Beauty Trends

Microneedle acne patches are skincare treatments that use tiny, dissolvable microneedles to deliver active ingredients directly into the skin to treat acne. These microneedles penetrate the skin’s outer layer to deposit compounds such as salicylic acid, niacinamide, or hyaluronic acid at the site of blemishes for enhanced efficacy. Microneedle acne patches are mainly targeted at individuals with moderate to severe acne who are seeking fast-acting, localized solutions.

Synthetic derivative of lysine used primarily as an antifibrinolytic agent to treat and prevent major bleeding. It works by inhibiting the breakdown of blood clots, making it effective in managing heavy menstrual bleeding and other conditions involving excessive bleeding. Tranexamic acid powder is particularly beneficial for individuals experiencing conditions that involve excessive bleeding, such as heavy menstrual periods or surgical procedures.

Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.

A nail art style that combines elements of the classic French manicure with a glass-like effect. This style typically involves using clear or translucent nail polish to create a shiny, glass-like appearance, sometimes incorporating small glass pieces or glitter to enhance the design. French glass nails are popular among individuals seeking a sophisticated and modern twist on traditional nail art.

Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.

Invisible locs are a type of hairstyle where extensions are wrapped around the roots of natural hair to the ends, creating a seamless and natural look. This hairstyle differs from individual faux locs or soft locs in its application and appearance, offering a more uniform and polished finish. Invisible locs are popular among individuals seeking a protective style that mimics the appearance of natural locs while providing versatility and low maintenance.

Multi-collagen peptides powder is a dietary supplement formulated to provide a blend of collagen types sourced from various proteins, such as bovine, marine, chicken, or eggshell membranes. It is designed to support skin elasticity, joint health, hair growth, and overall wellness by replenishing the body’s natural collagen levels, which decline with age. This product is targeted at health-conscious individuals, including those interested in anti-aging benefits, fitness recovery, and improved overall vitality.

Exosome therapy is an innovative treatment for hair restoration that utilizes extracellular vesicles to promote hair growth and improve hair density. This therapy is distinguished by its ability to deliver growth factors and signaling molecules directly to hair follicles, enhancing cellular communication and stimulating hair regeneration with minimal side effects. It is primarily targeted at individuals experiencing hair thinning or loss, seeking a non-invasive and effective solution to improve hair health and appearance.

This skincare product features propolis extract, renowned for its hydrating, soothing, antibacterial, and anti-inflammatory properties. It is designed to enhance skin texture, provide moisture, and boost the skin's natural glow, making it a versatile option for various skin types. The ampoule is particularly beneficial for individuals seeking to improve skin hydration and achieve a radiant complexion.

Skincare brand offering a range of affordable products, including moisturizers and complete skincare routines, suitable for various skin types. Bubble Skincare differentiates itself by providing accessible and effective skincare solutions, available at major retailers such as Amazon, Walmart, and Ulta Beauty. The brand primarily targets young adults and teenagers looking for budget-friendly yet effective skincare options.

A red light mask is a skincare device designed for skin rejuvenation and anti-aging, utilizing red LED light therapy. These masks are typically FDA-cleared and clinically proven to improve skin texture, reduce wrinkles, and promote collagen production, differentiating themselves by their non-invasive nature and ease of use. Red light masks are primarily targeted at individuals seeking effective, at-home skincare treatments to enhance their skin's appearance and health.

This fashion trend merges traditional office attire with seductive elements, drawing inspiration from 90s and 2000s corporate culture. It stands out by incorporating bold colors, fitted silhouettes, and statement accessories to create a striking yet professional look. The Office Siren aesthetic primarily appeals to young professionals and fashion enthusiasts who are interested in blending classic corporate styles with modern, daring fashion elements.

A polypeptide face moisturizer is a skincare product formulated to hydrate the skin while promoting collagen production and improving skin elasticity through the use of polypeptides. Polypeptides are chains of amino acids that signal the skin to produce more collagen, helping to reduce the appearance of fine lines, wrinkles, and sagging skin. This type of moisturizer is primarily targeted at individuals seeking anti-aging benefits, enhanced skin firmness, and improved skin texture.

ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.

K-beauty skincare product designed to exfoliate and hydrate the skin, contributing to a 'glass skin' appearance. It combines exfoliating properties with moisturizing ingredients to enhance skin texture and luminosity, setting it apart from other skincare products by focusing on achieving a smooth, radiant complexion. This product is primarily targeted at individuals seeking to improve their skin's clarity and hydration, often appealing to those interested in Korean beauty trends and skincare routines.

Various cooking oils and fats such as olive oil, avocado oil, coconut oil, beef tallow, and butter are considered alternatives to seed oils. These alternatives are often chosen for their perceived health benefits and stability at high temperatures, offering different nutritional profiles and flavors compared to traditional seed oils. They are primarily targeted at health-conscious consumers and those seeking to avoid seed oils for dietary or culinary reasons.

A 4-in-1 mascara is a multifunctional cosmetic product designed to enhance eyelashes by offering four key benefits: lengthening, volumizing, curling, and defining. This type of mascara combines various formulas and brush designs to deliver an all-in-one solution for creating dramatic, full lashes without the need for multiple products. It is ideal for individuals seeking convenience and versatility in their makeup routine, especially those looking for a single product to achieve a complete eyelash look.

Brand offering skincare and wellness products focused on aging and women's health. Womaness differentiates itself with cruelty-free formulations and products like the 'Let's Neck' firming serum and 'Daily V Soothe' gel moisturizer, designed to address specific concerns related to aging. The target demographic includes women seeking effective, ethical skincare solutions for aging-related issues.

A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

High-end personal care product designed to enhance the bathing experience by moisturizing and rejuvenating the skin. Luxury bath oils typically contain a blend of essential oils, vitamins, and other nourishing ingredients, offering benefits such as improved skin suppleness, health, and glow. This product is primarily targeted at individuals seeking a premium, spa-like experience at home, often appealing to those who value high-quality, natural ingredients and potent fragrances.

A negative ion brush is a hair care tool designed to reduce frizz and enhance shine by emitting negatively charged ions that neutralize the positively charged ions often found in dry, damaged hair. This brush works by sealing the hair cuticle, which helps to retain moisture, reduce static, and promote a smoother appearance. It is primarily targeted at individuals with frizzy, dry, or static-prone hair seeking to improve hair texture and manageability.

Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.

This skincare product is designed to hydrate and soften the skin with a lightweight, non-greasy formula. It features Centella Asiatica, known for its ability to aid in collagen synthesis, wound healing, and skin regeneration, while also offering soothing and protective benefits. The serum is particularly beneficial for individuals seeking to improve skin hydration and promote a healthier complexion.

The community of microorganisms residing on the scalp plays a crucial role in maintaining scalp health and influencing conditions such as dandruff and hair loss. An imbalance in this microbiome can lead to various scalp issues, highlighting its importance in the development of targeted treatments. This topic is particularly relevant to dermatologists, trichologists, and individuals experiencing scalp-related problems who are seeking effective solutions.

Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.

A hair care product formulated to repair and nurture damaged hair. It contains beauty and repairing components that penetrate deeply into the hair, reaching the tips, and works by opening the cuticles to allow these components to enter. The Tsubaki hair mask is particularly beneficial for individuals with curly hair types like 3b and 3c, who seek intensive repair and nourishment.

Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.

Eye gloss powder is a type of eye makeup that combines the shimmer of a gloss with the lightweight texture of a powder, providing a radiant, dewy finish on the eyelids. This product is typically formulated to offer a long-lasting, glossy effect without the stickiness of traditional eye glosses, adding dimension and brightness to eye makeup looks. Eye gloss powder is popular among makeup enthusiasts seeking a luminous, wet-look effect on the eyes, often for glamorous or high-fashion makeup styles.

Glycolic acid exfoliating toner is a skincare product designed to gently remove dead skin cells and improve skin texture using glycolic acid, a type of alpha hydroxy acid (AHA). This toner helps to exfoliate the skin, promote cell turnover, and enhance the effectiveness of other skincare products by allowing for better absorption. It is particularly beneficial for individuals with dull, uneven skin tone, and those looking to achieve smoother, brighter skin.