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Beauty

Discover Trending Beauty Topics And Products

Skincare products formulated to target specific concerns such as dark circles, puffiness, and wrinkles around the eyes. Eye serums are distinguished by their concentrated active ingredients, which provide targeted treatment and are often lighter in texture compared to creams, allowing for better absorption. These products are primarily aimed at individuals seeking to improve the appearance of the delicate skin around their eyes, often appealing to those concerned with signs of aging or fatigue.

Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.

This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

Medication used to help patients relax or sleep before surgical procedures, known as midazolam. It can also block memory of the procedure, providing a sedative and amnesic effect. Typically administered by a healthcare provider through an injection into a muscle or vein in a hospital or clinic setting, it is primarily used for patients undergoing medical procedures requiring sedation.

Kojic acid face wash

A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.

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Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.

A brand specializing in nail care products, including nail polishes, manicure tools, and other related items. Known for high-quality, non-toxic, and vegan-friendly products, the brand aims to make salon-quality manicures accessible at home. Olive and June primarily target individuals seeking professional-looking manicures with the convenience of at-home application.

Collagen body lotion

Skincare product designed to enhance skin texture and appearance by utilizing collagen, a protein that supports skin structure and strength. Collagen body lotion often hydrates the skin, improves elasticity, and reduces the appearance of fine lines and wrinkles, sometimes incorporating additional ingredients like retinoids and peptides for enhanced benefits. This product is primarily targeted at individuals seeking to improve skin firmness and reduce signs of aging, appealing to those interested in maintaining youthful and healthy skin.

A cosmetic product used to preserve and prolong the wear of makeup. It is typically applied after all makeup has been applied to the face, helping to keep the makeup in place, prevent smudging, and reduce the need for touch-ups throughout the day. Setting sprays are popular among individuals who want their makeup to last longer, especially during long events or in challenging weather conditions.

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Marketplace specializing in formal dresses for events such as proms, weddings, quinceañeras, and other special occasions. Founded in 2019, it offers a selection of over 100,000 dresses and allows individuals to sell their old dresses, differentiating itself with a wide variety of options and a user-friendly platform. Queenly primarily targets individuals looking for formal attire for special events, including teenagers, brides, and party-goers.

Brand offering a variety of nail products, including gel nail strips and palettes, designed for easy, at-home manicures with a professional finish. Known for their quality and affordability, Dashing Diva products are available at various retailers like Target and Walgreens. The brand primarily targets individuals seeking convenient and cost-effective nail care solutions at home.

Skincare product designed to improve skin texture and address issues like dark spots, redness, and hyperpigmentation. It is formulated with superfoods, adaptogens, and algae to promote a glowing complexion and enhance overall skin health. This serum is targeted at individuals seeking to achieve a radiant and even skin tone, often appealing to those with concerns about skin discoloration and dullness.

Skincare product formulated to plump, hydrate, and stimulate radiant skin. It is designed to enhance the benefits of the HD Red Light Face Mask by providing additional hydration and promoting a glowing complexion. The HigherDOSE Glow Serum is targeted at individuals seeking to improve their skin's appearance and maximize the effects of their skincare routine.

Milky white nails

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

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Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Deodorant stone

A natural personal care product that works by creating a salt layer on the skin to prevent bacteria from forming, thereby eliminating odor. It is an alternative to conventional deodorants, free from chemical fragrances, aluminum, and other additives, making it a more natural option for odor control. The deodorant stone is particularly suitable for individuals seeking a chemical-free and eco-friendly solution for personal hygiene.

Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a sustainable choice. This product is targeted at environmentally conscious consumers seeking effective and ethical personal care solutions.

Body glaze is a skincare product formulated to provide the skin with a radiant, glossy finish. It often contains hydrating ingredients and light-reflecting particles to enhance the skin's natural glow and smoothness. Body glaze is popular among individuals seeking to achieve a luminous and polished appearance, particularly for special occasions or when showcasing bare skin.

Traditional skincare product used for centuries in South Asia, particularly in India, made from natural ingredients like turmeric, saffron, sandalwood, and chickpea flour. Ubtan cream provides deep hydration, skin brightening, anti-aging benefits, acne treatment, and exfoliation, making it a versatile and beneficial product for various skin types. It is primarily targeted at individuals seeking natural and holistic skincare solutions, including those preparing for special occasions like weddings.

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Firming neck cream

These skincare products are formulated to improve skin elasticity and reduce the appearance of lines and wrinkles on the neck. They typically contain ingredients that promote collagen production and hydration, aiming to restore firmness and enhance the overall appearance of the neck area. Firming neck creams are primarily targeted at individuals concerned with signs of aging and seeking to maintain a youthful neck appearance.

A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.

The ALIVER project, funded by the European Union's Horizon 2020 research and innovation programme, focuses on developing the Dialive™ device. This device aims to treat liver failure by reversing the accumulation of protein-bound toxins and reducing susceptibility to infections, providing an alternative to liver transplantation. The primary beneficiaries of this project are patients suffering from liver failure who require innovative treatment options beyond traditional transplantation.

A tool designed to stimulate the scalp, which can help improve blood circulation, reduce stress, and promote relaxation. Scalp massagers come in various forms, including manual massagers with prongs or bristles, electric massagers with vibrating or rotating heads, and shampoo brushes for use in the shower. These devices are particularly beneficial for individuals seeking to enhance their scalp health and overall relaxation.

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Clear gel polish used before applying the desired color to create designs that mimic marble, natural stone, watercolors, floral prints, tie-dye, and gradients. It allows the colors to spread and blend in unique patterns, making it a popular choice for intricate nail art. Blooming gel is primarily targeted at nail artists and individuals seeking to achieve complex and artistic nail designs.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.

Everything Shower

An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.

Alpha hydroxy acid

Chemical compounds used in skincare for their exfoliating properties, helping to remove dead skin cells and improve skin texture. Alpha hydroxy acids (AHAs) are commonly found in products like glycolic acid, lactic acid, citric acid, and malic acid, offering benefits such as smoother and more even complexion but may cause irritation and increase sun sensitivity. These compounds are primarily targeted at individuals seeking to enhance their skincare routine, particularly those looking to address issues like dullness, uneven skin tone, and fine lines.

Grooming brand offering a range of products focused on shaving, skincare, haircare, and beard care. Founded by African-American entrepreneur Tristan Walker, Bevel differentiates itself by designing products that reduce irritation, moisturize, exfoliate, and provide a polished look. The brand primarily targets men, particularly those with coarse or curly hair, seeking high-quality grooming solutions.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Eye serum, the top trending startup, with a search volume of 18.1K and an impressive +169% growth rate. Other notable rising trends include Rice scrub (1.9K, +208%) and Angel lashes, which has seen a +459% increase in interest.

Beauty Industry Overview

There are over 125,832 trends in the Beauty category. With top trends seeing an average +378.37% growth rate and ranging between 1.6K – 368K searches per month.

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