Low-cost ESP (email service provider) that offers drag and drop email builers, split testing and marketing automation.

Agreement to provide access to a product or service for as long as it exists, i.e. for the "lifetime" of the product.

E-commerce social platform designed to help retailers increase revenue.

Music and SFX licensing platform. A library of tracks for use by film-makers is available on subscription.

SEO techniques executed outside of the web page being optimized. Traditionally associated with external link-building.

All-in-one video platform. Users can create and edit from scratch, or with the help of templates and stock footage. Screen recording and format conversion software provide further options.

Increase in business driven primarily by the quality of the thing being sold.

Software for generating copy based on various user-set parameters. Powered by artificial intelligence.

Budget email marketing tool aimed at individual content creators and new businesses.

Content analytics and planning platform. It is designed to act as a single hub for metrics on blog and social content.

Paraphrasing tool. Users input a piece of copy and the software rewords it.

Production of written material for a client, with a focus on ranking well in SERPs.

Chatbot software that can be used on a website or on WhatsApp.

The marketing practice of writing in order to grab attention and ultimately persuade. Copywriting is commonly used in sales copy, Facebook ads, newsletter emails, and more.

Electronic Point Of Sale digital system used for the payment of goods in shops.

Automated outreach tool. It sends out personalized emails to try and generate backlinks to content.

The term used to define the generation of people who were born between the years of 1995 and 2015.

The combination of sales, marketing and customer success under one organizational umbrella. Also called rev ops.

Category of enterprise software assisting companies through digital transformation.

Merging online and offline marketing strategies together.

Print supply chain model in which products are not printed until an order is received.

B2B marketing software that delivers gifts and messages to employees, customers, and prospects to build deeper connections.

Customer marketing business that utilizes email and SMS marketing to help institutions acquire and retain potential customers.

Content creator monetization platform. It serves as a marketplace for brand sponsorship.

Email marketing software designed to boost conversions through interactive AMP emails.