Exploding Topics vs. Keywords Everywhere: Which Tool Has More Trends?

Keywords Everywhere is a tool that adds keyword data to any search engine results page (SERP). In early 2026, the company launched its own trend database, too. In this guide, I'll walk you through what the Keywords Everywhere trend tool includes and evaluate how it compares to Exploding Topics.

What is Exploding Topics?

Exploding Topics is a trend spotting tool that helps you figure out what people are talking about online—and where those conversations are happening.

As a search engine optimization (SEO) professional, I use Exploding Topics to better understand what products and industries people are interested in. I find it very easy to do this with Exploding Topics thanks to the platform’s detailed trend reports that show me search volume, popularity by channel, and more. The available data goes far beyond what you get from Google Trends.

What is Keywords Everywhere?

Keywords Everywhere is a browser extension that creates an overlay on SERPs. When you have Keywords Everywhere turned on, you can see information about search volume in real time as you search—the metrics show up in a widget next to search engine results.

Keywords Everywhere also offers trend information, though this info doesn’t show up on a SERP. You need to visit a dedicated Keywords Everywhere Trends landing page in order to search their database and view trend graphs.

How Exploding Topics and Keywords Everywhere Compare

Data sources

Marketers should know where their trend tools' data comes from, as this can influence how relevant the trend is to a specific industry or platform. For example, if I'm interested in search trends, I'll want to make sure that the trend tool I use includes Google search metrics. And if I needed to know what was popular on TikTok, I'd want to pick a tool that is geared toward social trends—not organic search data alone.

Exploding Topics

Exploding Topics gathers data from a wide range of sources, including:

• Social media platforms
• Search engines
• Online forums (including Reddit)
• Media outlets
• Blog posts
• E-commerce companies
• Business websites
• Podcasts

Collected information gets analyzed by proprietary machine learning models that identify growth trends, calculate a trend change forecast, and highlight notable peaks and dips. From there, a human trend expert reviews the findings and:

• Validates trend authenticity
• Finds and filters out fads that can skew the trend data
• Provides qualitative insights about trend patterns

Keywords Everywhere

Keywords Everywhere doesn't specify where its trend data comes from, but the majority of the company's tools rely on data from:

• Google Search
• Google Trends

Trend Database

Exploding Topics and Keywords Everywhere both provide useful trend metrics, but the information provided by each platform is different.

Exploding Topics

Exploding Topics trend pages include:

• Detailed trend graphs with 15 years of history
• A one-year forecast of how the trend may change in the near future
• Google search volume for the previous month
• A full trend description
• Channel breakdowns that show trend popularity by social platform
• Key growth indicators including trend change speed, seasonality, volatility, and sentiment
• Related trends

Exploding Topics also labels every trend with an easy-to-understand assessment of its growth pattern: exploding, regular, or peaked.

Keywords Everywhere

Keywords Everywhere, on the other hand, provides trend data that includes:

• A detailed trend graph with 15 years of history
• Google search volume per month
• A full trend description
• Bullet points describing the trend's core components
• An analysis of the political, economic, social, technological, legal, and environmental factors that influence each trend
• An overview of the underlying tasks or goals people want to solve when searching for a trend
• Key reasons why a trend resonates with consumers

Like Exploding Topics, Keywords Everywhere also assigns a growth label to each trend: surging, steady, or peaked.

Trending Topic Reports

Searching a trend database is great—but what about when you aren't sure where to start? The right tool can help you establish the best and most effective jumping-off point.

Exploding Topics

Exploding Topics publishes regular trend reports and weekly newsletters that explain what trends are of particular interest to the populace. I've talked to numerous startup founders and marketers who specifically name these reports as their favorite part of the Exploding Topics platform—and a tool that helps them know exactly what to focus on next.

The Exploding Topics newsletter is free, and Exploding Topics Pro Business subscribers can access additional reporting tools for more insights.

Keywords Everywhere

Keywords Everywhere doesn't offer additional trend reports. Information is limited to the details on each individual trend page.

Additional Tools

Both Exploding Topics and Keywords Everywhere offer additional tools and features that trend users might find useful.

Exploding Topics

As an Exploding Topics user, you can also take advantage of our free SEO tools that include:

• Keyword generators
• Competitor intelligence analysis
• Website authority and backlink checks
• AI visibility and rank analysis

Exploding Topics also offers its users additional tools for exploring trends, including the:

• Meta trends analysis
• Tiktok insights list
• Trending e-commerce products list
• Exploding Topics trends API

Keywords Everywhere

Keywords Everywhere offers a different slate of tools, including:

• SEO keyword widgets
• Link metrics
• YouTube SEO widgets
• AI prompt generators
• Social media data
• An API for SEO metrics

The Best Free Trend Tool

While I can definitely see the value in the trend reports provided by Keywords Everywhere, I find the content a bit hard to sift through due to its formatting—there's a lot of text to take in.

Ultimately, I prefer Exploding Topics for my work, as the clear, to-the-point explanations, charts, graphs, and forecasts are incredibly valuable. Being able to see the specific channels on which a trend is most popular is great, too—I then know that I shouldn't waste my time trying to promote a trend on LinkedIn if it's most popular on Instagram.

I suggest giving Exploding Topics Pro a try, as this will allow you to see additional trend data that the free plan doesn't include. You can sign up for Pro and get a free seven-day trial right now.

And if you're interested in the SEO data that Keywords Everywhere provides, use our exclusive offer to start an extended, free Semrush trial at the same time. The two tools work together perfectly, and are a really valuable part of my marketing workflow—I'm confident you'll feel the same.