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Food

Food Trends

Japanese egg sandwich that has gained popularity for its simplicity and delicious taste. It typically consists of soft, fluffy white bread filled with a creamy egg salad made from hard-boiled eggs, mayonnaise, and sometimes a touch of mustard or other seasonings. This sandwich is a staple in Japanese convenience stores and is enjoyed for its balance of flavors and textures.

A small, green gourd known as Luo Han Guo, native to southern China and northern Thailand, used in traditional Chinese medicine. It is valued for its natural sweetness derived from mogrosides, which are much sweeter than sugar but calorie-free, making it a popular sugar substitute. Monk fruit sweeteners are often used by individuals looking to reduce sugar intake or manage diabetes, commonly found in beverages, desserts, and other foods.

Hunter and Gather

Ancestrally inspired lifestyle brand founded by Amy and Jeff, focusing on promoting health and wellness. Hunter & Gather differentiates itself by addressing issues like poor mental health and chronic illnesses such as obesity through its product offerings and educational content. The brand primarily targets health-conscious individuals seeking natural and holistic approaches to improve their overall well-being.

This is a type of homemade bagel that incorporates yogurt as a key ingredient, alongside flour, egg, baking powder, and salt. The inclusion of yogurt provides a unique texture and flavor, differentiating it from traditional bagels, and it can be prepared using either an oven or an air fryer. This culinary creation is ideal for home bakers seeking a simple yet flavorful alternative to conventional bagels, appealing to those who enjoy experimenting with baking at home.

Company that offers semi-dried sweet potato and cubed-shaped seaweed snacks from South Korea. Koko Farm Foods differentiates itself by introducing unique Korean snacks to the American market, focusing on traditional and healthy snack options. The target demographic includes health-conscious consumers and individuals interested in trying international and culturally unique snacks.

Ufc banana ketchup

A unique condiment made with real bananas and a special blend of spices, known for adding a touch of sweetness and flavor to various dishes. UFC Banana Ketchup stands out in the market due to its distinctive taste, which combines the sweetness of bananas with savory spices, making it a versatile addition to many recipes. This sauce is particularly popular in Filipino cuisine and is favored by those looking to enhance the taste of their food with a unique and flavorful condiment.

Company that focuses on creating whole, raw snacks that are both delicious and nutritious. Known for their kale chips made from fresh, organic kale and hand-crafted dressings using all-natural ingredients, Healthy Crunch differentiates itself by emphasizing the use of local ingredients and promoting healthy eating. The target demographic includes health-conscious individuals seeking nutritious snack options made from high-quality, natural ingredients.

A form of fiber derived from the husks of the Plantago ovata plant's seeds, commonly used as a dietary supplement. It is valued for its ability to absorb water and form a viscous compound, aiding in the treatment of constipation, diarrhea, and irritable bowel syndrome (IBS), as well as helping to lower cholesterol and manage blood sugar levels. Psyllium is particularly beneficial for individuals seeking to improve digestive health and manage certain metabolic conditions.

Preserved form of the lychee fruit, native to Southeast Asia, known for its sweet and floral flavor. Typically peeled, pitted, and packed in syrup or juice, canned lychee offers a longer shelf life and convenience for various culinary applications such as desserts, beverages, and salads. It is particularly beneficial for consumers seeking an easy-to-use, long-lasting alternative to fresh lychee.

A brand specializing in Korean cuisine, offering a variety of food products such as dumplings, sauces, and ready-to-eat meals. Owned by CJ CheilJedang, a South Korean food company, it aims to deliver authentic Korean flavors globally, known for high-quality ingredients and convenience. The brand primarily targets consumers interested in Korean cuisine and those seeking quick, flavorful meal options.

Japanese soy sauce made from soybeans, wheat, salt, and a fermenting agent. It comes in two main types: koikuchi (dark soy sauce) and usukuchi (light soy sauce), and is used in various dishes such as sushi, sashimi, soups, and marinades. Shoyu is primarily used by chefs and home cooks who seek to add umami flavor to their Japanese cuisine.

Company that offers delicious meals in frozen portions specifically designed for babies. Their recipes are prepared with organic ingredients or sustainable produce, and they do not use any additives, ensuring a healthy and convenient meal option for infants. Yooji primarily targets parents seeking nutritious and easy-to-prepare food options for their babies.

Company focused on making nutritious foods more accessible and improving human health. Real Good Foods offers frozen foods that are high in protein, lower in carbs, and made with real food ingredients, differentiating itself by providing healthier alternatives to traditional frozen meals. The target demographic includes health-conscious consumers and individuals seeking convenient, nutritious meal options.

The concept involves making a choice between two unfavorable options, selecting the one that is perceived to cause less harm. It is frequently applied in ethical dilemmas and political discussions, where individuals might opt for a candidate or policy that is not ideal but is deemed better than the alternative. This concept is particularly relevant to voters and decision-makers facing complex moral or strategic choices.

Enoki mushrooms

A type of edible mushroom popular in East Asian cuisine, characterized by long, thin stems and small, white caps. Enoki mushrooms have a mild, slightly fruity flavor and a crunchy texture, often used in soups, salads, and stir-fries, and can also be eaten raw. They are rich in nutrients like B vitamins, dietary fiber, and antioxidants, making them a healthy addition to various dishes.

A company that supports the survival and growth of restaurants by providing a subscription operating system. Table22 offers a full suite of purpose-built software designed to help run successful restaurant programs, differentiating itself by focusing on the creative, communal, and joyful aspects of the restaurant industry. The primary target demographic includes restaurant owners and food enthusiasts seeking comprehensive tools to enhance their restaurant operations.

Furikake seasoning

A popular Japanese seasoning typically sprinkled on top of rice, consisting of a dry mixture of ingredients such as dried fish, sesame seeds, chopped seaweed, sugar, and salt. Furikake is known for its umami flavor and is used to enhance the taste of various dishes, including rice, vegetables, and fish. It is particularly popular among individuals who enjoy Japanese cuisine and seek to add a flavorful touch to their meals.

Beef Birria is a traditional Mexican stew made with beef that is slow-cooked in a flavorful broth of chilies, spices, and herbs. This dish is known for its rich, savory taste and tender, juicy meat, often served with tortillas, onions, cilantro, and lime. Beef Birria is popular among those who enjoy hearty, spicy Mexican cuisine, particularly in regions with a strong Mexican culinary influence.

A monocotyledonous plant in the ginger family (Zingiberaceae), known as Kaempferia galanga, kencur, aromatic ginger, or cutcherry. It has been used in Asian cuisine and traditional medicine for centuries, valued for its aromatic properties and potential health benefits. Sand ginger primarily benefits individuals interested in traditional Asian cooking and natural remedies.

Protein cookies

Protein cookies are snack products designed to provide a high-protein content while resembling traditional cookies in taste and texture. They are typically made with ingredients like whey or plant-based protein, offering a convenient way to support muscle recovery, manage hunger, or maintain a high-protein diet. Protein cookies are popular among fitness enthusiasts, individuals following high-protein diets, and those seeking healthier snack alternatives.

Good Meat is a company that produces real meat without traditional animal slaughter, aiming to create sustainable and ethical meat products. It differentiates itself by using advanced cellular agriculture techniques to cultivate meat in a lab environment, reducing the environmental impact and ethical concerns associated with conventional meat production. Good Meat primarily targets environmentally conscious consumers and those concerned with animal welfare, offering an alternative to traditional meat products.

Japanese company known for its food products, particularly its mayonnaise. Founded in 1919, the company is famous for its rich and creamy mayonnaise, which uses egg yolks instead of whole eggs, setting it apart from competitors. Kewpie's products, including dressings, sauces, and baby food, are popular among Japanese households and food enthusiasts.

Seasoning blend made from ingredients like salt, rice flour, onion, garlic, paprika, and other spices, but notably contains no chicken. It provides a savory, umami flavor that enhances the taste of various dishes, particularly fried foods and snacks. Chicken salt is popular among individuals seeking a flavorful seasoning option that is vegetarian-friendly.

Concept that represents a spiritual life force or healing power in Oceanian cultures, and is also used in various other contexts. In Mandaeism, it is equivalent to 'nous', while in religious texts like the Bible and Quran, it refers to an edible substance. In gaming and fantasy literature, mana is commonly used as a resource for magical abilities, appealing to gamers and fantasy enthusiasts.

Once Upon a Farm

Company founded in 2015 by Cassandra Curtis and Ari Raz that offers organic, non-GMO, and dairy-free snacks and baby food. It provides cold-pressed pouches and plant-rich meals for babies, toddlers, and big kids, differentiating itself by focusing on nutritious, convenient, and delicious options. The target demographic includes health-conscious parents seeking high-quality, organic food products for their children.

Popular communal dining experience originating from China, where diners cook a variety of ingredients in a simmering pot of broth at the table. The ingredients typically include thinly sliced meats, seafood, vegetables, tofu, and noodles, with the broth being flavored in various ways, ranging from mild to spicy. Hotpot is enjoyed by individuals who appreciate interactive dining experiences and diverse flavors, often shared among family and friends.

Coco Fresh Tea & Juice

Premium bubble tea brand with a global presence, offering fresh and naturally made bubble tea and juice. Coco Fresh Tea & Juice differentiates itself by providing high-quality ingredients and a variety of options, including dine-in, takeout, and delivery services. The brand primarily targets bubble tea enthusiasts and health-conscious consumers looking for fresh, natural beverage options.

Italian company founded in 1886 that produces high-quality dried pasta, flour, and other related food products. Known for using traditional methods, such as slow drying at low temperatures, De Cecco ensures the quality and authenticity of its pasta, setting it apart from competitors. The company's products are primarily targeted at consumers who value premium, authentic Italian food products and sustainability.

Macadamia nut syrup

Flavored syrup commonly used in coffee, beverages, and desserts, known for its rich, nutty taste derived from macadamia nuts. It is produced by various brands such as Torani and Monin, offering a range of prices depending on the brand and bottle size, typically between $6.89 and $17.95. This syrup is particularly popular among coffee enthusiasts and culinary professionals looking to add a unique flavor to their drinks and dishes.

A herbaceous, cormous, perennial plant native to Yunnan in southwest China, known for its edible corms. The corms are used to produce low-calorie, high-fiber food products such as konjac jelly and konjac noodles, which are valued for their health benefits. These products are particularly popular among individuals seeking dietary options that support weight management and digestive health.

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Key Insights

In February, several emerging trends have taken off in the food space. Leading the charge is Tamago Sando, the top trending startup, with a search volume of 18.1K and an impressive +421% growth rate. Other notable rising trends include Monk fruit (368K, +80%) and Hunter and Gather, which has seen a +323% increase in interest.

food Trends Overview

There are over undefined trends in the food category. With top trends seeing an average +406.53% growth rate and ranging between 70 – 1.83M searches per month.

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