Top Trending Lifestyle & Culture Startups in Hong Kong
In January, several emerging startups have taken off in the lifestyle space in Hong Kong. Leading the charge is Millie moon, the top trending topic, with a search volume of 14.8K and an impressive +181% growth rate.

Millie Moon is a brand that offers luxury disposable diapers designed for babies with sensitive skin. These diapers are known for their super absorbent and very soft materials, providing comfort and protection. Millie…

Company providing tools for TikTok Shop sellers to analyze sales data and discover trending products, creators, and shoppable videos on the platform. Fastmoss differentiates itself by offering specialized insights into…

Cottagecore is an aesthetic and lifestyle movement that idealizes a simplified, rural life. It emphasizes harmony with nature, self-sufficiency, and a return to traditional skills and crafts, often featuring elements…

Brand specializing in chic and elevated maternity clothing, offering products like maternity rompers and high-waisted midi skirts. Momanda differentiates itself by combining comfort and style, ensuring that pregnant…
About Lifestyle & Culture in Hong Kong
Interest in Lifestyle startups in Hong Kong continues to surge this January. Leading the charge is Millie moon, founded in Apr 2020, with 14.8K monthly searches and an impressive +181% growth. Runner-up Fastmoss, launched in Jan 2022, also shows strong engagement with 60.5K people searching for it each month. The cottagecore rounds out the top three. Established in Jan 2020, they’ve built steady momentum, seeing 1.6K monthly searches and +15% growth. Together, these rising brands highlight how Hong Kong’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.
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