Beauty Trends

Skincare brand established in 1989 in London, known for its focus on natural ingredients and innovative formulations. Elemis differentiates itself by combining cutting-edge science with the power of nature to create high-performance skincare products, including anti-aging creams, cleansers, and serums. The brand primarily targets individuals seeking premium, effective skincare solutions that emphasize natural and sustainable ingredients.

Customizable pieces of jewelry that allow individuals to select their own charms, offering a personalized touch. Available in various materials and styles, charm necklaces are often well-reviewed and range in price from $8 to around $19, making them accessible and versatile. These necklaces are particularly popular as personalized gifts, appealing to those who appreciate unique and meaningful accessories.

A natural, affordable, and ingredient-led skincare brand focused on demystifying skincare and making it accessible. Q+A Skincare emphasizes the use of natural ingredients in their products, setting them apart from competitors by prioritizing transparency and simplicity in their formulations. The brand primarily targets consumers looking for effective, natural skincare solutions at an affordable price point.

Brooklyn-born haircare brand known for its salon-quality products. The brand emphasizes inclusivity, catering to all hair types and promoting sustainability, with products that are clinically tested and infused with a distinctive scent and sea buckthorn, a superfruit. Amika: primarily targets hairstylists and consumers seeking high-quality, eco-friendly haircare solutions.

A beauty professional who specializes in applying eyelash extensions to enhance the appearance of natural lashes. They use various tools and products, such as mink trays with different curl types, to achieve desired lash styles and effects, ensuring safe and effective application through certification and training. This service primarily benefits individuals seeking to improve the length, volume, and curl of their eyelashes for aesthetic purposes.

A board-certified dermatologist and dermatologic surgeon with over 25 years of experience, known for his expertise in skincare. He is the founder of Dr. Dennis Gross Dermatology, an exclusive dermatology practice located on 5th Avenue in Manhattan, New York, and has developed a line of skincare products under the brand name Dr. Dennis Gross Skincare, based on his professional experience as a clinician, practicing dermatologist, and researcher. The target demographic for his products and services includes individuals seeking advanced dermatological care and high-quality skincare solutions.

Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.

Decorative adhesives designed for application on nails, typically made from materials like vinyl, plastic, paper, or gel-like substances. These stickers feature an adhesive layer on one side and a colorful or artistic design on the other, allowing users to create intricate nail art quickly and easily without painting or drawing directly on the nails. Nail stickers are popular among individuals seeking convenient and creative ways to enhance their nail appearance, particularly those who prefer DIY nail art solutions.

A type of fat derived from cocoa beans, commonly used in the production of chocolate, cosmetics, and pharmaceuticals. Cocoa butter is known for its smooth texture, mild chocolate flavor, and moisturizing properties, making it a key ingredient in various products. It is particularly beneficial for individuals seeking skin nourishment and hydration, as well as those involved in the food and cosmetic industries.

An oil balm is a skincare product that combines the nourishing properties of oils with the solid texture of a balm to moisturize, soothe, and protect the skin. It typically melts upon contact with the skin, forming a hydrating barrier that locks in moisture and is often used for dry or sensitive areas. Oil balms are primarily targeted at individuals seeking intensive hydration, particularly those with dry, sensitive, or compromised skin conditions.

A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.

Men's grooming company founded in 2016 that specializes in beard care products. The company offers a range of items including beard oils, balms, and washes, all made in the USA with natural ingredients, and differentiates itself by fostering a sense of community and brotherhood among its customers. Live Bearded primarily targets men with beards who are looking for high-quality, natural grooming products.

Brand specializing in products made from 100% pure mulberry silk, particularly known for high-quality silk pillowcases that promote hair and skin health. These pillowcases are made from premium grade 6A silk, have a 600 thread count, and feature a hidden zipper, differentiating them from competitors. Zimasilk primarily targets individuals seeking luxury bedding solutions that offer beauty and health benefits.

Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.

A quilted makeup bag is a small, portable storage accessory designed to hold and organize cosmetics and personal care items. The quilted design, often featuring padded, stitched fabric, adds both durability and a stylish, textured appearance to the bag. This type of makeup bag is popular among individuals who want a fashionable and protective way to carry their makeup essentials, particularly those who travel frequently or need a durable option for daily use.

Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.

Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.

A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.

Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.

An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.

Hair crimping is a hairstyling technique that creates small, tight waves or crimps in the hair using a crimping iron. This method was particularly popular in the 1980s and is used to add volume and texture to the hair, making it stand out with a unique, wavy pattern. Hair crimping is often favored by individuals looking to achieve a bold, textured look for special occasions or fashion statements.

Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.

A beauty tool designed to curl eyelashes, making them appear longer and more lifted. It typically features a small, curved clamp that is pressed together to curl the lashes, often used before applying mascara to enhance the effect and create a more dramatic look. This tool is primarily targeted at individuals seeking to enhance the appearance of their eyelashes, particularly those who use makeup regularly.

Hairpieces designed to cover thinning or balding areas on the top of the head. They provide a solution for individuals experiencing hair loss due to conditions such as alopecia, chemotherapy, or natural thinning with age, and come in various sizes, colors, and styles to blend seamlessly with natural hair. Hair toppers are particularly beneficial for those seeking a non-surgical option to enhance hair volume and appearance.

Brand that focuses on combining scientific research with selected natural ingredients to create skincare and haircare products. Known for using ingredients like colloidal oatmeal and soy, Aveeno aims to provide gentle and effective solutions for various skin types and conditions, differentiating itself through its emphasis on natural and scientifically-backed formulations. The brand primarily targets individuals seeking gentle, effective skincare and haircare products, including those with sensitive skin or specific dermatological needs.

Skincare brand known for its focus on innovation and quality, emphasizing the use of high-quality ingredients while rejecting harsh chemicals. NourishMax offers a range of products including Vitamin C + B + E + Ferulic Serum, Diamond Infused Eye Cream, and Neck Firming Cream, aiming to provide effective skincare solutions with visible results. The brand primarily targets individuals seeking safe and effective skincare products that deliver noticeable improvements.

Facial health device designed to offer multiple skincare treatments in one unit. The Theraface Pro provides features such as microcurrent therapy, LED light therapy, and percussive therapy, aiming to enhance skin health and appearance. It is targeted at individuals seeking comprehensive at-home facial treatments and skincare solutions.

Brand offering a variety of nail products, including gel nail strips and palettes, designed for easy, at-home manicures with a professional finish. Known for their quality and affordability, Dashing Diva products are available at various retailers like Target and Walgreens. The brand primarily targets individuals seeking convenient and cost-effective nail care solutions at home.

Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.