising brands highlight how Los Angeles’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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