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Beauty

Discover Trending Beauty Topics And Products

Sunscreen water

Sunscreen water is a type of sun protection product that combines the UV-blocking properties of sunscreen with a lightweight, water-like texture. It typically uses a fluid, non-greasy formula that spreads easily and absorbs quickly into the skin while offering broad-spectrum protection against UVA and UVB rays. Sunscreen water is primarily targeted at individuals seeking a light, non-sticky alternative to traditional sunscreens, especially those with oily or sensitive skin types.

A type of personal care product commonly used for cleansing purposes, often found in skincare and haircare products. These gels are designed to create a lather or foam when mixed with water, which helps to remove dirt, oil, and impurities from the skin or hair. They are popular in facial cleansers, body washes, and shampoos, appealing to individuals seeking effective cleansing solutions.

Cosmetic products designed to apply color to the lips, combining the benefits of both lipstick and lip liner. Lip crayons are known for their ease of application, variety of finishes and colors, and often include moisturizing ingredients to enhance lip health. They are particularly popular among individuals seeking a convenient and versatile lip color solution that provides both definition and hydration.

Skincare products designed for nighttime use to repair, hydrate, and rejuvenate the skin. These serums often contain active ingredients that improve skin texture and reduce signs of aging, offering enhanced skin renewal during sleep. They are primarily targeted at individuals seeking to enhance their skincare routine with products that address aging and skin texture concerns.

Blurring foundation

Cosmetic product designed to smooth out skin imperfections, often used in makeup routines. It provides a smooth, even finish by minimizing the appearance of pores and fine lines, distinguishing itself with its ability to create a flawless complexion. This product is primarily targeted at individuals seeking to enhance their makeup application with a focus on achieving a polished and natural look.

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Plated skin science

This approach involves skincare treatments utilizing platelet-derived exosomes to rejuvenate skin and hair, aiming to promote a youthful appearance. It differentiates itself by focusing on the use of exosomes, which are small vesicles that can facilitate cell communication and regeneration, potentially offering advanced anti-aging benefits. The target demographic includes individuals seeking innovative and scientifically-backed skincare solutions for anti-aging and skin rejuvenation.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

A device designed to hydrate and condition hair by using steam to open hair cuticles, allowing for better moisture and nutrient absorption. This tool enhances the effectiveness of hair treatments, making it a valuable addition to hair care routines for improved hair health and manageability. Hair steamers are particularly beneficial for individuals with dry, damaged, or curly hair seeking enhanced hydration and treatment penetration.

Glutathione lotion

Glutathione lotion is a body care product enriched with glutathione, an antioxidant known for its skin-brightening and protective properties. It is designed to hydrate the skin while helping to lighten dark spots, even out skin tone, and protect against environmental stressors. This lotion is mainly targeted at individuals interested in full-body skin brightening and hydration, often within the beauty and personal care market.

Subscription-free booking system and salon management software designed for the beauty and wellness industry. It offers features such as online booking, calendar management, POS, client management, marketing tools, reporting and analytics, and a mobile app, making it a comprehensive solution for managing salon operations. This software is suitable for businesses of various sizes looking for a cost-effective and user-friendly management tool.

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Liquid vitamins

Liquid vitamins are dietary supplements in liquid form that provide essential vitamins and nutrients for overall health. They offer an alternative to pills or capsules, often providing better absorption and ease of consumption, especially for those with difficulty swallowing tablets. Liquid vitamins are ideal for individuals looking for a convenient and potentially more effective way to supplement their diet with necessary vitamins and minerals.

Purifying shampoo

A hair care product formulated to deeply cleanse the scalp and hair by removing buildup from styling products, minerals, and pollutants. Purifying shampoo is distinguished by its ability to strip away residues that regular shampoos may leave behind, thus restoring the hair's natural shine and manageability. It is particularly beneficial for individuals who use a lot of styling products or have hard water, as well as those seeking a thorough cleanse for their hair and scalp.

Oat moisturizer

An oat moisturizer is a skincare product formulated with oat extracts or colloidal oatmeal to hydrate, soothe, and protect the skin. It distinguishes itself with anti-inflammatory and barrier-strengthening properties, making it effective for calming irritation, dryness, and sensitivity. Oat moisturizers are primarily targeted at individuals with sensitive, dry, or eczema-prone skin seeking gentle, nourishing hydration.

Firming moisturizer

A skincare product designed to enhance skin elasticity and firmness by incorporating ingredients such as hyaluronic acid and glycerin, which help to draw moisture into the skin. These moisturizers aim to provide a smoother and more youthful appearance by temporarily tightening the skin's surface. Firming moisturizers are primarily targeted at individuals seeking to reduce the appearance of fine lines and sagging skin, often appealing to those concerned with anti-aging skincare routines.

This cosmetic product is a liquid eyeshadow known for its crease-proof and long-lasting properties. It offers a range of high pigment shades, allowing for easy and vibrant eye makeup application. Eye tint is ideal for individuals seeking durable and vivid eye makeup solutions.

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A makeup product designed to define and enhance facial features by creating shadows and highlights. The contour stick is creamy and comes in a stick form, allowing for precise application on areas such as the cheekbones, jawline, and nose to sculpt the face. It is primarily used by individuals seeking to achieve a more defined and structured facial appearance, often appealing to makeup enthusiasts and professionals.

Exfoliating soap

This type of soap incorporates ingredients that aid in the removal of dead skin cells from the skin's surface. It typically contains natural or synthetic exfoliants like microbeads or crushed seeds, which help to unclog pores, prevent acne, and enhance skin texture by encouraging new skin cell growth. Exfoliating soap is particularly beneficial for individuals seeking to improve their skin's appearance and texture through regular exfoliation.

Skincare product formulated with madecassoside, known for its anti-inflammatory and wound-healing properties. Cica serum helps soothe irritated skin, reduce redness, and accelerate the healing process, while also stimulating collagen production to maintain youthful skin. It is particularly beneficial for individuals with sensitive, irritated, or aging skin seeking to improve skin health and appearance.

Alpha arbutin serum

Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.

Edge control bask

Edge control is a hair styling product designed to smooth and hold down the edges or baby hairs along the hairline for a polished look. Typically formulated with waxes, gels, or oils, edge control provides long-lasting hold and shine without flaking, especially for textured or curly hair types. This product is primarily targeted at individuals with natural, relaxed, or curly hair who desire sleek, defined hairlines as part of their grooming routine.

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Hair thickening spray

Products designed to enhance the appearance of thicker, fuller hair by coating strands with a lightweight formula that adds volume and texture. These sprays often include ingredients such as polymers or fibers that adhere to the hair, creating a denser look. They are particularly beneficial for individuals with fine or thinning hair seeking to improve hair volume and texture.

Skincare products designed to enhance skin elasticity and firmness by delivering concentrated active ingredients. These serums often contain peptides, antioxidants, and hyaluronic acid to help reduce fine lines and sagging, providing a more youthful appearance. Firming serums are primarily targeted at individuals seeking to improve skin texture and combat signs of aging.

Scalp SPF is a sun protection product specifically formulated to protect the scalp from ultraviolet (UV) radiation while accommodating hair coverage and sensitive skin areas. Available in forms such as sprays, powders, serums, or lightweight lotions, scalp SPF products differentiate themselves from traditional sunscreens through non-greasy formulations, residue-free application, and compatibility with different hair types and hairstyles to help prevent sunburn and long-term scalp damage. Scalp SPF products are primarily targeted at individuals with thinning hair, exposed scalps, outdoor lifestyles, or heightened interest in skincare and sun protection.

Toothbrush water flosser

A toothbrush water flosser is an oral hygiene device that combines the functions of an electric toothbrush and a water flosser into a single unit. It is designed to simultaneously brush teeth and clean between them using a stream of pressurized water, enhancing overall dental cleaning efficiency. This device is primarily targeted at individuals seeking a comprehensive, space-saving oral care solution, especially those with braces, implants, or sensitivity concerns.

Personal care product designed to add fragrance to the body, offering a lighter alternative to traditional perfumes. Body sprays are primarily used for their scent rather than for preventing body odor, and they come in a variety of fragrances to suit different preferences. They are popular among both men and women who seek a subtle and refreshing scent throughout the day.

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Hair care product designed to enhance, define, and manage curly hair. It provides moisture, reduces frizz, and helps in defining curls, often containing beneficial ingredients like argan oil. Curl cream is particularly popular among individuals with naturally curly or wavy hair who seek to maintain and enhance their curl pattern.

Turmeric lotion

Turmeric lotion is a skincare product infused with turmeric extract, known for its anti-inflammatory and antioxidant properties. It helps soothe irritated skin, even out skin tone, and support overall skin health while providing daily hydration. This lotion is primarily targeted at individuals seeking natural solutions for sensitive, inflamed, or uneven skin.

Skincare products formulated to target specific concerns such as dark circles, puffiness, and wrinkles around the eyes. Eye serums are distinguished by their concentrated active ingredients, which provide targeted treatment and are often lighter in texture compared to creams, allowing for better absorption. These products are primarily aimed at individuals seeking to improve the appearance of the delicate skin around their eyes, often appealing to those concerned with signs of aging or fatigue.

Curling cream is a hair styling product formulated to define, shape, and enhance natural curls while providing moisture and frizz control. It typically contains hydrating ingredients and light hold agents that help curls retain their shape without stiffness, making hair more manageable and bouncy. Curling cream is primarily targeted at individuals with wavy, curly, or coily hair seeking to enhance curl definition and maintain healthy, moisturized hair.

Collagen body lotion

Skincare product designed to enhance skin texture and appearance by utilizing collagen, a protein that supports skin structure and strength. Collagen body lotion often hydrates the skin, improves elasticity, and reduces the appearance of fine lines and wrinkles, sometimes incorporating additional ingredients like retinoids and peptides for enhanced benefits. This product is primarily targeted at individuals seeking to improve skin firmness and reduce signs of aging, appealing to those interested in maintaining youthful and healthy skin.

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What’s Trending in Beauty

In May, several emerging trends have taken off in the Beauty space. Leading the charge is Sunscreen water, the top trending startup, with a search volume of 2.9K and an impressive +356% growth rate. Other notable rising trends include Foaming gel (1.3K, +254%) and Lip crayon, which has seen a +178% increase in interest.

Beauty Industry Overview

There are over 101,909 trends in the Beauty category. With top trends seeing an average +567.87% growth rate and ranging between 10 – 246K searches per month.

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