Marketing Trends

Advertising that has been targeted to specific groups of people based on browser history, user profiles and past actions.

Merging online and offline marketing strategies together.

Psychological practice of focused on persuading or nudging people to take a specific action.

Retail execution software company based in Brazil, creating e-commerce interfaces that work well for businesses and buyers.

Advertising platform that's specific for the popular video mobile app.

Crowdsourced social media website where users pay to receive content from specific creators.

Professional digital marketer that has intiminate knowledge of SEO and SEM.

The marketing strategy given for a specific product.

Person that specializes in marketing activities that happen online. Common forms of digital marketing include search engine optimization, social media promotion and online advertising.

The act of using various social media channels to produce content that markets a product or service to users.

A broad term that describes technology used in various marketing activities, from analytics to posting on social media.

Email marketing software company that focuses on features (like marketing automation) for small businesses.

Individuals that use technology to directly enhance their bodies.

SEO software suite that contains features for rank tracking, technical site audits and keyword research.

CRM that provides tools for collecting, managing, tracking and reaching out to leads and customers.

Examination of data related to past performance in order to inform future business practices.

Key performance indicators. The main fields of assessment used to determine the success of a particular business, often used internally.

Service that hires "curators" to include an artist's songs in a Spotify playlist, thus increasing reach on the platform.

Assignnment of values to desired user actions so as to better quantify the influence marketing is having on consumers.