Top New Marketing Strategies
By Google Search Volume Growth (Last Year)
1. Recorded webinars
Creating and promoting a pre-recorded webinar presentation as an alterntive to running a live webinar.
2. Tiktok ads
Advertising platform that's specific for the popular video mobile app.
3. Voice search seo
The act of optimizing a website to include searches that are made using voice searches.
4. Conversational marketing
A feedback-based type of marketing that allows companies to provide one-on-one experiences to each user.
6. Influencer marketing
The practice of using social media influencers to help to market products and services to their audience.
7. Podcast marketing
Using audio-focused content to spread the word about a business. Podcast marketing includes creating a podcast, going on podcasts as a guest or running ads on podcasts that a target audience listens to.
What does the data tell us?
First off, TikTok ads look like the next big thing in the digital advertising world.
Influencer marketing shows no signs of slowing down. And more businesses are looking to get in on the podcasting boom.