Top Trending Lifestyle & Culture Startups in Hong Kong

In November, several emerging startups have taken off in the lifestyle space in Hong Kong. Leading the charge is Millie moon, the top trending topic, with a search volume of 14.8K and an impressive +336% growth rate.

TOP COMPANIES - UPDATED NOV 2025
6 Results

1. Millie moon

Exploding Growth

Millie Moon is a brand that offers luxury disposable diapers designed for babies with sensitive skin. These diapers are known for their super absorbent and very soft materials, providing comfort and protection. Millie…

Startup Details
Hong Kong
Location
Apr 2020
Founded Date
Data & Forecast
+336%
2 years Growth
14.8K/mo
Search Volume
productbabylifestyleluxuryretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Fastmoss

Exploding Growth

Company providing tools for TikTok Shop sellers to analyze sales data and discover trending products, creators, and shoppable videos on the platform. Fastmoss differentiates itself by offering specialized insights into…

Startup Details
Hong Kong
Location
Jan 2022
Founded Date
Data & Forecast
+736%
2 years Growth
60.5K/mo
Search Volume
social-mediacompanytechnologylifestyleecommerceautomation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Momanda

Exploding Growth

Brand specializing in chic and elevated maternity clothing, offering products like maternity rompers and high-waisted midi skirts. Momanda differentiates itself by combining comfort and style, ensuring that pregnant…

Startup Details
Hong Kong
Location
Oct 2021
Founded Date
Data & Forecast
+51%
2 years Growth
12.1K/mo
Search Volume
businessfashionlifestyleretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

4. Commense

Regular Growth

Fashion house that focuses on everyday luxury, comfort, and quality in their designs. Commense offers a range of fashion items, with mixed customer reviews highlighting both product quality and customer service issues.…

Startup Details
Hong Kong
Location
Jan 2022
Founded Date
Data & Forecast
+76%
2 years Growth
201K/mo
Search Volume
fashionlifestyleecommerceclothingjewelryeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. The cottagecore

Regular Growth

Cottagecore is an aesthetic and lifestyle movement that idealizes a simplified, rural life. It emphasizes harmony with nature, self-sufficiency, and a return to traditional skills and crafts, often featuring elements…

Startup Details
Hong Kong
Location
Jan 2020
Founded Date
Data & Forecast
+23%
2 years Growth
1.6K/mo
Search Volume
homeentertainmentfashionlifestylehome-decorclothingsocial-media
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Belffin couch

Regular Growth

This brand offers modular sofas that can be customized in terms of configurations, materials, and features such as storage and sleeper options. The couches are available in a variety of colors and seating capacities,…

Startup Details
Hong Kong
Location
Apr 2018
Founded Date
Data & Forecast
+367%
2 years Growth
1K/mo
Search Volume
homelifestyleecommercefurniturehome-decorpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-6 of 6 Results

About Lifestyle & Culture in Hong Kong

Interest in Lifestyle startups in Hong Kong continues to surge this November. Leading the charge is Millie moon, founded in Apr 2020, with 14.8K monthly searches and an impressive +336% growth. Runner-up Fastmoss, launched in Jan 2022, also shows strong engagement with 60.5K people searching for it each month. Momanda rounds out the top three. Established in Oct 2021, they’ve built steady momentum, seeing 12.1K monthly searches and +51% growth. Together, these rising brands highlight how Hong Kong’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.

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