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Pets

Discover Trending Pet Topics And Products

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali Foxworth, it differentiates itself by offering comprehensive pet care plans that combine wellness and insurance coverage. Wagmo primarily targets pet owners seeking affordable and extensive care options for their pets.

Dietary supplements designed to reduce stress and anxiety in dogs. These treats aim to soothe a dog's fight, flight, or freeze response by targeting different parts of the dog's system, often containing ingredients like chamomile, valerian root, and L-theanine. Calming bites are primarily targeted at dog owners looking to alleviate their pets' anxiety and promote a sense of calm during stressful situations.

Patented formula designed to address the underlying causes of anal gland problems in pets. It is made in the USA with all-natural ingredients, including pumpkin seed, probiotics, and digestive enzymes, which help support healthy anal gland function and digestion. Glandex is primarily targeted at pet owners seeking a natural and effective solution for their pets' anal gland issues.

Absorbent pads designed to assist in house training puppies by providing a designated indoor area for them to relieve themselves. These pads typically consist of multiple layers, including an absorbent core and a waterproof bottom layer, to prevent leaks and contain messes. Puppy pads are particularly useful for pet owners in apartments, those with limited outdoor access, or those training young puppies.

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly materials, appealing to environmentally conscious pet owners. The target demographic includes pet owners who prioritize sustainability and high-quality, natural products for their pets.

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A carpet rake is a specialized cleaning tool designed to lift dirt, pet hair, and debris from carpets while also restoring their texture and fluffiness. It typically features a long handle and durable bristles or rubber tines that help loosen embedded particles and revitalize carpet fibers. Carpet rakes primarily appeal to pet owners, homeowners, and professional cleaners seeking to maintain or refresh carpets with minimal effort.

Digital pet health startup based in Germany, founded in 2020 by Alexander Thelen and Stanislav Nazarenus. The company focuses on providing innovative health solutions for pets, distinguishing itself through its use of technology and data-driven approaches to improve pet wellness. Mammaly primarily targets pet owners who are looking for advanced and reliable health care options for their pets.

Bioactive terrarium

A self-sustaining ecosystem designed to mimic natural environments, incorporating animals and various microorganisms. This setup often includes live plants, beneficial bacteria, fungi, and invertebrates like isopods and springtails, which help break down waste and recycle nutrients, maintaining a balanced and healthy habitat. Bioactive terrariums are particularly beneficial for reptile and amphibian enthusiasts who seek to create a more natural and low-maintenance environment for their pets.

A nutrition company that specializes in creating meticulously researched and thoughtfully designed wellness products for dogs. The company offers daily vitamins and raw food, all of which are human-grade, complete and balanced, and formulated by veterinary nutritionists, differentiating itself with USDA-certified raw beef or chicken products that are flash-frozen to maintain quality. Maev primarily targets dog owners who are seeking high-quality, scientifically formulated nutrition for their pets.

Robot litter box

Automatic self-cleaning devices designed to reduce the need for manual scooping of cat litter. These devices often feature smart connectivity, open-top designs, and various return and shipping policies, providing convenience and hygiene for pet owners. Robot litter boxes are particularly beneficial for cat owners seeking a low-maintenance solution to managing their pets' waste.

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Mobile dog grooming

Mobile dog grooming is a service where professional groomers travel to the client's location to groom their dogs in a specially equipped vehicle. This service typically includes bathing, drying, brushing, haircuts, nail trimming, ear cleaning, and gland expression, providing convenience and reducing stress for both pets and owners. It is particularly beneficial for pet owners who prefer not to travel to a grooming salon or have pets that are anxious or difficult to transport.

Brand under the Sensen Group Co., Ltd that manufactures aquarium equipment such as filters, water pumps, and other related products. Sunsun is known for its wide range of reliable and affordable aquarium products, catering to both freshwater and marine aquariums, which differentiates it from competitors by offering comprehensive solutions for aquatic environments. The primary target demographic for Sunsun includes aquarium hobbyists, pet store owners, and professional aquarists seeking quality and cost-effective aquarium equipment.

Orivet Genetic Pet Care provides advanced DNA testing services for dogs and cats. These tests offer valuable insights into the genetic makeup, health risks, and breed identification of pets, distinguishing Orivet by its comprehensive and user-friendly approach. The primary users of Orivet's services include breeders, pet owners, and veterinarians seeking detailed genetic information to ensure the well-being of their animals.

Specialized products designed to help pets manage stress and anxiety. They often contain ingredients like L-Theanine, colostrum, Vitamin B1, hemp oil, and melatonin, which work together to promote relaxation and reduce anxiety in pets. These treats are particularly beneficial for pets during stressful events such as thunderstorms, fireworks, travel, or separation from the owner.

Bugalugs is a brand that offers a variety of dog care products, such as plaque removers, biodegradable grooming wipes, and luxury shampoos. These products are designed to maintain the hygiene and grooming of dogs, providing convenience and quality care for pet owners. Bugalugs primarily targets dog owners who are looking for effective and eco-friendly grooming solutions for their pets.

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Company that offers private dog parks for safe exercise and training. It allows dog owners to rent private spaces where their dogs can play and train in a secure environment, differentiating itself by providing exclusive, safe, and controlled environments for dogs. The service is primarily targeted at dog owners seeking safe and private areas for their pets to exercise and have fun.

Lyka pet food is a brand that offers fresh, homemade dog food delivered directly from their Australian kitchen to customers' doors. The brand uses high-quality ingredients such as beef mince, beef heart, purple sweet potato, broccoli, carrot, kale, sardines, beef liver, and psyllium seed husk to create nutritious meals aimed at enhancing dogs' health and well-being. Lyka pet food primarily targets dog owners who are looking for premium, nutritious, and convenient meal options for their pets.

Supertails is a company based in India that specializes in pet supplies, offering a wide range of products for cats and dogs. Founded in 2021, it differentiates itself by providing top brands, competitive prices, fast delivery, and easy returns. Supertails primarily targets pet owners looking for quality pet essentials and convenient shopping experiences.

Pawlicy advisor

Insurance broker based in Scarsdale, New York, specializing in pet insurance. It is recognized as America's #1 pet insurance marketplace, providing free personalized advice to pet parents to help them compare top insurance companies and enroll in the right coverage at a great price. The service is primarily targeted at pet owners seeking transparent and simplified options for pet insurance coverage.

A dog DNA test is a genetic test used to determine the breed composition, potential genetic health risks, and specific genetic traits of a dog. These tests can identify various diseases such as Glaucoma, Von Willebrand Disease, and breed-specific conditions like Muscular Dystrophy in Golden Retrievers, as well as detect the presence of the MDR1 gene, which can cause severe adverse reactions to certain drugs. Dog DNA tests are particularly beneficial for dog owners who want to understand their pet's genetic background and health predispositions to provide better care.

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A leading pet food subscription company in the UK, founded in 2016, specializing in 100% natural, nutritious raw pet food tailored to the specific needs of pets. Bella and Duke differentiate themselves by offering meal plans that aim to improve the health and happiness of pets through high-quality, natural ingredients. Their services are primarily targeted at pet owners who seek to provide their cats and dogs with a healthier, more natural diet.

Feline Lower Urinary Tract Disease (FLUTD) encompasses a range of conditions affecting the bladder and urethra of cats, leading to symptoms such as frequent urination, straining, blood in the urine, and urinating outside the litter box. The causes of FLUTD include infections, bladder stones, urethral obstruction, and idiopathic cystitis, with treatment options varying based on the specific cause and potentially involving dietary changes, medications, or surgery. FLUTD primarily affects domestic cats and is a concern for cat owners and veterinarians aiming to manage and prevent urinary tract issues in felines.

Direct-to-consumer pet food company that produces human-grade and fresh food for cats. Smalls differentiates itself by offering a variety of high-quality products, including beef, freeze-dried chicken, and turkey and duck, aimed at providing healthier and more nutritious options for feline diets. The primary target demographic for Smalls includes cat owners who prioritize premium, fresh, and human-grade food for their pets.

6

What’s Trending in Pet

In May, several emerging trends have taken off in the Pet space. Leading the charge is Wagmo, the top trending startup, with a search volume of 4.4K and an impressive +115% growth rate. Other notable rising trends include Calming bites (590, +525%) and Glandex, which has seen a +127% increase in interest.

Pet Industry Overview

There are over 11,026 trends in the Pet category. With top trends seeing an average +726.30% growth rate and ranging between 590 – 823K searches per month.

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