Articles on the latest trends.
Plus, expert insight and analysis.
70+ Employee Onboarding Statistics (2024)
70+ Employee Onboarding Statistics (2024)
Employee onboarding is more than just an HR checklist and a few days of orientation. It’s an ongoing process that can — and should — last for months, helping both new hires and...
The Future of Social Media (2025-2027)
The Future of Social Media (2025-2027)
With more than 5.17 billion users, social media is one of the most powerful forces in the world today. Consumers and businesses rely on it for connecting, researching, and commu...
7 Top B2B Market Research Tools (2024)
7 Top B2B Market Research Tools (2024)
Ultimately, the best B2B market research tool for your needs will provide quantitative or qualitative data on: Trends that are important to B2B buyers and key decision-makers B...
How Many Companies Use AI? (New 2025 Data)
How Many Companies Use AI? (New 2025 Data)
Today, 78% of global companies are using AI in their daily operations. While businesses have used AI for years to cut costs and increase efficiency, the recent surge in the gen...
21 Top Market Research Companies (2025)
21 Top Market Research Companies (2025)
Self-serve market research are helpful when you need answers fast. But a market research company can be a great asset when you need data on a more personalized or granular level...
Product Trend Analysis: Step-By-Step Guide
Product Trend Analysis: Step-By-Step Guide
Finding new trending product ideas is pretty easy. The hard part is identifying profitable products with long-term growth potential. Even once you’ve narrowed it down to a few d...
B2B Market Research: Step-By-Step Guide
B2B Market Research: Step-By-Step Guide
So whether you're thinking of starting a new business or investing in a startup, figuring out what data you should gather and how to extract insights from that data can be chall...
Top 9 Trend Radar Tools & Software
Top 9 Trend Radar Tools & Software
There are plenty of different trend radar tools out there. But you’ve probably noticed that each one provides wildly different types of trends. To help you find the trend radar...
Consumer Packaged Goods (CPG) Industry Overview: 2024 & 2025
Consumer Packaged Goods (CPG) Industry Overview: 2024 & 2025
The consumer packaged goods (CPG) sector is extremely sensitive to consumer demands and perceptions. For many years, that meant the space was dominated by billion-dollar compani...
8 Top Customer Insight Tools & Platforms (2024)
8 Top Customer Insight Tools & Platforms (2024)
Customer insight tools can help your company get a better grasp on what your audience wants—and improve their satisfaction with your brand. Depending on the tool you choose, you...
How Many AI Companies Are There? (2024)
How Many AI Companies Are There? (2024)
AI is becoming increasingly commonplace across many industries. And every year, there is a growing number of AI companies. Below, we’ll explore how many companies currently use...
The Brand Guide to Generation Alpha
The Brand Guide to Generation Alpha
The rise of Generation Alpha has begun. The oldest members of this generation are just now reaching their teenage years, but business leaders are already preparing for the oppor...