Health Trends

Principle in strength training and fitness that involves gradually increasing the stress placed on the body during exercise to stimulate muscle growth, strength gains, and overall fitness improvements. This can be achieved by increasing the weight lifted, the number of repetitions or sets, decreasing rest time between sets, or increasing the frequency of workouts. Progressive overload is particularly beneficial for athletes, bodybuilders, and fitness enthusiasts aiming to enhance their physical performance and muscle development.

Technology enabling communication between two electronic devices when in close proximity, typically within 4 cm. NFC is utilized for various applications such as contactless payments, data exchange, access control, public transport ticketing, and device pairing, offering convenience and security. This technology primarily benefits consumers and businesses seeking efficient and secure methods for transactions and data transfer.

Company focused on creating health and food products that are free from added chemicals and unnecessary ingredients. Truvani differentiates itself by emphasizing the use of real food and clean ingredients, starting with supplements and expanding into personal care products in 2021. The target demographic includes health-conscious consumers seeking products with transparent and minimal ingredient lists.

Medication used to treat occasional constipation, likely functioning as a stool softener. It helps to soften stools, making them easier to pass and providing relief from constipation. This medication is typically used by individuals experiencing temporary constipation and seeking a gentle solution to improve bowel movements.

The term refers to the maximum amount of time a baby can stay awake between naps or before bedtime. This period encompasses activities such as feeding, diaper changes, and playtime, and its duration varies based on the baby's age and developmental needs. Wake windows are crucial for parents and caregivers to understand in order to ensure proper sleep patterns and overall well-being for the baby.

This cosmetic procedure involves the use of smaller doses of Botox to achieve subtle, natural-looking results. It is often employed as a preventative measure to reduce fine lines while maintaining facial expressions, distinguishing it from traditional Botox treatments that may result in a more frozen appearance. The target demographic includes younger individuals seeking to prevent the onset of wrinkles and those desiring a more natural aesthetic in their cosmetic enhancements.

A company founded in 2018 that aims to make sustainable living simple and accessible for everyone. Inspired by the Bowerbird, which recycles brightly colored plastic scraps to decorate its nest, the company offers highly-effective household and personal care products, and also has a subscription service that allows customers to save 20% on bestselling refills. Bower Collective primarily targets environmentally-conscious consumers looking for sustainable and effective household solutions.

Dietary products derived from beetroot extract, known for their potential health benefits. Beet supplements are believed to help reduce cholesterol levels, lower blood pressure, and improve cardiovascular health, distinguishing them from other supplements by their specific focus on heart health. These supplements are primarily targeted at individuals seeking to enhance their cardiovascular wellness and overall heart health.

An amino acid commonly found in tea leaves, particularly green tea, and in some mushrooms. It is known for its potential calming effects and is often used as a supplement to help with relaxation, stress reduction, and improved focus. Theanine is particularly beneficial for individuals seeking to enhance their mental clarity and reduce stress levels.

Simango is a company that specializes in creating digital training solutions for healthcare professionals. The company differentiates itself by offering immersive and interactive training modules using virtual reality and serious games, aiming to enhance the learning experience and improve practical skills in medical settings. Simango primarily targets healthcare institutions and professionals seeking innovative and effective training methods to improve patient care and operational efficiency.

Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.

Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.

Health supplements designed to support various aspects of wellness, including bone and joint health, immune function, eye care, and blood sugar regulation. Thorne supplements are distinguished by their use of high-quality ingredients and evidence-based formulations, ensuring efficacy and safety. These products are primarily targeted at individuals seeking personalized, scientific wellness solutions to enhance their overall health and extend their health spans.

Company that focuses on creating whole, raw snacks that are both delicious and nutritious. Known for their kale chips made from fresh, organic kale and hand-crafted dressings using all-natural ingredients, Healthy Crunch differentiates itself by emphasizing the use of local ingredients and promoting healthy eating. The target demographic includes health-conscious individuals seeking nutritious snack options made from high-quality, natural ingredients.

Hypoallergenic, plant-based diapers designed for sensitive skin, available in various sizes. These diapers are distinguished by their use of eco-friendly materials and their focus on minimizing skin irritation, offering a premium alternative to conventional diapers. Coterie diapers are primarily targeted at parents seeking high-quality, environmentally conscious diapering options for their infants.

Brand founded by Pete Maldonado and Rashid Ali in 2012, specializing in high-quality, great-tasting meat snacks. Chomps differentiates itself by being minority-owned and operated, focusing on providing nutritious and flavorful snack options made from sustainably sourced ingredients. The brand primarily targets health-conscious consumers and individuals seeking convenient, protein-rich snack alternatives.

The Overhead press, also known as the shoulder press or military press, is a weight training exercise where a weight is pressed straight upwards from the shoulders until the arms are fully extended above the head. This exercise primarily targets the deltoid muscles in the shoulders, but it also engages the triceps, upper chest, and core muscles, making it a comprehensive upper body workout. It is particularly beneficial for individuals looking to build shoulder strength and stability, as well as improve overall upper body strength and athletic performance.

Muslin burp cloths are soft, absorbent cloths made from muslin fabric, used primarily for protecting clothing while burping infants. Known for their lightweight, breathable, and quick-drying properties, these cloths are gentle on a baby’s sensitive skin and effective at catching spit-up and drool. Muslin burp cloths are primarily targeted at parents and caregivers of newborns and infants who prioritize comfort, practicality, and hygiene in daily baby care routines.

Convenient form of pre-workout supplements that typically contain ingredients like caffeine, amino acids, and theanine. These gummies are designed to enhance performance, energy, and focus during workouts, differentiating themselves from traditional powders and drinks by offering a portable and easy-to-consume option. They are primarily marketed towards adults who engage in regular physical exercise and seek a quick, effective boost before their workouts.

A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.

A beverage brand specializing in kombucha drinks that are sugar-free, organic, and low-calorie, aimed at promoting gut health through probiotics. Remedy Drinks differentiates itself by offering a variety of flavors such as Raspberry Lemonade and Orange Splash, packaged in convenient 24-pack cans. The target demographic includes health-conscious consumers seeking natural and functional beverages to support their digestive wellness.

Total Daily Energy Expenditure (TDEE) is a measure of the total number of calories a person burns in a day, encompassing both their Basal Metabolic Rate (BMR) and physical activity level. It is used to determine daily caloric needs for maintaining, losing, or gaining weight by multiplying the BMR by an activity factor based on the individual's level of physical activity. TDEE is particularly useful for individuals looking to manage their weight through diet and exercise planning.

Portable seating solutions that can be easily collapsed for storage and transport. They are commonly used for camping, fishing, picnics, and other outdoor activities, as well as in small living spaces where space-saving furniture is essential. Foldable stools are ideal for individuals who need convenient and compact seating options for various activities.

Edible products infused with the cannabinoid Tetrahydrocannabiphorol (THCP), known for its potent psychoactive effects. These gummies are reported to induce feelings of euphoria, deep relaxation, and heightened sensory perception, with effects typically starting within 30 minutes to an hour and lasting for several hours. THCP gummies are primarily targeted at individuals seeking a strong and long-lasting alternative to traditional THC edibles.

Dietary supplements made from sea moss, a type of seaweed known for its high mineral and nutrient content. These gummies are rich in vitamins, minerals, and antioxidants, offering various health benefits such as immune system support, improved eye health, and enhanced brain function. Sea moss gummies are primarily targeted at health-conscious individuals seeking a convenient way to boost their overall wellness and nutrient intake.

Drinkable Technologies is a company focused on developing innovative water filtration products designed to make water from natural sources safe for consumption. Their flagship product, Drinkable, is a portable water filtration device that combines advanced filtration technology with user-friendly design, allowing individuals to purify water in real-time from lakes, rivers, and other untreated sources. This technology is aimed at outdoor enthusiasts, travelers, and emergency preparedness users who need a reliable and convenient solution for access to clean drinking water.

Ryze Superfoods offers a range of health and wellness products that incorporate functional mushrooms. Their key products include Mushroom Coffee, Mushroom Matcha Powder Tea, and Mushroom Hot Cocoa, each designed to provide various health benefits like improved focus, energy, and sleep support. Ryze Superfoods primarily targets health-conscious individuals looking for natural ways to enhance their well-being.

Psychological term that describes a relationship dynamic where personal boundaries are blurred, and individuals are overly involved in each other's lives. This often occurs in family systems where members are overly dependent on each other for emotional support and identity, leading to a lack of autonomy and individuality. Enmeshment primarily affects individuals within close-knit family units, often resulting in challenges related to personal development and independence.

Dietary supplement derived from peanuts, processed to remove most fat and moisture, resulting in a concentrated protein source. It is commonly used in smoothies, shakes, baking, and cooking to enhance protein content and is beneficial for muscle repair, growth, and weight management. This product is particularly suitable for individuals on plant-based diets, those with dairy allergies, or lactose intolerance.

Intermittent fasting method where an individual consumes all their daily calories in a single meal. This approach is believed to help with weight loss, improve metabolic health, and simplify meal planning by reducing the eating window to one hour per day. Omad is often adopted by individuals seeking to lose weight, improve their metabolic health, or simplify their dietary regimen.