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Food

Food Trends

Traditional Icelandic dairy product that is similar to yogurt but technically classified as a cheese. Made from skim milk, it is known for its thick, creamy texture and high protein content, offering a milder and less tangy flavor compared to Greek yogurt. Skyr yogurt is popular among health-conscious individuals seeking a nutritious, high-protein snack or meal addition.

Mushroom coffee

A beverage that combines ground mushrooms with ground coffee beans, often in equal parts, to create a unique blend. This coffee alternative aims to provide the familiar taste of traditional coffee while incorporating the potential health benefits of mushrooms, such as improved focus and reduced inflammation. Mushroom coffee is targeted at health-conscious individuals and those looking for a lower-caffeine alternative to regular coffee.

A yogurt bowl is a popular breakfast or snack option that typically consists of yogurt as the base, topped with a variety of ingredients such as fruits, nuts, seeds, granola, honey, or other sweeteners. It's a versatile dish that can be customized to suit individual tastes and dietary preferences, offering a balance of flavors and textures. Yogurt bowls are appreciated for their nutritional benefits, as they can be rich in protein, probiotics, vitamins, and minerals, depending on the ingredients used.

Experiential travel online guide that focuses on traditional food, offering a comprehensive collection of traditional dishes, local ingredients, and authentic restaurants from around the world. TasteAtlas differentiates itself by collating authentic recipes, food critic reviews, and research articles about popular ingredients and dishes, providing a rich resource for culinary enthusiasts. The platform primarily targets food lovers, travelers, and culinary researchers interested in exploring and experiencing traditional cuisines globally.

A type of sausage popular in various countries, particularly in Spain, Latin America, and the Philippines. It is similar to chorizo but has its own distinct flavor and preparation methods, with ingredients and spices varying widely depending on the region. Longaniza is enjoyed by individuals who appreciate traditional and regional sausage varieties with unique flavors.

Marry me chicken

A popular dish known for its creamy, juicy, and flavorful profile, often suggested to be so delicious it could inspire a marriage proposal. The dish features chicken cutlets cooked in a rich sauce made from heavy cream, chicken broth, Parmesan cheese, and sun-dried tomatoes, offering a comforting and impressive meal. It is particularly appealing for special occasions and those who enjoy indulgent, flavorful dishes.

Nine-piece rock, soul, and R&B horn band based in Long Valley, New Jersey. Brass Roots performs a variety of music spanning from the 60s to the 90s, offering a diverse and nostalgic musical experience. Their performances are aimed at audiences who enjoy classic rock, soul, and R&B music from these decades.

Protein tortillas

Tortillas enriched with additional protein, often made with ingredients like whey protein or pea protein, in addition to traditional tortilla ingredients. These tortillas provide a higher protein content compared to regular tortillas, making them a valuable option for those looking to increase their protein intake. Protein tortillas are particularly popular among fitness enthusiasts, athletes, and individuals following high-protein diets.

A kitchen tool designed to create perfectly smashed burgers by pressing down on the patty to achieve uniform thickness and even cooking. Typically made from high-quality materials like stainless steel or cast iron, it ensures durability and high-temperature resistance, often featuring a flat, heavy surface and a comfortable handle. This tool is ideal for both amateur cooks and professional chefs who seek to enhance the texture and sear of their burgers.

Protein ice cream

This frozen dessert offers a higher protein content compared to traditional ice cream, often featuring reduced sugar and calorie levels. It differentiates itself by catering to health-conscious consumers, particularly those focused on fitness and nutrition, with brands like Halo Top and Enlightened leading the market. The primary audience includes fitness enthusiasts and individuals seeking healthier dessert options without compromising on taste.

This is a dairy product designed to offer a higher protein content than traditional yogurt, catering to those seeking to boost their protein intake. It is often favored by athletes, fitness enthusiasts, and individuals on high-protein diets due to its nutritional benefits, including muscle repair and satiety. Protein yogurt is available in various flavors and can be consumed alone or as part of meals like smoothies and breakfast bowls.

Company that provides maintenance and cleaning services for infrastructure and property. Alltime's services are guided by an operating model that helps clients improve the maintenance of both interior and outdoor areas of housing companies, business premises, and industrial premises, differentiating it through its comprehensive approach to property care. The target demographic includes housing companies, business premises, and industrial premises seeking reliable and efficient maintenance and cleaning solutions.

A healthier alternative to traditional donuts, these baked goods are designed to offer higher protein content and reduced sugar levels. Protein donuts often differentiate themselves by providing nutritional benefits such as increased protein intake, which can support muscle maintenance and satiety, while still offering a sweet treat experience. They are primarily targeted at health-conscious individuals, fitness enthusiasts, and those seeking to incorporate more protein into their diet without sacrificing taste.

A type of ramen broth made by boiling pork bones for an extended period to create a rich, creamy, and hearty flavor. Originating from Fukuoka, Japan, it is typically served with thin noodles and various toppings like chashu, green onions, soft-boiled eggs, and nori, offering a deeply savory and satisfying meal. Tonkotsu ramen is particularly popular among ramen enthusiasts and those seeking a comforting, flavorful dining experience.

Vietnamese coffee

Renowned for its strong and robust flavor, Vietnamese coffee is often brewed using a drip filter called a 'phin.' It typically uses coarsely ground dark roast coffee, offering a unique and intense taste experience. Popular variations like 'Cà phê sữa đá' (iced coffee with sweetened condensed milk) and 'Cà phê trứng' (egg coffee) cater to coffee enthusiasts seeking distinctive and flavorful beverages.

Jack and Annie's

Brand specializing in producing plant-based foods, with a focus on jackfruit as a meat alternative. Jack and Annie's aims to provide delicious and convenient plant-forward foods that offer the same satisfaction as meat, differentiating itself by using jackfruit as a primary ingredient. The target demographic includes individuals seeking plant-based dietary options and those looking to reduce their meat consumption for health or environmental reasons.

A popular condiment made from oil combined with aromatics and crunchy textural components like fried garlic, shallots, or peanuts. Some versions also include fermented black beans for an extra umami flavor, making it a versatile addition to various dishes. Chili crisp is particularly favored by individuals who enjoy adding a spicy, crunchy texture to their meals.

A protein bagel is a type of bagel that is fortified with additional protein, typically from sources like whey protein, pea protein, or soy protein. These bagels are designed to provide a higher protein content than traditional bagels, making them a popular choice for individuals seeking to increase their protein intake for muscle building, weight management, or overall nutritional balance. Protein bagels are particularly targeted at fitness enthusiasts, athletes, and health-conscious consumers looking for a convenient and tasty way to boost their protein consumption.

Middle Eastern dairy product made by straining yogurt to achieve a thick, creamy consistency, often used as a spread or dip. It is typically seasoned with herbs and spices, offering a tangy flavor that differentiates it from other dairy spreads. Labneh is popular among individuals seeking a versatile and nutritious addition to their meals, particularly those interested in Middle Eastern cuisine.

Ceylon cinnamon

Derived from the inner bark of the Cinnamomum verum tree native to Sri Lanka, this spice is known for its delicate, sweet flavor and is considered to be of higher quality than Cassia cinnamon. It contains lower levels of coumarin, making it a healthier option for regular use, and is available in various forms, including organic and non-organic varieties. Ceylon cinnamon is particularly favored by health-conscious consumers and culinary enthusiasts seeking a premium spice for their dishes.

Healthy indulgence

Healthy indulgence is a trend where traditionally unhealthy treats are reformulated to include positive nutritional elements. This trend allows consumers to enjoy indulgent foods while maintaining a healthier diet by incorporating ingredients like vegetables, lentils, seeds, protein, and low sodium or prebiotic components. It primarily appeals to health-conscious individuals who seek to balance their desire for tasty snacks with their nutritional goals.

All day kitchens

A company that provides dine-in, takeout, and delivery services, featuring a culinary team that includes Michelin-starred chefs and catering experts. All Day Kitchens differentiates itself by offering high-quality food and service, with locations in Frisco, TX, and Dallas, TX. The target demographic includes individuals seeking premium dining experiences and convenient meal options in these areas.

Culture pop soda

Culture Pop Soda is a beverage brand that emphasizes the use of natural and organic ingredients in its products. The sodas incorporate organic fruit juices and spices like cardamom, juniper, and chili to create unique and flavorful drinks, offering a healthier alternative to traditional sodas. This brand primarily targets health-conscious consumers looking for natural and organic beverage options.

Brand offering pasta made from lupini beans, known for being nutrient-packed and suitable for modern lifestyles. The pasta is distinguished by its high protein and fiber content, low carbohydrate levels, and gluten-free nature, making it a healthier alternative to traditional pasta. Brami's products are primarily targeted at health-conscious consumers, including those following gluten-free, low-carb, or plant-based diets.

Revolving sushi bar restaurant that originated in Japan and has expanded to North America. Known for its innovative and tech-interactive dining experience, Kura offers an array of sushi and other Japanese dishes served via a conveyor belt, emphasizing fresh, high-quality ingredients free from artificial additives. The restaurant primarily attracts sushi enthusiasts and individuals seeking a unique, interactive dining experience.

Digital publication that explains ideas debated in culture through visual essays created with data. The Pudding distinguishes itself by using data-driven storytelling to provide in-depth and visually engaging analyses on various cultural topics, making complex subjects more accessible and understandable. It primarily targets readers interested in data journalism, visual storytelling, and cultural analysis.

Company that offers a smart oven and meal delivery service designed for convenience and healthy eating. The Tovala Smart Oven works with pre-prepared meal kits delivered to customers, using a combination of steam, convection, and broiling to cook meals perfectly by scanning a QR code for automatic settings. This service is targeted at busy individuals and families seeking a quick and nutritious meal solution.

Non-digestible food ingredients that promote the growth of beneficial microorganisms in the intestines. Typically fibers that the human body cannot digest, prebiotics serve as food for probiotics (beneficial bacteria) in the gut, aiding in improved digestion and enhanced immune function. Prebiotics are particularly beneficial for individuals seeking to maintain a healthy gut microbiome and overall digestive health.

Seasoning blend commonly used in Latin American cuisine, containing ingredients like garlic powder, onion powder, cumin, coriander, oregano, and sometimes annatto. Sazón enhances the flavor of soups, stews, rice dishes, and meats, providing a distinctive and rich taste to various dishes. It is particularly popular among individuals who enjoy cooking and eating traditional Latin American foods.

Cottage cheese toast

This dish features toasted bread topped with cottage cheese, offering a base that can be customized with a variety of toppings for both sweet and savory options. The versatility of cottage cheese toast allows for the addition of ingredients like fresh fruits, honey, or savory elements, making it a flexible meal choice. It is particularly appealing to individuals seeking a quick, nutritious, and customizable meal option.

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Key Insights

In February, several emerging trends have taken off in the food space. Leading the charge is Skyr yogurt, the top trending startup, with a search volume of 60.5K and an impressive +285% growth rate. Other notable rising trends include Mushroom coffee (368K, +1150%) and Yogurt bowl, which has seen a +223% increase in interest.

food Trends Overview

There are over undefined trends in the food category. With top trends seeing an average +1228.17% growth rate and ranging between 40 – 673K searches per month.

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