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Food

Food Trends

A company founded in 2012 that focuses on providing clean, nutritious foods aimed at promoting full-body, inside-out happiness. Simple Mills differentiates itself by offering simple, delicious, real foods that make healthful choices easy for consumers. Their products are primarily targeted at health-conscious individuals seeking nutritious and convenient food options.

South Korean food and beverage company known for its instant noodles and snacks, including popular products like Shin Ramyun, Neoguri, and Chapagetti. Founded in 1965, the company has established a strong presence both domestically and internationally, differentiating itself with high-quality ingredients and unique flavors. Nongshim primarily targets consumers seeking convenient, flavorful, and high-quality instant food products.

Herbal tea made from the leaves of the Pandan plant, known for its unique aroma and flavor. It offers several health benefits, including blood pressure management, heart health, pain relief, digestive health, and detoxification, making it a valuable addition to a healthy diet. Pandan tea is particularly popular among individuals seeking natural remedies and those interested in Southeast Asian cuisine.

A type of soy sauce that is thicker, darker, and slightly sweeter than regular or light soy sauce. It is commonly used in Chinese cuisine to add color and depth of flavor to dishes, often containing added molasses or caramel for a richer taste. This sauce is typically used in braised dishes, marinades, and stir-fries, appealing to those who enjoy traditional Chinese cooking and robust flavors.

A type of long-grain rice traditionally grown in India, Pakistan, and Nepal, known for its distinctive aroma, flavor, and fluffy texture when cooked. Basmati rice is often used in Indian and Middle Eastern cuisines, particularly in dishes like biryani and pilaf, and is available in both white and brown varieties. It is prized for its unique characteristics attributed to the specific geographic regions where it is grown, benefiting culinary enthusiasts and chefs who seek high-quality, aromatic rice for their dishes.

Real estate company that operates a marketplace connecting home sellers with a large network of local investors. The platform ensures that homeowners can get the highest possible off-market price for their properties by providing a competitive bidding environment. Sundae primarily targets homeowners looking to sell their properties quickly and efficiently without the traditional hassles of the real estate market.

Brand that produces vegan ice cream, ice cream sandwiches, and cake mix using synthesized milk proteins from Perfect Day. Their products are animal-free and lactose-free, offering a dairy-like experience without the use of animal products, which differentiates them from traditional dairy and other vegan alternatives. Brave Robot primarily targets consumers seeking plant-based, lactose-free, and environmentally friendly dessert options.

A refreshing, slushy-like fizzy drink made with lychees, sugar, cream, soda, and ice. Known for its perfect sweetness and super refreshing qualities, it stands out as a popular choice for a cool beverage. Lychee soda primarily appeals to individuals seeking a sweet and refreshing drink, especially during warm weather.

Mushroom snacks

Mushroom snacks are healthy, low-fat alternatives to traditional chips, made from mushrooms that are lightly cooked and seasoned to enhance flavor. These snacks offer a nutritious option, often marketed for their health benefits and unique taste, differentiating them from conventional snack foods. They are primarily targeted at health-conscious consumers looking for nutritious and flavorful snack options.

Korean chili powder or chili flakes made from sun-dried red chili peppers, known for its vibrant red color and slightly smoky, sweet, and spicy flavor. It is a key ingredient in many Korean dishes, including kimchi, and is available in different textures, from fine powder to coarse flakes. Gochugaru is primarily used by individuals who enjoy Korean cuisine and seek to add authentic flavor and heat to their dishes.

A staple in Indian cuisine, daal refers to dried, split pulses such as lentils, beans, or peas that do not require soaking before cooking. It is commonly used to prepare various soups or stews, known for their nutritional value and versatility in cooking. Daal is particularly popular among individuals seeking nutritious and protein-rich vegetarian meals.

Home meal delivery service founded in 2013, specializing in offering a wide range of tasty, balanced, and personalized healthy meals. We Cook differentiates itself by using fresh produce and meat to create nutritious meals and snacks, catering to health-conscious consumers. The service is particularly popular among individuals seeking convenient, healthy meal options without the hassle of cooking.

Italian medium-grained rice grown in the Pavia, Novara, and Vercelli provinces of northern Italy. It is favored for making risotto due to its higher starch content and firmer texture, which differentiates it from the more common Arborio rice. Carnaroli rice is particularly popular among chefs and home cooks who seek to create high-quality, creamy risotto dishes.

Orange blossom honey

This is a type of honey produced by bees that primarily collect nectar from the blossoms of orange trees, known for its light, citrusy flavor and aroma. It is often praised for its potential health benefits, including antioxidant properties and soothing effects on sore throats, making it a popular choice for culinary uses and as a sweetener in teas and desserts. Orange blossom honey is typically favored by those who enjoy a milder honey with a floral and fruity taste.

Pasture raised eggs

Eggs produced by hens that have access to outdoor pastures, allowing them to roam freely and engage in natural behaviors. This method of egg production is often seen as more humane and environmentally sustainable compared to conventional methods, and it may result in eggs with higher nutritional content, such as increased omega-3 fatty acids and vitamin D. These eggs are typically sought after by consumers who prioritize animal welfare and nutritional quality in their food choices.

Food blog created by Sarah that focuses on family-friendly, budget-friendly recipes and meal plans. It offers printable shopping lists to simplify dinner planning, making it easier for families to organize their meals. The blog primarily targets busy parents and individuals looking for convenient and affordable meal solutions.

Cooking method that involves preparing food in a pot made of unglazed or glazed pottery. This technique is valued for its ability to retain moisture and heat, resulting in flavorful and tender dishes, and can be used for baking, simmering, and steaming. Claypot cooking is particularly popular among culinary enthusiasts and home cooks who appreciate traditional cooking methods and enhanced flavors.

Milk that has not undergone pasteurization to eliminate harmful bacteria. Advocates claim it retains more nutrients and beneficial enzymes compared to pasteurized milk, but it poses significant health risks due to potential contamination with pathogens like E. coli, Salmonella, and Listeria. Raw milk is often sought by individuals who prefer its taste and texture or use it in artisanal dairy products, though its sale is heavily regulated in many regions.

A technique used in bread making that involves mixing flour and water together and allowing the mixture to rest before adding other ingredients like salt and yeast. This resting period allows the flour to fully hydrate, which can improve the dough's extensibility and gluten development, leading to better texture and flavor in the final bread. The autolyse method is particularly beneficial for bakers seeking to enhance the quality and characteristics of their bread.

Jarrah honey is a type of honey derived from the nectar of the Jarrah tree, native to Western Australia. It is renowned for its antimicrobial, antibacterial, and antifungal properties, largely due to its high hydrogen peroxide content, which helps inhibit the growth of bacteria such as Golden Staph. This honey is particularly beneficial for individuals seeking natural remedies for preventing ulcers, soothing sore throats, and managing blood sugar levels due to its low glycemic index.

Traditional Chinese rice wine originating from Shaoxing in the Zhejiang province. Known for its rich, complex flavor, it is used in Chinese cooking for marinades, sauces, and braised dishes, and can also be consumed as a beverage. Shaoxing wine is particularly valued by chefs and culinary enthusiasts for its unique taste and versatility in recipes.

Korean dish that involves mixing various ingredients with seasonings. Muchim is commonly served as a side dish (banchan) in Korean cuisine and can include a variety of vegetables and ingredients prepared with flavorful seasonings. It is popular among individuals who enjoy Korean food and are looking for flavorful, seasoned side dishes to complement their meals.

Small, bite-sized pieces of salmon that are marinated and cooked using ingredients like sesame oil, soy sauce, honey, rice vinegar, garlic, and ginger. These can be baked, grilled, or pan-seared and are typically served as an appetizer or snack, offering a flavorful and nutritious option. Salmon bites are popular among seafood enthusiasts and those looking for a healthy, protein-rich snack or appetizer.

Traditional Italian and Corsican pork cold cut made from the dry-cured muscle running from the neck to the fourth or fifth rib of the pork shoulder or neck. It is seasoned with spices such as garlic and black pepper, sometimes wine, and cured for several months, resulting in a rich flavor and tender texture. Capocollo is enjoyed by those who appreciate high-quality, artisanal cured meats, often served in charcuterie boards or sandwiches.

Gochujang sauce

Traditional Korean condiment made from red chili pepper flakes, glutinous rice, fermented soybeans, and salt. It offers a unique flavor profile that is spicy, sweet, and savory, with a rich, complex taste due to the fermentation process. Gochujang is commonly used in Korean cuisine to enhance the depth and heat of dishes such as bibimbap, tteokbokki, and various stews and marinades.

A kitchen tool designed to slice, dice, and chop vegetables and fruits efficiently. Veggie choppers come in various models with different features, such as multiple blades and additional functions like peeling, offering convenience and time-saving benefits in food preparation. They are particularly useful for home cooks and individuals looking to streamline their meal prep process.

Wagyu refers to four principal Japanese breeds of beef cattle known for their high-quality, marbled beef. This type of beef is celebrated for its tenderness, rich flavor, and high levels of marbling, which contribute to its premium status and high cost. Wagyu beef is primarily sought after by gourmet chefs, high-end restaurants, and consumers who appreciate luxury and superior meat quality.

A combination of ingredients used in poke bowls, a traditional Hawaiian dish. Poke mix typically includes marinated, uncooked seafood such as tuna or salmon, along with various vegetables, rice, and savory sauces, offering a fresh and flavorful meal. This dish is popular among health-conscious individuals and seafood enthusiasts looking for a nutritious and customizable dining option.

A global company operating in approximately 70 countries across Europe, America, Asia, and Australia, specializing in the production of baked goods. Lotus Bakeries is known for its signature caramelized biscuits, branded as Biscoff, and has diversified its product range to include various snacks and confectioneries, setting itself apart with its unique flavor profiles and high-quality ingredients. The company's products primarily cater to consumers seeking premium baked goods and snacks, including both individual customers and businesses in the food service industry.

Spicy honey is a flavored honey variety that combines the natural sweetness of honey with a spicy kick, typically from chili peppers. This fusion creates a balanced contrast of heat and sweetness, making it a versatile condiment for drizzling over pizza, fried chicken, cheese, and even desserts. Spicy honey appeals to food enthusiasts, home cooks, and those who enjoy experimenting with bold and unique flavor combinations.

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Key Insights

In February, several emerging trends have taken off in the food space. Leading the charge is Simple mills, the top trending startup, with a search volume of 18.1K and an impressive +105% growth rate. Other notable rising trends include nongshim (40.5K, +69%) and Pandan tea, which has seen a +154% increase in interest.

food Trends Overview

There are over undefined trends in the food category. With top trends seeing an average +137.50% growth rate and ranging between 320 – 201K searches per month.

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