Molly is a technical content writer with a passion for making technology easy for anyone to understand. She specializes in content strategy and implementing data-driven workflows that improve user experience. Molly holds an MFA in Creative Nonfiction from Northwestern University, and loves blending her creative writing background with her technical writing experience to craft narratives that inform and engage readers. In her spare time, she enjoys reading and spending time with her family, including their many, many pets.
Molly’s Most Recent Posts
Zero-Click Search in the Age of AI: A Guide for Content Marketers
Zero-Click Search in the Age of AI: A Guide for Content Marketers
Driving traffic to brand sites through organic search was the primary goal of SEO for years. But as SERPs have started to include direct answers in the form of featured snippets...
Using SEO MCP Servers: Complete Guide for Marketers
Using SEO MCP Servers: Complete Guide for Marketers
SEO MCP servers offer a new way of doing things. Instead of trying to sort tables and charts to make sense of your content’s performance metrics, you can just ask. Data is the b...
How to Use the Exploding Topics API to Supercharge Trend Analysis
How to Use the Exploding Topics API to Supercharge Trend Analysis
Exploding Topics already helps you identify emerging trends so you can be the first to offer high-demand products, publish content consumers want to read, and predict your compe...
What Are SERP Features? (2025 Analysis + Guide)
What Are SERP Features? (2025 Analysis + Guide)
As SEO professionals, we spend a lot of time optimizing content so we can rank in the number one spot for our chosen keywords. We put careful thought and significant effort into...
18 Top AI Productivity Tools (2025)
18 Top AI Productivity Tools (2025)
When AI came onto the scene a few years ago, it promised to be a major productivity booster. In many ways, it’s delivered on that promise, but you need to know the right tool fo...
What Is Keyword Intent? (+ How AI Is Changing Search Intent)
What Is Keyword Intent? (+ How AI Is Changing Search Intent)
There’s one SEO technique I’ve used throughout my career that consistently delivers results: paying attention to keyword intent. Keyword intent, also called search intent, is th...