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Lifestyle & Culture

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Concept that represents a spiritual life force or healing power in Oceanian cultures, and is also used in various other contexts. In Mandaeism, it is equivalent to 'nous', while in religious texts like the Bible and Quran, it refers to an edible substance. In gaming and fantasy literature, mana is commonly used as a resource for magical abilities, appealing to gamers and fantasy enthusiasts.

Platform designed to help farmers restore and maintain soil health on livestock pastures. By improving soil health, Ruumi aims to create more productive farms with reduced inputs and lower emissions, thereby enhancing overall farm sustainability and efficiency. The platform is primarily targeted at farmers and agricultural professionals seeking to optimize pasture management and environmental impact.

Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a sustainable choice. This product is targeted at environmentally conscious consumers seeking effective and ethical personal care solutions.

Glass baby bottle

Infant feeding bottles crafted from glass, offering a non-toxic alternative to plastic options. These bottles are valued for their durability, ease of cleaning, and environmental benefits, as they do not contain harmful chemicals and are recyclable. Glass baby bottles are particularly appealing to parents who prioritize safety, sustainability, and long-term cost-effectiveness in their infant care products.

Paway is a company that offers an application designed to create and share pet profiles with a circle of caregivers. The app allows users to share stories from walks with family and friends, receive safety alerts, set walk goals, and manage their dogs' care, differentiating itself by focusing on community engagement and comprehensive pet management. Paway primarily targets pet owners who seek to enhance their pets' care and safety through a connected and interactive platform.

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True Wireless Stereo (TWS) earbuds are a type of wireless earphones that do not have any wires connecting the two earpieces. They use Bluetooth technology to connect to devices like smartphones, tablets, and computers, providing a completely wireless audio experience with features such as noise cancellation, touch controls, and built-in microphones. TWS earbuds are popular among individuals seeking convenience, portability, and high-quality sound for activities like commuting, exercising, and casual listening.

Brand known for its high-quality water filtration systems designed to remove a wide range of contaminants from water. Berkey Water Filters are distinguished by their ability to purify water without the need for electricity or plumbing, making them suitable for both everyday use and emergency situations. These filtration systems are primarily targeted at health-conscious individuals, outdoor enthusiasts, and those preparing for emergency scenarios.

Laundry detergent sheets

Dissolvable strips serve as an eco-friendly and convenient alternative to traditional liquid or powder detergents. These sheets are pre-measured, often free from harsh chemicals, biodegradable, and come in minimal packaging, providing an environmentally conscious cleaning solution. They are particularly appealing to environmentally conscious consumers seeking sustainable and easy-to-use laundry options.

Calisthenics Park

Outdoor fitness areas equipped with various apparatuses for bodyweight exercises, such as pull-up bars and parallel bars. These parks are popular for street workouts and provide accessible fitness options to the public, promoting physical health and community engagement. Calisthenics parks are particularly beneficial for fitness enthusiasts, athletes, and individuals seeking a cost-effective and versatile workout environment.

Individuals who were assigned female at birth but identify more with masculinity. This group includes transgender men, non-binary people who lean towards masculinity, and others who identify with masculine traits or roles, offering a broad spectrum of gender identities. Transmasculine people often face challenges due to society's binary view of gender, and they benefit from inclusive and supportive environments that recognize diverse gender expressions.

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This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

Everything Shower

An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.

Hybrid products that combine the features of a stroller and a wagon, providing a versatile and convenient way to transport children. Baby wagons are known for their durability, ease of use, and additional features for comfort and convenience, differentiating them from traditional strollers. They are particularly popular among parents seeking a multifunctional and robust solution for transporting their children.

The term refers to the duration spent using devices with screens, including smartphones, tablets, computers, and televisions. Excessive usage has been linked to negative effects such as impaired language skills, increased risk of depression, social issues, and reduced reading time, which can indirectly affect brain development. This topic is particularly relevant to parents, educators, and healthcare professionals concerned with the well-being and development of children and adolescents.

A tool designed to break car windows in emergency situations, often featuring additional functionalities like seat belt cutters. These tools are typically compact and easy to use, providing a quick solution for escaping a vehicle in case of an accident or other emergencies. Window breakers are primarily targeted at drivers and passengers who want to ensure their safety by having an emergency escape tool readily available in their vehicles.

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Liquid chalk is a versatile substance used in various applications, including marking pens with water-soluble ink, grip-enhancing mixtures for athletes, and hobby-craft paints made of cornstarch and food coloring. It provides a temporary, easily removable marking solution for non-porous surfaces and improves grip in sports like rock climbing and weightlifting. Liquid chalk is beneficial for educators, athletes, and hobbyists seeking a clean, effective, and temporary marking or grip solution.

Tabletop role-playing games (TTRPGs) are a form of game where players assume the roles of characters in a fictional setting, guided by a set of rules and a game master. These games emphasize storytelling, character development, and collaborative problem-solving, often using dice and other tools to determine the outcomes of actions. TTRPGs appeal to individuals who enjoy immersive storytelling, creative expression, and social interaction in a structured yet imaginative environment.

Company specializing in travel pillows designed to offer neck and shoulder support during long flights. Trtl's products are lightweight, portable, and made from materials such as memory foam and fleece, distinguishing them from traditional travel pillows. The target demographic includes frequent travelers and individuals seeking enhanced comfort during long journeys.

Much Better Adventures

A company that offers award-winning adventure holidays, focusing on small group travel led by expert local guides. Much Better Adventures differentiates itself by committing to protecting wild places and ensuring their travel experiences are environmentally and socially responsible. The target demographic includes adventure enthusiasts and environmentally conscious travelers seeking unique and sustainable travel experiences.

Collapsible Water Bottle

A collapsible water bottle is a reusable hydration container designed to fold or compress when empty, allowing for easy storage and portability. Made from flexible materials like silicone or thermoplastic, these bottles often include leak-proof caps and carabiner attachments, making them convenient for travel, outdoor activities, and everyday use. Collapsible water bottles are primarily targeted at environmentally conscious consumers, hikers, travelers, and individuals with limited bag space seeking a sustainable alternative to disposable bottles.

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Edinburgh-based startup that assists vacation rental owners in maximizing their revenue by consolidating property listings across multiple travel sites such as Airbnb and Booking.com. Travelnest offers a fully managed channel that simplifies the distribution of properties worldwide, leading to increased occupancy and earnings for property owners. The service is particularly beneficial for vacation rental owners seeking to streamline their property listings, bookings, and payments.

Chinese brand specializing in manufacturing totes and backpacks, including diaper bags and non-diaper bags. Ruvalino differentiates itself by offering a variety of styles and practical features designed for convenience and functionality. The brand primarily targets parents and individuals seeking versatile and stylish bag options for everyday use.

Agricultural movement focused on empowering farmers through ultra-low-cost farming methods and restoring farmers' sovereignty in technology. JADAM promotes DIY approaches to pest control and other farming practices, aiming to make farming more accessible and sustainable by reducing dependency on commercial agricultural products. This movement primarily benefits small-scale farmers and those interested in sustainable and self-reliant farming techniques.

Consumer-first company that focuses on creating health and fitness products. Their products are mindfully designed with an emphasis on good health, user safety, and sustainability, differentiating them from competitors by prioritizing eco-friendly materials and innovative design. Heelium primarily targets health-conscious individuals and fitness enthusiasts who value sustainable and safe products.

An English course provides a comprehensive foundation in the English language, focusing on grammar, vocabulary, pronunciation, and sentence structure. It aims to enhance the learner's ability to communicate effectively and confidently in both spoken and written forms. This type of course is beneficial for non-native speakers, students, and professionals looking to improve their English language skills for academic, personal, or professional purposes.

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An accessory designed to secure a smartphone in a fixed position, facilitating hands-free usage. Phone holders come in various designs and functionalities, such as mounts for cars, stands for desks, and clips for bicycles, providing convenience and safety by allowing easy access to the device while performing other tasks. They are particularly beneficial for drivers, cyclists, and individuals who frequently use their phones for navigation, video calls, or media consumption.

Colostrum powder

Supplement derived from the first form of milk produced by mammals, including cows, after giving birth. It is rich in antibodies, growth factors, and nutrients that are beneficial for the immune system and overall health. Colostrum powder is often used by individuals seeking to support immune function, improve gut health, and enhance athletic performance.

Travel accessory designed to provide neck support during long journeys, featuring a unique scarf-like design with an internal support system. This pillow differentiates itself from traditional travel pillows by offering a compact and lightweight alternative that prevents neck strain effectively. It is particularly beneficial for frequent travelers seeking comfort and support during flights or long trips.

Japanese sports fashion brand established in 1949 by Kihachiro Onitsuka, known for its stylish and functional sports shoes. The brand differentiates itself through its blend of traditional craftsmanship and modern design, offering a unique aesthetic that appeals to both athletes and fashion enthusiasts. Onitsuka Tiger primarily targets individuals who value high-quality, fashionable sportswear and footwear.

Colostrum collector

A tool designed to help mothers collect colostrum, the first form of milk produced after giving birth. It typically works by creating a vacuum effect to collect droplets of colostrum from the nipple, often including a nib that suctions colostrum off the nipple and a syringe point for direct expression into collection containers. This tool is useful for ensuring that newborns receive the nutrient-rich colostrum, which is crucial for their early development.

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What’s Trending in Lifestyle

In July, several emerging trends have taken off in the Lifestyle space. Leading the charge is Mana, the top trending startup, with a search volume of 510K and an impressive NaN% growth rate. Other notable rising trends include Ruumi (1K, NaN%) and Wild deodorant, which has seen a NaN% increase in interest.

Lifestyle Industry Overview

There are over 138,559 trends in the Lifestyle category. With top trends seeing an average +0.00% growth rate and ranging between 1K – 3.35M searches per month.

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