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Food

Food Trends

A cut of beef that comes from a belly muscle that gets very little use, making it naturally tender when properly cooked. It typically has good marbling, which increases its tenderness, but requires the removal of a tough white membrane running down the middle before cooking. Hanger steak is popular among meat enthusiasts and chefs who appreciate its rich flavor and tenderness.

Traditional Japanese condiment that is a type of rice wine with lower alcohol content and higher sugar content compared to sake. It adds a mild sweetness and depth of flavor to various Japanese dishes, often used in sauces, marinades, and glazes, complementing savory seasonings like soy sauce and miso. Mirin is particularly valued by chefs and home cooks who seek to enhance the flavor profile of their Japanese cuisine.

Japanese seven-flavor spice blend that typically includes ground red chili pepper, ground sansho, roasted orange peel, black sesame seed, white sesame seed, hemp seed, ground ginger, and nori. This spice blend is used to add flavor and heat to various dishes, enhancing their taste with a complex mix of spicy, citrusy, and nutty notes. Shichimi is popular among individuals who enjoy Japanese cuisine and seek to elevate the flavor profile of their meals.

Food and beverage company specializing in the development of technology to create animal-free dairy products. The company focuses on expanding its production and distribution capabilities for these innovative products, aiming to offer sustainable and ethical alternatives to traditional dairy. Remilk primarily targets environmentally conscious consumers and those seeking plant-based dietary options.

A type of fermented tofu known for its strong odor, popular in East and Southeast Asia. Often deep-fried and served with various condiments, it has a mild and pleasant taste with a rich, umami flavor despite its pungent smell. Stinky tofu is enjoyed by adventurous eaters and those who appreciate traditional Asian street foods.

Snack made from seaweed, offering a healthier alternative to traditional chips due to their nutritional benefits. These chips are available in various flavors and are particularly popular in many regions, especially in Asia, for their unique taste and health advantages. They are primarily targeted at health-conscious consumers seeking nutritious snack options.

Alcoholic preparations flavored with botanical matter, resulting in a bitter or bittersweet flavor. Bitters are commonly used in cocktails and as digestive aids, often containing ingredients like herbs, bark, roots, and fruit. They are popular among mixologists and individuals seeking to enhance the flavor profile of their beverages.

Freeze dried strawberries

Freeze-dried strawberries are a nutritious, long-lasting, and versatile food option that retains most of the nutrients of fresh strawberries. The freeze-drying process removes moisture while preserving the fruit's flavor, color, and nutritional value, making them ideal for snacking, baking, and adding to cereals, yogurt, and smoothies. This product is particularly popular among health-conscious consumers and those seeking convenient, shelf-stable fruit options.

Service that allows people to choose their own snacks from a menu of over 2,000 unique options, designed as a customizable gifting solution. Snackmagic differentiates itself by offering a wide variety of snacks and the ability for recipients to build their own snack boxes, making gifting both easy and enjoyable. The service is ideal for individuals and companies looking to send personalized gifts to one person or large groups.

Small, gel-like spheres with a liquid center, commonly used as a topping in bubble tea, frozen yogurt, and other desserts. The outer shell is made from a seaweed extract, and when bitten into, the liquid center bursts, releasing a burst of flavor, with common flavors including mango, strawberry, and lychee. Popping boba is popular among individuals who enjoy unique and flavorful additions to their beverages and desserts.

Popular snack made from tapioca flour and prawn or shrimp flavoring, prepared by mixing ingredients, rolling out dough, cutting into thin slices, drying, and deep-frying. The crackers puff up and become crispy when fried, offering a light and crunchy texture. Commonly served as a snack or appetizer in many Asian countries, they come in various regional flavors and styles.

Small strips or cubes of bacon commonly used in French cuisine to enhance the flavor of various dishes. Typically made from slab bacon, these pieces are fried until crispy, and the rendered fat is often used to cook other ingredients, imparting a rich, smoky taste. Bacon lardons are popular among chefs and home cooks looking to add depth and savory notes to salads, quiches, and stews.

A person who frequently engages in imaginative thoughts or fantasies, often losing focus on their immediate surroundings. This term can also refer to specific entities such as a bar in Austin, Texas, or other cultural references, each providing unique experiences or services. The concept of a daydreamer is relevant to individuals who find themselves often distracted by their thoughts or those interested in cultural venues named after this idea.

A type of stuffed pasta, similar to tortellini but larger in size. Typically filled with ingredients such as cheese, spinach, or meat, and often served with sauces like butter and sage, tomato, or cream-based sauces, it offers a versatile and flavorful dining experience. Tortelloni is a traditional Italian dish enjoyed by pasta enthusiasts and those who appreciate authentic Italian cuisine.

Italian term that generally refers to cheese, commonly used in traditional dishes from central Italy, such as Lazio. It is most famously associated with the dish 'Cacio e Pepe,' which features Pecorino Romano cheese and black pepper. This term and its associated dishes are particularly popular among enthusiasts of Italian cuisine and traditional recipes.

A type of candy known for its intense sour flavor, often marketed as a fun and flavorful treat for those who enjoy sour candies. The brand is distinguished by its vibrant packaging and variety of fruity flavors, typically sold in strip form. Sour Strips primarily appeal to individuals who enjoy sour and tangy snacks, often found in convenience stores, online, and specialty candy shops.

A baby food brand that offers pouches made with ethically sourced meats and organic vegetables. Serenity Kids differentiates itself by focusing on healthy, clean ingredients and providing a variety of options such as grass-fed beef, free-range chicken, bison, and turkey. The target demographic includes health-conscious parents seeking nutritious and ethically sourced food options for their babies.

Brand founded by Pete Maldonado and Rashid Ali in 2012, specializing in high-quality, great-tasting meat snacks. Chomps differentiates itself by being minority-owned and operated, focusing on providing nutritious and flavorful snack options made from sustainably sourced ingredients. The brand primarily targets health-conscious consumers and individuals seeking convenient, protein-rich snack alternatives.

Cooking technique primarily used for steaks, involving a two-step process of low-temperature cooking followed by high-temperature searing. This method ensures even cooking and a tender, juicy interior by first cooking the meat in an oven or smoker until it reaches the desired internal temperature, then searing it in a hot pan or on a grill to create a flavorful crust. The reverse sear technique is particularly popular among home cooks and chefs seeking to achieve restaurant-quality results with their meat dishes.

Pre-Islamic traditional religion of the Hausa people of West Africa, involving practices such as magic and spirit possession. This form of animism, also known as Maguzanci, plays a significant cultural and religious role among the Hausa people, emphasizing the interaction with spirits and the supernatural. Bori primarily benefits the Hausa community by preserving their cultural heritage and providing a spiritual framework for understanding the world.

A popular Chinese dish made with stir-fried noodles, vegetables, and often some type of protein such as chicken, beef, shrimp, or tofu. It is distinguished by its two main variations: crispy (Hong Kong-style) and soft, with the former involving frying the noodles until crunchy and the latter stir-frying them with other ingredients. Chow mein is enjoyed by a wide range of individuals who appreciate flavorful, versatile, and quick-to-prepare meals.

Candy made without artificial colorings, using natural ingredients for color and flavor. Dye-free candy is often considered a healthier and allergy-friendly option, though it may be more expensive and less widely available than traditional candies. It is primarily targeted at health-conscious consumers and individuals with allergies or sensitivities to artificial dyes.

Brown sugar milk tea

A popular Taiwanese beverage that has gained international popularity, known for its rich and sweet flavor. It consists of caramelized brown sugar syrup, fresh milk or non-dairy alternatives, and chewy tapioca pearls, often creating a visually appealing 'tiger stripe' effect on the cup. This drink is particularly enjoyed by individuals who appreciate sweet, creamy beverages with a unique texture.

Cantonese cuisine featuring a variety of roasted meats such as Char Siu, Siu Yuk, Roast Duck, Roast Goose, and Soy Sauce Chicken. These meats are marinated and roasted to achieve a crispy skin and tender, flavorful meat, often served with rice or noodles, making them a popular choice in Chinese barbecue. Siu mei is particularly enjoyed by those who appreciate traditional Cantonese flavors and roasted meat dishes.

Japanese citrus-based sauce made from ingredients like soy sauce, citrus juice, rice vinegar, and sometimes mirin. Known for its tangy, slightly sweet, and savory flavor, it is commonly used as a dipping sauce or dressing in Japanese cuisine, enhancing the taste of dishes such as sashimi, salads, and grilled meats. Ponzu is particularly popular among individuals who enjoy Japanese cuisine and seek to add a unique, flavorful twist to their meals.

A species of water lily found in southern and eastern Asia, known for its edible seeds. These seeds are commonly dried and consumed in various forms, offering nutritional benefits such as being a good source of protein, fiber, and micronutrients like calcium, magnesium, iron, and phosphorus. Makhana is particularly popular among health-conscious individuals and those seeking nutritious snack options.

Type of kebab made of meat cooked on a vertical rotisserie, originating from Turkey. The meat, typically lamb, beef, or chicken, is seasoned and stacked in the shape of an inverted cone, and as it cooks, the outer layer is shaved off and served. Doner is popular in many countries and is often served in a sandwich, wrap, or on a plate with various accompaniments like vegetables, sauces, and bread.

Japanese method of seasoning or flavoring food, commonly used for dishes like seasoned eggs often served with ramen. The eggs are marinated in a mixture of soy sauce, mirin, and other seasonings to give them a rich, savory flavor, enhancing the overall taste of the dish. This technique is particularly popular among ramen enthusiasts and those who enjoy Japanese cuisine.

Queso Chihuahua

Semi-soft cheese originating from the Mexican state of Chihuahua, made from cow's milk. It is characterized by its mild, buttery flavor and excellent melting properties, making it a popular choice for dishes such as quesadillas, nachos, and fundido. Queso Chihuahua is particularly favored by those who enjoy traditional Mexican cuisine and seek a versatile cheese for various culinary applications.

Type of breadcrumb used in Japanese cuisine, made from bread without crusts, resulting in a lighter, airier texture. Known for being crispier than traditional breadcrumbs, it is commonly used in dishes like tonkatsu and tempura to provide a crunchy coating. Panko is particularly popular among chefs and home cooks seeking to add a light, crispy texture to fried foods.

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Key Insights

In February, several emerging trends have taken off in the food space. Leading the charge is Hanger steak, the top trending startup, with a search volume of 110K and an impressive +34% growth rate. Other notable rising trends include Mirin (368K, +37%) and Shichimi, which has seen a +65% increase in interest.

food Trends Overview

There are over undefined trends in the food category. With top trends seeing an average +81.80% growth rate and ranging between 390 – 673K searches per month.

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