YouTube Content Creator Statistics (2025)

Since launching in 2005, YouTube has grown to become the third-largest social media platform.

The keyword "YouTube" is the #1 Google search.

Millions of creators flock to the video-sharing platform, with the largest channels drawing in millions of subscribers and billions of views.

We’ll take a deep dive into the biggest channels, creators, and videos below.

Top YouTube Content Creator Stats

• There are around 69 million YouTube creators.
• T-Series is the most-viewed YouTube channel (300 billion views).
• YouTube gets 3.8 billion unique visitors every month.
• More than 90% of website users go directly to the site.
• MrBeast has the most YouTube subscribers (421 million).
• MrBeast is YouTube’s highest earner ($54 million).
• Baby Shark Dance is the most viewed YouTube video (over 16 billion views).
• Every month, the word 'YouTube' is searched for more than 1.1 billion times.

Top YouTube Creators in 2025

There are approximately 69 million YouTube creators in total.

The most-viewed YouTube channel with over 300 billion combined views is T-Series. The channel has around 95 billion more views than second-placed Cocomelon (206 billion combined views).

T-Series is India's largest music label and movie studio. In terms of YouTube views, it was well ahead of the competition in 2024 and held its lead into 2025.

The Bad Bunny YouTube channel is #49 in terms of views. However, it has the highest number of average views per upload at 220 million+.

Here’s a closer look at the top 50 YouTube channels by total views as of August 13, 2025. Views are rounded down to the most recently achieved billion-view milestone.

Rank	Channel	Subscribers	Views	Videos
1	T-Series	299 million	305 billion	23,970
2	Cocomelon	195 million	206 billion	1,630
3	SET India	185 million	180 billion	153,330
4	Sony SAB	102 million	132 billion	101,000
5	Kids Diana Show	135 million	117 billion	1,390
6	Like Nastya	129 million	115 billion	960
7	Vlad and Niki	142 million	110 billion	920
8	Zee TV	92.5 million	107 billion	215,000
9	Toys and Colors	77.5 million	101 billion	1,570
10	WWE	110 million	96 billion	86,000
11	김프로KIMPRO	113 million	95 billion	3,350
12	MrBeast	415 million	91 billion	880
13	Colors TV	79.6 million	79 billion	234,917
14	Zee Music Company	119 million	80 billion	14,400
15	KL BRO Biju Rithvik	74.9 million	74 billion	3,230
16	HAR PAL GEO	69.1 million	73 billion	174,680
17	Anaya Kandhal	62.4 million	72 billion	2,800
18	El Reino Infantil	69.6 million	68 billion	1,870
19	ARY Digital HD	64.2 million	66 billion	184,000
20	Movieclips	64.5 million	66 billion	42,900
21	StarPlus	55.9 million	63 billion	120,000
22	Ryan's World	39.6 million	61 billion	3,200
23	Sierra & Rhia FAM	41.2 million	58 billion	2,780
24	ABS-CBN Entertainment	53.2 million	58 billion	245,000
25	Super Simple Songs	44.7 million	57 billion	850
26	ChuChu TV	96.9 million	56 billion	900
27	Alan's Universe	95.1 million	55 billion	1,420
28	Vijay Television	27.3 million	53 billion	128,500
29	Alfredo Larin	53.8 million	52 billion	1,900
30	netd müzik	26.8 million	51 billion	20,545
31	ISSEI / いっせい	64.3 million	51 billion	3,800
32	Baby Shark	82.5 million	51 billion	3,600
33	YRF	66.7 million	50 billion	4,600
34	Tips Official	77.2 million	49 billion	7,500
35	Маша и Медведь	56.8 million	48 billion	2,250
36	D Billions	35 million	48 billion	1,650
37	LeoNata Family	42.4 million	46 billion	4,620
38	The geeta gurjar	38 million	46 billion	3,260
39	HUM TV	51.3 million	46 billion	185,000
40	Wave Music	66.4 million	46 billion	20,700
41	Tsuriki Show	35.5 million	46 billion	5,250
42	MaviGadget	41 million	44 billion	8,000
43	Infobells - Hindi	70.4 million	43 billion	800
44	Zack D. Films	22.3 million	43 billion	2,000
45	Diary of 4	19.5 million	43 billion	4,700
46	Little Baby Bum	41.6 million	42 billion	3,000
47	WorkpointOfficial	43 million	42 billion	100,000
48	Celine Dept	50.4 million	42 billion	1,600
49	Bad Bunny	50.6 million	41 billion	183
50	T-Series Bhakti Sagar	77.5 million	41 billion	30,000

Source: Social Blade

Top YouTubers by Subscribers

MrBeast boasts the most subscribers on YouTube with 415 million as of August 2025. This is a huge increase from his subscriber count of 279 million in June 2024.

T-Series is still the only other channel in the highly exclusive quarter-of-a-billion club. It has around 300 million subscribers, an increase from 267 million in June 2024. 

Both channels are significantly ahead of Cocomelon (195 million) in third place.

Here are the top 50 YouTube channels by number of subscribers.

Our data was sourced from the Semrush Influencer Analytics app on August 13th, 2025.

Rank	Creator	Subscribers	Engagement Rate %	Country	Broadcast Language
1	MrBeast	421 million	3.23	USA	English
2	T-Series	301 million	2.16	India	English
3	Cocomelon	196 million	0.64	USA	English
4	SET India	185 million	1.08	India	English
5	Vlad and Niki	143 million	0.55	USA	English
6	Kids Diana Show	136 million	0.17	USA	English
7	Stokes Twins	129 million	2.64	USA	English
8	Like Nastya	129 million	0.15	USA	English
9	Zee Music Company	119 million	3.19	India	English
10	김프로KIMPRO	116 million	2.41	Rep. of Korea	English
11	WWE	110 million	4.31	USA	English
12	PewDiePie	110 million	5.82	Japan	English
13	Goldmines	106 million	0.71	India	Hindi
14	Sony SAB	103 million	1.38	India	English
15	BLACKPINK	98.4 million	14.26	Rep. of Korea	English
16	ChuChu TV	95.6 million	0.16	India	English
17	Alan's Universe	95.8 million	3.09	USA	English
18	Zee TV	93.3 million	0.97	India	English
19	A4	88.1 million	2.53	USA	Russian
20	Alejo Igoa	86 million	4.14	Argentina	Spanish
21	Baby Shark	82.7 million	0.1	USA	English
22	BANGTANTV	81.2 million	19.63	Rep. of Korea	English
23	5-Minute Crafts	81.2 million	0.38	USA	English
24	Colors TV	80.8 million	0.74	India	English
25	ZAMZAM ELECTRONICS TRADING	79.4 million	5.93	UAE	English
26	Toys and Colors	78.2 million	0.06	USA	English
27	HYBE LABELS	78.2 million	10.6	Rep. of Korea	English
28	T-Series Bhakti Sagar	78.1 million	2.06	India	English
29	Tips Official	77.7 million	0.55	India	English
30	UR · Cristiano	76.4 million	7.21	Portugal	English
31	Justin Bieber	76 million	0	Canada	English
32	KL BRO Biju Rithvik	75.7 million	1.46	India	English
33	Topper Guild	73.9 million	0.67	USA	English
34	Aaj Tak	73.2 million	1.28	India	Hindi
35	Shemaroo Filmi Gaane	72.9 million	0.86	India	English
36	Infobells - Hindi	70.7 million	0.25	India	English
37	Mark Rober	70.3 million	4.32	USA	English
38	El Reino Infantil	69.8 million	0.81	Argentina	Spanish
39	HAR PAL GEO	69.4 million	1.12	Pakistan	English
40	Fede Vigevani	69.1 million	4.59	Mexico	Spanish
41	YRF	67.9 million	3.42	India	English
42	Canal KondZilla	67.8 million	3.23	Brazil	Portuguese
43	Sony Music India	67.2 million	2.69	India	English
44	Wave Music	66.6 million	1.22	India	English
45	EminemMusic	65.5 million	1.08	USA	English
46	ISSEI / いっせい	65 million	1.28	Japan	English
47	Movieclips	64.7 million	1.01	USA	English
48	ARY Digital HD	64.7 million	1.25	Pakistan	English
49	YOLO AVENTURAS	64.3 million	2.48	Mexico	Spanish
50	Anaya Kandhal	63.2 million	0.93	India	Tagalog

We used Semrush Influencer Analytics to get AI-powered insights on the most popular creators. It provides valuable metrics from YouTube, Instagram, TikTok, and Twitch.

Influencer Analytics is also a great source of the very latest YouTube creator statistics and competitor information.

You can research social media keywords and drill down into any creator’s audience metrics.

For specific YouTube keyword tools, you'll want to try Keyword Analytics for YouTube.

Sign up for a free Semrush account to try both apps. After your free 7-day trial, Influencer Analytics costs $169/mo, while Keyword Analytics for YouTube is just $10 per month.

Top YouTubers by Earnings

According to the latest data, MrBeast is YouTube’s top earner, with estimated annual earnings of $54 million and an estimated net worth of $105 million.

Jake Paul ($45 million) and Markiplier ($38 million) rank second and third in our estimated annual earnings chart.

Like Nastya has the highest net worth on the list ($320.9 million) – over 3x more than any other YouTuber featured. Cosmetics entrepreneur Jeffree Star is in third place with a net worth estimated at $200 million.

Below are the top 21 YouTubers by estimated earnings:

Rank	Name	Earnings	Net Worth	Year Started
1	MrBeast	$54 million	$105 million	2012
2	Jake Paul	$45 million	$40 million	2013
3	Markiplier	$38 million	$35 million	2012
4	Good Mythical Morning	$30 million	$42 million	2006
5	Like Nastya	$28 million	$320 million	2016
6	Ryan Kaji	$27 million	$100 million	2015
7=	Ninja	$20 million	$54 million	2011
7=	Dude Perfect	$20 million	$50 million	2009
9	Logan Paul	$18 million	$45 million	2015
10=	Preston Arsement	$16 million	$25 million	2012
10=	DanTDM	$16 million	$35 million	2012
12	Smosh	$14.5 million	$12.5 million	2005
13	Blippi	$14 million	$16 million	2014
14=	VanossGaming	$13 million	$25 million	2011
14=	David Dobrik	$13 million	$20 million	2014
16	Jeffree Star	$12.5 million	$200 million	2006
17=	KSI	$12 million	$20 million	2009
17=	PewDiePie	$12 million	$40 million	2010
19	Lilly Singh	$10.5 million	$16 million	2010
20	James Charles	$5 million	$25 million	2015
21	Roman Atwood	$2 million	$14.5 million	2009

Source: The Money Ninja

Top Countries For YouTube Earning Power (RPM)

YouTube creators' earnings can vary massively based on more than just the number of views. The location of viewers is also hugely important.

YouTube uses a concept called Revenue Per Mile (RPM) to measure the amount of money earned per 1,000 views. Content creators make the most money from the USA, with $10.26 RPM as of August 2025. This is a slight drop from the 2024 RPM for the US, which was $11.97.

There’s a huge variation, even within the top 10 countries. The Netherlands rounds out the list with an RPM of $5.54.

Here are the top 10 countries for YouTube RPM. Dollar value conversions are correct as of August 13th, 2025.

Rank	Country	YouTube RPM
1	USA	$10.26
2	Australia	$7.67
3	Norway	$7.03
4	Switzerland	$6.89
5	United Kingdom	$6.53
6	Denmark	$6.38
7	New Zealand	$5.77
8	Canada	$5.71
9	Belgium	$5.60
10	Netherlands	$5.54

Source: Is This Channel Monetized

Most-Viewed YouTube Videos

Perhaps unsurprisingly, the top YouTube videos by views are entirely composed of songs, content for children, or both.

Baby Shark Dance is by far the most-viewed video on YouTube, with an incredible 15.65 billion views. The children's song has around 7 billion more views than second-placed Despacito (8.66 billion).

The Despacito video reached 5 billion views within five days of being uploaded. It was the first YouTube video to reach the 5 billion view milestone.

Here’s a breakdown of the top 30 YouTube videos by total views as of March 5th, 2025.

Rank	Video Name	Channel	Upload Date	Total Views
1	Baby Shark Dance	Baby Shark	June 17, 2016	16.14 billion
2	Despacito	Luis Fonsi	January 12, 2017	8.78 billion
3	Wheels on the Bus	Cocomelon	May 24, 2018	7.8 billion
4	Bath Song	Cocomelon	May 2, 2018	7.12 billion
5	Johny Johny Yes Papa	LooLoo Kids	October 8, 2016	7.06 billion
6	See You Again	Wiz Khalifa	April 6, 2015	6.68 billion
7	Shape of You	Ed Sheeran	January 30, 2017	6.47 billion
8	Phonics Song with Two Words	ChuChu TV	March 6, 2014	6.49 billion
9	Gangnam Style	Psy	July 15, 2012	5.59 billion
10	Uptown Funk	Mark Ronson	November 19, 2014	5.57 billion
11	Learning Colors – Colorful Eggs on a Farm	Miroshka TV	February 27, 2018	5.27 billion
12	Axel F	Crazy Frog	June 16, 2009	5.24 billion
13	Dame Tu Cosita	Ultra Records	April 5, 2018	5.06 billion
14	Shree Hanuman Chalisa	T-Series Bhakti Sagar	May 10, 2011	4.72 billion
15	Masha and the Bear – Recipe for Disaster	Get Movies	January 31, 2012	4.64 billion
16	Baa Baa Black Sheep	Cocomelon	June 25, 2018	4.49 billion
17	Lakdi Ki Kathi	Jingle Toons	June 14, 2018	4.43 billion
18	Waka Waka (This Time for Africa)	Shakira	June 4, 2010	4.24 billion
19	Sugar	Maroon 5	January 14, 2015	4.24 billion
20	Counting Stars	OneRepublic	May 31, 2013	4.17 billion
21	Humpty the train on a fruits ride	Kiddiestv Hindi	January 26, 2018	4.15 billion
22	Roar	Katy Perry	September 5, 2013	4.16 billion
23	Dark Horse	Katy Perry	February 20, 2014	4 billion
24	Sorry	Justin Bieber	October 22, 2015	3.97 billion
25	Perfect	Ed Sheeran	November 9, 2017	3.95 billion
26	Baby Shark	Cocomelon	November 21, 2017	3.91 billion
27	Thinking Out Loud	Ed Sheeran	October 7, 2014	3.89 billion
28	Girls Like You	Maroon 5	May 31, 2018	3.83 billion
29	Let Her Go	Passenger	July 25, 2012	3.83 billion
30	Faded	Alan Walker	December 3, 2015	3.82 billion

Source: Wikipedia

Key Takeaways

Indian entertainment, content for children, and music dominate the YouTube charts. And while the number of views grows and some creators amass a fortune, the overall CPM for YouTube has decreased from 2024 to 2025.

For more social media statistics, take a look at our other content: Top Trending YouTube Topics, Important Social Media Trends, and Top New Social Media Networks.