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Beauty

Discover Trending Beauty Topics And Products

A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.

Real estate company that operates a marketplace connecting home sellers with a large network of local investors. The platform ensures that homeowners can get the highest possible off-market price for their properties by providing a competitive bidding environment. Sundae primarily targets homeowners looking to sell their properties quickly and efficiently without the traditional hassles of the real estate market.

Online platform that enables users to book appointments for beauty services such as hairdressing, manicures, spa treatments, and massages. Booksy provides tools for businesses to list their services and manage appointments, differentiating itself with features like calendar synchronization, customer management, and marketing tools. The platform primarily targets beauty service providers and customers seeking convenient and efficient appointment scheduling.

Canadian brand specializing in hair tools and accessories, catering to hairstylists and the beauty industry. Known for its innovative and creative products, Framar differentiates itself with a focus on quality and functionality, making it a preferred choice among professionals. The brand primarily targets hairstylists and beauty professionals seeking reliable and effective tools for their work.

Jelly nail polish

Nail polish known for its translucent, glossy finish, resembling the look of jelly. It can be layered for different levels of opacity and is versatile for various nail art designs, making it a popular choice for creative and customizable manicures. This type of nail polish is particularly appealing to individuals who enjoy experimenting with nail art and prefer a shiny, semi-transparent look.

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Luxury skincare brand that focuses on addressing the skincare needs of women of color. It uses rich African ingredients and custom blends to target issues such as hyperpigmentation and moisture loss, differentiating itself with its culturally specific formulations. Epara primarily targets women of color seeking effective skincare solutions tailored to their unique needs.

A clear liquid adhesive used to bond both natural and artificial nails, including acrylics, tips, and wraps. It dries quickly and forms a strong bond, making it essential for various nail applications. Nail glue is primarily used by individuals who engage in nail art or require durable nail enhancements.

Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.

Highlighter powder

Cosmetic product designed to add a luminous glow to the face, enhancing features such as cheekbones and brow bones. Available in various shades and finishes, it is used to create a radiant, dewy look that highlights facial contours. Highlighter powder is popular among makeup enthusiasts and professionals seeking to enhance facial features with a subtle or dramatic glow.

A beauty professional who specializes in applying eyelash extensions to enhance the appearance of natural lashes. They use various tools and products, such as mink trays with different curl types, to achieve desired lash styles and effects, ensuring safe and effective application through certification and training. This service primarily benefits individuals seeking to improve the length, volume, and curl of their eyelashes for aesthetic purposes.

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A type of fat derived from cocoa beans, commonly used in the production of chocolate, cosmetics, and pharmaceuticals. Cocoa butter is known for its smooth texture, mild chocolate flavor, and moisturizing properties, making it a key ingredient in various products. It is particularly beneficial for individuals seeking skin nourishment and hydration, as well as those involved in the food and cosmetic industries.

Make My Shave is a company that provides razors for women and eco-friendly dermaplaners. The company emphasizes sustainability by offering products with sustainable packaging, free carbon offset delivery across Australia, and 100% vegan ingredients, setting it apart from competitors. Make My Shave primarily targets environmentally conscious consumers who are looking for sustainable and ethical personal care products.

Heeta is a brand that specializes in personal care and outdoor products. Known for their hair scalp massage brush launched in 2016, Heeta aims to simplify scalp care and provide a salon-like experience at home. The brand primarily targets individuals seeking effective and convenient personal care solutions.

A cleansing product specifically formulated to be gentle on a baby's delicate skin. It typically contains natural ingredients and is free from harsh chemicals to avoid causing any harmful side effects, helping to moisturize the skin and keep it soft and supple. Baby soap is primarily used by parents and caregivers to ensure the safe and effective cleaning of infants and young children.

Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser, are Wi-Fi-enabled and can be controlled via a mobile app, allowing users to adjust fragrance settings remotely. These diffusers are targeted at individuals seeking a convenient and personalized way to enhance their living and driving environments with pleasant scents.

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Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.

A natural, affordable, and ingredient-led skincare brand focused on demystifying skincare and making it accessible. Q+A Skincare emphasizes the use of natural ingredients in their products, setting them apart from competitors by prioritizing transparency and simplicity in their formulations. The brand primarily targets consumers looking for effective, natural skincare solutions at an affordable price point.

Skincare brand known for its Hydro-Stars, which are hydrocolloid pimple patches designed to absorb fluid and reduce redness. These star-shaped patches are visually appealing and emphasize being vegan and cruelty-free, making them stand out in the skincare market. Starface products are suitable for all skin types and are particularly popular among individuals seeking effective and aesthetically pleasing acne treatment solutions.

An oil hair mask is a deep-conditioning hair treatment made with natural or plant-based oils that help nourish, hydrate, and strengthen the hair and scalp. These masks typically contain oils such as coconut, argan, castor, or olive oil, which penetrate the hair shaft to improve moisture retention, reduce breakage, and enhance shine. Oil hair masks are primarily targeted at individuals with dry, damaged, frizzy, or chemically treated hair who are seeking intensive nourishment and restoration of hair health.

Russian manicure

A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.

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Adhesive tape designed to support and lift the breasts, commonly used with clothing that has low backs, plunge necklines, or is strapless. It provides a secure hold and desired shape by being applied directly to the skin, clothes, or underwear, making it a versatile solution for various fashion needs. This product is particularly popular among individuals looking to wear revealing or form-fitting outfits while maintaining a natural and supported appearance.

French curl braids

A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.

Exfoliating gloves

Skincare tools made from textured materials used during showers or baths to remove dead skin cells, improve circulation, and leave the skin smoother and softer. They are affordable, easy to use, and come in various textures and sizes, providing an effective exfoliation method compared to traditional scrubs. Exfoliating gloves are suitable for individuals looking to enhance their skincare routine with a simple and efficient exfoliation tool.

Hair Straightener Comb

A hair straightener comb is a styling tool that combines the functionality of a hair straightener and a comb, designed to smooth and straighten hair while detangling it. It typically features heated bristles or plates that deliver consistent heat to style hair efficiently, often with adjustable temperature settings for various hair types. This product is aimed at individuals seeking a quick, convenient, and versatile tool for achieving straight, frizz-free hairstyles at home.

Haircare brand founded by renowned hairdressers, offering a collection of styling products designed for the modern generation. IGK Hair differentiates itself with innovative formulations and a focus on catering to a variety of hair types, providing solutions for diverse styling needs. The brand primarily targets individuals seeking high-quality, professional-grade haircare products that deliver salon-like results at home.

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Beauty brand known for its initial success with the 'Like a Virgin Hair Masque' and has since expanded to include a range of haircare, body care, self-tanning, and skincare products. The brand differentiates itself by infusing its products with tropical Balinese ingredients, earning numerous awards and a strong following in the beauty community. Coco and Eve primarily targets beauty enthusiasts seeking high-quality, innovative products with a tropical twist.

Cats do not have traditional eyelashes like humans. Instead, they possess a row of thicker facial hair along their upper eyelid that functions similarly to rudimentary lashes, providing some level of protection for their eyes. This feature is common among all domestic cats and serves to shield their eyes from debris and other potential irritants.

Dark spot correcting serum

Skincare products designed to reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone. They typically contain active ingredients like vitamin C, niacinamide, hydroquinone, or alpha arbutin, which help to brighten the skin and inhibit melanin production. These serums are often used as part of a daily skincare routine to achieve a more even complexion.

A type of alpha-hydroxy acid (AHA) derived from sugar cane, commonly used in skincare products. It exfoliates the skin, improves texture, and reduces the appearance of fine lines and wrinkles by breaking down the bonds between dead skin cells. Glycolic acid is particularly beneficial for individuals seeking to enhance skin smoothness and address signs of aging.

Hair removal spray

A cosmetic product designed to remove unwanted hair by breaking down the protein structure in hair, making it easy to wipe away. Hair removal sprays offer a convenient and quick method for temporary hair removal on various body parts, though their effectiveness can vary based on hair type and thickness. These sprays are primarily targeted at individuals seeking a painless and easy hair removal solution, but they may cause skin irritation, especially for those with sensitive skin.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Blush stick, the top trending startup, with a search volume of 40.5K and an impressive +300% growth rate. Other notable rising trends include Sundae (201K, +75%) and Booksy, which has seen a +200% increase in interest.

Beauty Industry Overview

There are over 125,832 trends in the Beauty category. With top trends seeing an average +531.07% growth rate and ranging between 70 – 673K searches per month.

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