Top New Marketing Strategies
By Google Search Volume Growth (Last Year)
1. Tiktok ads
Advertising platform that's specific for the popular video mobile app.
2. Recorded webinars
Creating and promoting a pre-recorded webinar presentation as an alterntive to running a live webinar.
3. Influencer marketing
The practice of using social media influencers to help to market products and services to their audience.
4. Voice search seo
The act of optimizing a website to include searches that are made using voice searches.
7. Podcast marketing
Using audio-focused content to spread the word about a business. Podcast marketing includes creating a podcast, going on podcasts as a guest or running ads on podcasts that a target audience listens to.
8. Smart bidding
Feature found in Google Ads that uses machine learning technology to automatically find the best ad copy, placement and bidding.
What does the data tell us?
First off, TikTok ads look like the next big thing in the digital advertising world.
Influencer marketing shows no signs of slowing down. And more businesses are looking to get in on the podcasting boom.