Health Trends

Carbonated soft drink that includes added fiber to aid digestion and promote gut health. These beverages help prevent constipation, encourage regular bowel movements, and provide a feeling of fullness, differentiating them from regular sodas by offering additional health benefits. Prebiotic sodas are targeted at health-conscious consumers looking for a tasty yet beneficial alternative to traditional soft drinks.

Traditional soap originating from Morocco, made from a mixture of crushed olives, olive oil, and other natural ingredients. It is rich in vitamins and antioxidants, particularly Vitamin E, which provides deep cleansing, exfoliation, antibacterial properties, moisturizing, anti-aging benefits, and helps in achieving an even skin tone. Primarily used in traditional Moroccan steam baths (hammams) but also suitable for home use, it is beneficial for individuals seeking a natural and effective skincare solution.

A small copper complex of a tripeptide, known for its potential benefits in skin care and wound healing. It promotes collagen production, enhances skin elasticity, and reduces inflammation, distinguishing itself in the skincare industry for its regenerative properties. This compound is primarily targeted at individuals seeking anti-aging solutions and improved skin health.

Rosemary supplement is a herbal dietary product made from the extract of the rosemary plant, known for its antioxidant and anti-inflammatory properties. It is often used to support cognitive function, improve digestion, and promote hair and skin health, with some studies exploring its potential neuroprotective effects. The target demographic includes individuals interested in natural supplements for brain health, digestive support, and general wellness enhancement.

Founded in 2016, this company leverages artificial intelligence to enhance healthcare efficiency and patient outcomes. It differentiates itself by providing AI-driven solutions that streamline the diagnosis and treatment processes, thereby reducing time to treatment and improving patient care. The primary beneficiaries of its technology are healthcare providers and patients seeking faster and more accurate medical interventions.

Arrae is a wellness brand that offers natural supplements designed to address common health issues like bloating, stress, and digestive problems. Their products, formulated by a naturopathic doctor, include ingredients such as digestive enzymes, herbs, and minerals to provide quick and effective relief without the use of fillers or artificial additives. Arrae primarily targets health-conscious individuals looking for natural and effective solutions to improve their well-being and manage everyday discomforts.

Dietary supplement designed to support lean muscle mass, improve athletic performance, and enhance cognitive function. It is distinguished by its formulation that aids in energy production during high-intensity workouts, making it a popular choice among athletes and bodybuilders. The primary users of this supplement are fitness enthusiasts and athletes seeking to enhance their physical performance and muscle development.

This supplement is used to support cognitive function, memory, and brain health by providing phospholipids found in cell membranes, particularly in the brain. It is believed to help improve mental focus and reduce stress, differentiating itself by targeting brain health specifically. The primary demographic for this supplement includes individuals seeking to enhance cognitive performance and manage stress levels, such as students, professionals, and older adults.

A copper supplement is a dietary product designed to provide the essential mineral copper, which plays a vital role in various bodily functions, including the production of red blood cells, maintaining healthy bones, and supporting the immune system. These supplements are typically available in tablet, capsule, or liquid form and are used to prevent or treat copper deficiency. Copper supplements are primarily targeted at individuals with specific nutritional needs, such as those with conditions that impair copper absorption or those on a diet low in copper-rich foods.

Red light therapy is a non-invasive treatment that uses red or near-infrared light to stimulate hair growth by increasing blood flow to the scalp and stimulating hair follicles. It is used to treat hair loss conditions like androgenetic alopecia and is considered safe with minimal side effects. This therapy is primarily targeted at individuals experiencing hair thinning or loss, seeking a non-surgical solution to improve hair density and health.

A synthetic peptide often associated with potential benefits in healing and recovery, Tb500 is a synthetic version of Thymosin Beta-4, a naturally occurring peptide found in high concentrations in blood platelets and wound fluid. It is believed to promote healing by reducing inflammation, increasing cell migration, and supporting the formation of new blood vessels. While sometimes used in veterinary medicine and by athletes, its use in humans is not approved by regulatory agencies like the FDA.

Intellia Therapeutics, Inc. is a clinical-stage biotechnology company that focuses on developing novel therapeutics using CRISPR-based technologies. The company aims to create potentially curative treatments for genetic diseases by leveraging its expertise in gene editing, setting it apart from competitors in the biotech industry. Intellia Therapeutics primarily targets patients with genetic disorders and the medical community seeking advanced gene-editing solutions.

Footwear designed to enhance air circulation and maintain foot dryness during physical activity. These shoes often incorporate mesh uppers and advanced cushioning to provide comfort and support, distinguishing them from standard running shoes by their focus on breathability. They are particularly beneficial for runners and athletes who require footwear that can manage moisture and heat effectively.

A beverage made by soaking or boiling cloves in water to extract their beneficial compounds. Clove water is known for its high concentration of eugenol and other compounds, which are believed to offer various health benefits such as improved digestion and anti-inflammatory properties. This drink is primarily targeted at individuals seeking natural remedies and health-conscious consumers looking for alternative beverages with potential health benefits.

Emergency tools designed to clear an obstructed airway using suction. These devices are portable, easy to use, and available for both adults and children, providing a supplementary aid to traditional first aid methods like the Heimlich maneuver. Anti-choking devices are particularly beneficial for individuals who may be at higher risk of choking incidents, such as young children, the elderly, and those with certain medical conditions.

The Blood–brain barrier (BBB) is a highly selective permeability barrier that separates the circulating blood from the brain and extracellular fluid in the central nervous system (CNS). It is formed by brain endothelial cells connected by tight junctions, which restrict the passage of substances from the bloodstream, thereby protecting the brain from potentially harmful chemicals while allowing essential nutrients to pass through. The BBB is crucial for maintaining the brain's microenvironment and poses challenges for delivering therapeutic agents to treat neurological disorders.

Enamel-safe whitening strips are dental products designed to whiten teeth while protecting the tooth enamel from damage. These strips contain lower concentrations of bleaching agents, such as hydrogen peroxide, that effectively remove surface stains without eroding or weakening the enamel. They are primarily marketed toward individuals looking for a convenient and safe at-home solution to achieve a brighter smile without compromising oral health

Probiotic cleaner is a cleaning solution that utilizes beneficial bacteria to break down dirt, grime, and organic matter at a microscopic level. Unlike traditional chemical-based cleaners, probiotic cleaners introduce live microorganisms that continue working over time, helping to maintain a healthier and more balanced microbial environment on surfaces. These cleaners are primarily targeted at eco-conscious consumers, allergy sufferers, and businesses or households seeking non-toxic, long-lasting cleaning solutions with minimal environmental impact.

Wilde Brands produces thin and crispy protein chips made from real ingredients such as chicken breast, egg whites, and bone broth. These chips offer a high-protein, low-carb snack alternative, differentiating themselves from traditional potato chips by focusing on natural, nutrient-dense ingredients. Wilde Brands primarily targets health-conscious consumers and those following high-protein or low-carb diets.

A cortisol supplement is a dietary or hormonal supplement designed to regulate or support cortisol levels in the body, either by reducing excess stress-related cortisol or supplementing it in cases of deficiency. These supplements may contain adaptogenic herbs like ashwagandha to help manage stress or synthetic cortisol (such as hydrocortisone) for individuals with adrenal insufficiency. Cortisol supplements are primarily targeted at individuals experiencing chronic stress, adrenal fatigue, or medical conditions like Addison’s disease that require cortisol regulation.

An essential oil diffuser designed for aromatherapy, the Magic Train Diffuser is suitable for large rooms and features remote control functionality. It stands out by offering a unique design that combines aesthetic appeal with practical features, such as adjustable mist settings and ambient lighting options, enhancing the aromatherapy experience. This product is ideal for individuals seeking to create a calming and fragrant environment in spacious areas, particularly those who value convenience and modern design in their home wellness tools.

Fitness systems that integrate technology to provide interactive and personalized workout experiences at home. These systems often include features like virtual personal trainers, on-demand workout classes, and real-time performance tracking, differentiating themselves with connectivity and advanced analytics. They are primarily targeted at fitness enthusiasts who prefer the convenience of exercising at home with the guidance and motivation of digital tools.

A company specializing in AI-driven solutions for preliminary medical diagnosis and triage, offering tools that assist healthcare providers in patient assessment and decision-making. Infermedica's solutions are distinguished by their integration of artificial intelligence to enhance diagnostic accuracy and efficiency, supporting healthcare professionals in delivering timely and informed care. The primary beneficiaries of Infermedica's offerings are healthcare providers and institutions seeking to improve patient triage processes and diagnostic support through advanced technology.

A company that focuses on providing children's vitamins, known for offering a chewable vitamin free from added sugars, artificial ingredients, and common allergens. The vitamins are formulated to support children's health with a blend of essential nutrients, emphasizing clean, sustainable, and effective ingredients. Hiya Health primarily targets parents seeking healthy and safe vitamin options for their children.

Sanitary products designed for women, offering a range of pads including ultra-thin, incontinence, and postpartum pads. These pads are made with an organic cotton cover, are unscented, and provide different levels of absorbency, featuring leak guard technology. Rael pads are targeted at women seeking natural, comfortable, and reliable menstrual and incontinence protection.

A portable air monitor is a compact device used to measure and display air quality levels in various environments, often detecting pollutants such as particulate matter, volatile organic compounds (VOCs), and carbon dioxide. These monitors provide real-time data on air quality, allowing users to identify pollution sources and make informed decisions to improve indoor or outdoor air conditions. Portable air monitors are primarily intended for health-conscious individuals, environmental researchers, and professionals working in areas with potential air quality concerns.

A health monitor device is a wearable or portable gadget designed to track and record various health metrics such as heart rate, blood pressure, oxygen levels, and activity levels. These devices often integrate with apps or software to provide real-time data analysis and personalized health insights, helping users manage their wellness goals or monitor specific health conditions. Health monitor devices are targeted at health-conscious individuals, fitness enthusiasts, and those with chronic conditions who require regular health tracking and management.

A plant-based ingredient commonly used in skincare products for its soothing and healing properties. It is valued for its ability to reduce inflammation, promote skin repair, and improve skin elasticity, making it a popular choice in formulations targeting sensitive or damaged skin. Centella skincare products are primarily aimed at individuals seeking to enhance skin hydration and repair, particularly those with sensitive or irritated skin conditions.

Tool designed to enhance productivity during and after meetings by automatically transcribing and categorizing content. Briefly AI generates summaries and action items, allowing users to be more present during meetings and more productive afterward by having organized notes and actionable insights readily available. It is particularly beneficial for professionals and teams who frequently engage in meetings and require efficient documentation and follow-up.

Garments made from cotton grown without synthetic pesticides, fertilizers, or GMOs, promoting healthier soil and reducing soil erosion. These t-shirts offer environmental benefits by maintaining soil fertility and reducing water consumption, as well as health benefits by being free from harmful chemicals, making them safer for farmers, workers, and consumers. Organic cotton t-shirts are ideal for eco-conscious consumers seeking sustainable and high-quality clothing options.