Top Trending Fashion Startups in Tokyo
In January, several emerging startups have taken off in the fashion space in Tokyo. Leading the charge is Classical Elf, the top trending startup, with a search volume of 5.4K and an impressive +22% growth rate.
1. Classical Elf
Exploding GrowthClothing brand known for its stylish and comfortable apparel, offering a range of casual and trendy designs for both men and women. The brand differentiates itself by focusing on high-quality materials and versatile…
2. herill
Exploding GrowthA herl is a barb of a feather used in the art of fly fishing to dress artificial flies. It is valued for its ability to mimic the appearance and movement of natural insects, thereby attracting fish. Fly fishing…
3. and Wander
Regular GrowthOutdoor brand based in Tokyo, Japan, founded by designers Keita Ikeuchi and Mihoko Mori. The brand blends high fashion with functional outdoor wear, offering stylish and practical clothing and accessories that utilize…
About Fashion in Tokyo
Interest in Fashion startups in Tokyo continues to surge this January. Leading the charge is Classical Elf, founded in Mar 2018, with 5.4K monthly searches and an impressive +22% growth. Runner-up herill, launched in Apr 2019, also shows strong engagement with 6.6K people searching for it each month. and Wander rounds out the top three. Established in Jan 2011, they’ve built steady momentum, seeing 40.5K monthly searches and +33% growth. Together, these rising brands highlight how Tokyo’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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