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Beauty

Discover Trending Beauty Topics And Products

Blurring setting powder

Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.

Barrier moisturizer

Skincare products designed to protect and repair the skin's natural barrier. They are often used to help with conditions like dry skin, eczema, or other forms of dermatitis by locking in moisture and protecting the skin from environmental stressors. These moisturizers are beneficial for individuals with compromised skin barriers seeking to maintain skin hydration and health.

Anti-frizz spray

Hair care product designed to reduce frizz and smooth the hair. It typically contains ingredients that help to seal the hair cuticle, lock in moisture, and protect against humidity, providing a sleek and polished look. Anti-frizz spray is particularly beneficial for individuals with curly, wavy, or frizz-prone hair seeking to maintain a smooth and manageable hairstyle.

Collagen Jelly Cream

Collagen jelly cream is a skincare product formulated with a gel-like texture that delivers collagen and hydrating ingredients to improve skin elasticity and moisture retention. Its jelly consistency allows for quick absorption while providing a cooling effect, making it suitable for layering in skincare routines without feeling greasy. Collagen jelly cream is primarily intended for individuals concerned with skin firmness, dryness, and early signs of aging.

Ashwagandha cream

Ashwagandha cream is a topical formulation containing ashwagandha, an adaptogenic herb recognized for its stress-relieving and skin-calming effects. It aims to support skin resilience, reduce signs of fatigue or stress, and enhance skin vitality through antioxidant and anti-inflammatory action. This cream is mainly targeted at individuals with stressed or sensitive skin seeking herbal-based skincare.

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Silicone face tape

Beauty product used to temporarily lift and tighten the skin, often for cosmetic purposes. It is typically used to create a more youthful appearance by smoothing out wrinkles and fine lines, and can be hidden under makeup or hair. The tape is popular for special occasions or photo shoots where a temporary lift is desired.

A body dryer is an appliance designed to dry the body using warm air after bathing or showering, offering a touch-free alternative to traditional towels. These dryers often come with adjustable airspeed and temperature settings, providing a hygienic, comfortable, and energy-efficient drying experience while reducing the spread of bacteria associated with damp towels. Body dryers are primarily aimed at individuals seeking luxury bathroom upgrades, as well as people with mobility challenges or sensitive skin who benefit from a gentler drying process.

Nano Hydroxyapatite

Nano hydroxyapatite is a synthetic form of hydroxyapatite, a naturally occurring mineral found in human teeth and bones, but engineered at the nanoscopic level for enhanced performance. It is primarily used in dental care products like toothpaste, where it helps to remineralize tooth enamel, reduce sensitivity, and prevent cavities by mimicking the natural structure of teeth. Nano hydroxyapatite is particularly targeted at individuals looking for advanced oral care solutions, including those with tooth sensitivity or a high risk of enamel erosion.

Enamel safe whitening strips

Enamel-safe whitening strips are dental products designed to whiten teeth while protecting the tooth enamel from damage. These strips contain lower concentrations of bleaching agents, such as hydrogen peroxide, that effectively remove surface stains without eroding or weakening the enamel. They are primarily marketed toward individuals looking for a convenient and safe at-home solution to achieve a brighter smile without compromising oral health

Infrared hair dryer

An infrared hair dryer is a hair styling tool that uses infrared heat technology to dry hair more gently and evenly compared to traditional hair dryers. The infrared heat penetrates the hair shaft, drying hair from the inside out, which helps reduce damage, improve moisture retention, and leave hair smoother and shinier. This type of hair dryer is typically favored by individuals with fine, curly, or damaged hair, as well as professional stylists seeking tools that minimize frizz and enhance hair health.

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Brightening deodorant

A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.

Signature scent

A personal and distinctive fragrance that reflects an individual's personality and style. It serves as a unique olfactory signature, often chosen to convey specific traits or emotions, making it memorable and recognizable. Signature scents are typically sought after by individuals looking to express their identity and leave a lasting impression through their choice of fragrance.

A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.

Skincare products that contain peptides, which are short chains of amino acids. These lotions offer benefits such as anti-aging, skin repair, hydration, improved firmness and elasticity, and anti-inflammatory properties, making them valuable for enhancing skin health and appearance. Peptide lotions are commonly used by individuals seeking to improve their skin's overall condition and combat signs of aging.

Kojic Acid Mask

A kojic acid mask is a skincare treatment formulated with kojic acid, an ingredient known for its skin-brightening and hyperpigmentation-reducing properties. It works by inhibiting melanin production, helping to fade dark spots, acne scars, and uneven skin tone while promoting a more radiant complexion. Kojic acid masks are primarily used by individuals looking to address hyperpigmentation, dull skin, or discoloration as part of their skincare routine.

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Transparent mascara

Clear mascara is a cosmetic product used to define and separate eyelashes without adding any color, offering a natural appearance. It can also serve as a brow gel to set eyebrows or as a primer for colored mascara, enhancing the overall makeup look. This product is ideal for individuals seeking a subtle, natural enhancement to their lashes and brows, often appealing to those who prefer minimal makeup or have sensitive eyes.

Rice moisturizer

A skincare product formulated to seal in hydration and effectively moisturize the skin. It provides a natural glow and is lightweight, making it suitable for those who prefer a less heavy moisturizer. Rice moisturizer is particularly beneficial for individuals seeking a gentle yet effective hydration solution for their skin.

Hair care product designed to enhance shine, reduce frizz, and improve hair manageability. Styling oil typically includes natural oils such as argan or coconut oil, providing nourishment and moisture to the hair. It is suitable for all hair types, appealing to individuals seeking to maintain smooth and glossy hair.

Glass skin cream

Skincare product designed to achieve a smooth, luminous, and transparent complexion, often inspired by Korean beauty routines. Glass skin creams typically include hydrating ingredients such as hyaluronic acid and botanical extracts to improve skin texture and radiance, setting them apart from other skincare products by focusing on a dewy, reflective finish. This product is primarily targeted at individuals seeking a radiant and youthful appearance, often appealing to those interested in Korean beauty trends and skincare enthusiasts.

Smart electric toothbrush

A smart electric toothbrush is a dental hygiene device equipped with sensors and connectivity features, such as Bluetooth or app integration, to monitor and improve brushing habits. It offers features like real-time feedback, pressure sensing, brushing timers, and personalized coaching through a connected app to enhance oral care effectiveness. Smart electric toothbrushes are primarily targeted at health-conscious consumers and tech-savvy individuals seeking improved dental hygiene and guided brushing routines.

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Hydrating conditioner

A hair care product formulated to replenish moisture and repair hair, providing protection against future damage. Hydrating conditioners are especially effective for individuals with straight or fine hair, offering enhanced manageability and shine by addressing dryness and brittleness. This product is ideal for those seeking to maintain healthy, hydrated hair, particularly if their hair is prone to damage.

Densifying shampoo

Hair care product designed to enhance the appearance of hair thickness and fullness by improving its density and strength. Densifying shampoos typically contain ingredients that fortify and nourish the hair, contributing to a more youthful and healthy look. These shampoos are particularly beneficial for individuals with fine or thinning hair who seek to improve hair volume and vitality.

Azelaic acid powder

A versatile skincare ingredient known for its antibacterial, anti-inflammatory, and exfoliating properties. It is commonly used to treat acne, rosacea, and hyperpigmentation, and it helps in improving overall skin texture and tone. Azelaic acid powder is particularly beneficial for individuals with sensitive or acne-prone skin seeking to enhance their complexion and address specific skin concerns.

A twist-up balm that serves as both a hydrating serum and a makeup primer. It provides moisture and smooths the skin, making it easier to apply makeup and ensuring a longer-lasting finish. This product is ideal for individuals looking for a convenient, dual-purpose skincare and makeup solution.

Red light therapy device

Red light therapy devices utilize low-level red wavelengths of light to promote healing, improve skin conditions, relieve pain, and aid muscle recovery. These devices, such as the PlatinumLED BIOMAX 900 and Bestqool BQ150, are distinguished by their ability to deliver targeted light therapy, with prices ranging from $549 to $1,299. They are primarily used by individuals seeking non-invasive treatments for skin health, pain relief, and muscle recovery, often under the guidance of a healthcare provider.

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Undereye corrector

An undereye corrector is a cosmetic product specifically formulated to neutralize and conceal dark circles and discoloration under the eyes. It typically contains color-correcting pigments, such as peach or orange tones, which counteract blue or purple hues in the undereye area and may also include hydrating ingredients to address dryness and fine lines. Undereye correctors are primarily used by individuals seeking a brighter, more even-toned appearance under the eyes, particularly those experiencing dark circles due to genetics, fatigue, or aging.

TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.

Nectar oil is a product associated with CBD-infused skincare and wellness items, such as face serums and roll-ons. It is valued for its potential benefits in promoting skin health and overall well-being, often incorporating natural ingredients to enhance its effects. The target demographic for nectar oil includes individuals seeking natural and holistic approaches to skincare and wellness, particularly those interested in the benefits of CBD products.

Self-tanning product designed to give the skin a tanned appearance without the need for sun exposure. Tanning foam is favored for its easy application and rapid results, utilizing ingredients such as DHA to temporarily darken the skin. It is primarily used by individuals seeking a sun-kissed look without the risks associated with UV exposure.

Cherry makeup refers to a range of cosmetic products that incorporate cherry-inspired shades and ingredients, often associated with brands like Pacifica known for their vegan and cruelty-free offerings. These products typically include items such as cherry cheek makeup and setting products, providing a vibrant and natural look while emphasizing ethical beauty standards. Cherry makeup is targeted at consumers who prioritize cruelty-free and vegan beauty products, often appealing to environmentally conscious individuals seeking bold and natural aesthetics.

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What’s Trending in Beauty

In May, several emerging trends have taken off in the Beauty space. Leading the charge is Blurring setting powder, the top trending startup, with a search volume of 1K and an impressive +3200% growth rate. Other notable rising trends include Barrier moisturizer (1.3K, +2700%) and Anti-frizz spray, which has seen a +1500% increase in interest.

Beauty Industry Overview

There are over 101,909 trends in the Beauty category. With top trends seeing an average +2361.23% growth rate and ranging between 50 – 135K searches per month.

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