YouTube offers a variety of ad formats designed to meet different marketing objectives, including Bumper Ads, Skippable Ads, Non-Skippable Ads, Overlay Ads, Display Ads, Sponsored Cards, and Masthead Ads. These formats provide advertisers with options to engage viewers in different ways, from short, non-skippable messages to interactive display ads, enhancing brand visibility and user engagement. YouTube ads are primarily targeted at businesses and marketers looking to reach a broad and diverse audience through video content.