Top Trending Lifestyle & Culture Startups in Santa Monica
In November, several emerging startups have taken off in the lifestyle space in Santa Monica. Leading the charge is Reel paper, the top trending topic, with a search volume of 4.4K and an impressive +314% growth rate.

Reel Paper is a brand that offers eco-friendly toilet paper made from bamboo, a sustainable and renewable resource. The product is 3-ply for extra strength and softness, septic safe, and comes in zero plastic packaging,…

Liquid Death is a beverage company that offers mountain water products packaged in aluminum cans, aiming to promote sustainability and reduce plastic waste. Founded in 2017 by Mike Cessario, a former creative director…
About Lifestyle & Culture in Santa Monica
Interest in Lifestyle startups in Santa Monica continues to surge this November. Leading the charge is Reel paper, founded in Jan 2018, with 4.4K monthly searches and an impressive +314% growth. Runner-up Liquid death, launched in Jan 2017, also shows strong engagement with 450K people searching for it each month. Together, these rising brands highlight how Santa Monica’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.
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