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Beauty

Discover Trending Beauty Topics And Products

Skincare tools typically made from materials like jade, rose quartz, or other stones, used to massage the face. They are believed to improve blood circulation, reduce puffiness, enhance product absorption, and provide relaxation. Face rollers are often used by individuals looking to enhance their daily skincare routine and achieve a more radiant complexion.

This face wash is formulated to combat acne, blackheads, and breakouts using 1% encapsulated salicylic acid. It also includes glycolic acid, fruit AHAs, and blueberry extracts to hydrate and brighten the skin. The product is particularly suitable for individuals with acne-prone skin who are looking for a hydrating and brightening face wash solution.

Teeth Whitening Powder

Teeth whitening powder is an oral care product designed to remove surface stains and brighten teeth, typically made from natural or abrasive ingredients like activated charcoal or baking soda. The powder works by gently scrubbing away discoloration on the enamel, often without the need for harsh chemicals found in traditional whitening treatments. It is aimed at individuals seeking a natural or less chemical-intensive method of teeth whitening, especially those looking for eco-friendly and non-toxic oral care alternatives.

Makeup product with a creamy texture used to add warmth and dimension to the face, providing a natural, sun-kissed glow. It blends seamlessly into the skin and is ideal for achieving a dewy, radiant look, differentiating itself from powder bronzers by offering a more natural finish. Cream bronzer is popular among individuals seeking a subtle, luminous complexion, particularly those with dry or mature skin who benefit from its hydrating properties.

True Botanicals

Luxurious skincare brand focused on delivering clean and sustainable products. They ethically source vegan ingredients from nature, ensuring their products are free from toxins and fillers, and provide high-quality, clinically proven skincare solutions. True Botanicals primarily targets consumers who are conscious about using eco-friendly and non-toxic skincare products.

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Body shimmer oil

Cosmetic products designed to give the skin a radiant, glowing appearance through the use of light-reflecting particles. These oils often include nourishing ingredients that hydrate and enhance the skin's texture, setting them apart from other cosmetic products. Body shimmer oils are primarily targeted at individuals looking to achieve a luminous, healthy-looking skin tone for special occasions or everyday use.

Brightening Serum

Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.

A cosmetic tool designed to create the appearance of natural freckles on the skin, often used to achieve a sun-kissed look. The freckle pen allows for precise application and is typically available in various shades to match different skin tones, with Lime Crime being one notable brand offering this product. This product is primarily targeted at individuals seeking to enhance their facial features with a natural, freckled appearance.

Rosemary Conditioner

Hair care product formulated with rosemary extract, known for its benefits in promoting hair growth, strengthening hair, and improving scalp health. Rosemary conditioner often includes additional ingredients like mint to enhance its invigorating and refreshing properties, setting it apart from other conditioners. This product is particularly beneficial for individuals seeking to improve hair strength, stimulate growth, and maintain a healthy scalp.

Purifying shampoo

A hair care product formulated to deeply cleanse the scalp and hair by removing buildup from styling products, minerals, and pollutants. Purifying shampoo is distinguished by its ability to strip away residues that regular shampoos may leave behind, thus restoring the hair's natural shine and manageability. It is particularly beneficial for individuals who use a lot of styling products or have hard water, as well as those seeking a thorough cleanse for their hair and scalp.

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Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

A type of dress characterized by a hemline that falls well above the knees, typically at mid-thigh level. Mini dresses gained popularity in the 1960s and are known for their versatility, available in various styles, fabrics, and designs suitable for different occasions. They are often favored by individuals seeking a fashionable and youthful appearance for both casual and formal events.

Hairpieces designed to cover thinning or balding areas on the top of the head. They provide a solution for individuals experiencing hair loss due to conditions such as alopecia, chemotherapy, or natural thinning with age, and come in various sizes, colors, and styles to blend seamlessly with natural hair. Hair toppers are particularly beneficial for those seeking a non-surgical option to enhance hair volume and appearance.

Acne foaming wash

A skincare product designed to treat mild to moderate acne by reducing acne-causing bacteria and promoting skin peeling. Acne foaming wash often contains active ingredients like benzoyl peroxide, which helps to dry out and exfoliate the skin, making it effective in managing acne and sometimes rosacea. This product is primarily targeted at individuals with acne-prone skin seeking an effective over-the-counter treatment to improve their skin condition.

Lip tint gloss is a cosmetic product that combines the lasting color of a lip tint with the shine and hydration of a gloss. It distinguishes itself by providing a lightweight formula that delivers both pigment and a glossy finish, often enriched with moisturizing ingredients for comfort. Lip tint gloss is primarily targeted at individuals seeking versatile lip products that offer color, shine, and nourishment in one application.

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Eyeshadow Stick

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.

Cosmetic product designed to impart long-lasting color to the lips. Unlike traditional lipsticks or glosses, lip stains are formulated to 'stain' the lips with pigment, providing a more natural and enduring color that can last for several hours without the need for frequent reapplication. They are popular among individuals seeking a lightweight, long-lasting lip color that requires minimal touch-ups throughout the day.

Skincare brand known for its focus on innovation and quality, emphasizing the use of high-quality ingredients while rejecting harsh chemicals. NourishMax offers a range of products including Vitamin C + B + E + Ferulic Serum, Diamond Infused Eye Cream, and Neck Firming Cream, aiming to provide effective skincare solutions with visible results. The brand primarily targets individuals seeking safe and effective skincare products that deliver noticeable improvements.

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

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A makeup product designed to define and enhance facial features by creating shadows and highlights. The contour stick is creamy and comes in a stick form, allowing for precise application on areas such as the cheekbones, jawline, and nose to sculpt the face. It is primarily used by individuals seeking to achieve a more defined and structured facial appearance, often appealing to makeup enthusiasts and professionals.

Cosmetic product designed to groom, shape, and sometimes tint eyebrows, providing a polished and defined look. Brow gel helps keep eyebrow hairs in place throughout the day, often offering additional benefits such as volumizing or adding color to enhance the natural appearance of the brows. It is primarily used by individuals seeking to maintain well-groomed eyebrows, including those with unruly or sparse brows looking for a more defined and fuller appearance.

Exfoliating soap

This type of soap incorporates ingredients that aid in the removal of dead skin cells from the skin's surface. It typically contains natural or synthetic exfoliants like microbeads or crushed seeds, which help to unclog pores, prevent acne, and enhance skin texture by encouraging new skin cell growth. Exfoliating soap is particularly beneficial for individuals seeking to improve their skin's appearance and texture through regular exfoliation.

Hair thickening spray

Products designed to enhance the appearance of thicker, fuller hair by coating strands with a lightweight formula that adds volume and texture. These sprays often include ingredients such as polymers or fibers that adhere to the hair, creating a denser look. They are particularly beneficial for individuals with fine or thinning hair seeking to improve hair volume and texture.

Skincare products designed to enhance skin elasticity and firmness by delivering concentrated active ingredients. These serums often contain peptides, antioxidants, and hyaluronic acid to help reduce fine lines and sagging, providing a more youthful appearance. Firming serums are primarily targeted at individuals seeking to improve skin texture and combat signs of aging.

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Ginseng face mask is a revitalizing skincare product formulated with ginseng extract to energize the skin and enhance circulation. Known for its antioxidant and anti-aging properties, it helps reduce fatigue, improve elasticity, and promote a more radiant complexion. This mask is mainly targeted at individuals looking to invigorate dull, tired skin and reduce early signs of aging.

Spa treatments designed to improve the health and appearance of the skin through the application of various substances and wrapping techniques. Body wraps can serve multiple purposes, including remineralizing, hydrating, stimulating, detoxifying, and promoting relaxation, often using ingredients like seaweed, mud, or clay. These treatments are typically targeted at individuals seeking skin rejuvenation, detoxification, and overall relaxation.

Well-known brand in the hair care industry, particularly recognized for its use of natural ingredients and eco-friendly formulations. The brand offers a wide range of products, including shampoos, conditioners, treatments, and styling products, all designed to address various hair types and concerns. Biolage is often praised for its commitment to sustainability and the use of botanical ingredients to promote healthy hair.

Curling cream is a hair styling product formulated to define, shape, and enhance natural curls while providing moisture and frizz control. It typically contains hydrating ingredients and light hold agents that help curls retain their shape without stiffness, making hair more manageable and bouncy. Curling cream is primarily targeted at individuals with wavy, curly, or coily hair seeking to enhance curl definition and maintain healthy, moisturized hair.

Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Face roller, the top trending startup, with a search volume of 33.1K and an impressive +69% growth rate. Other notable rising trends include Plum face wash (74K, +318%) and Teeth Whitening Powder, which has seen a +137% increase in interest.

Beauty Industry Overview

There are over 125,832 trends in the Beauty category. With top trends seeing an average +310.27% growth rate and ranging between 590 – 301K searches per month.

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