Top Trending Fashion Startups in Tokyo
In December, several emerging startups have taken off in the fashion space in Tokyo. Leading the charge is herill, the top trending topic, with a search volume of 6.6K and an impressive +117% growth rate.

A herl is a barb of a feather used in the art of fly fishing to dress artificial flies. It is valued for its ability to mimic the appearance and movement of natural insects, thereby attracting fish. Fly fishing…

Clothing brand known for its stylish and comfortable apparel, offering a range of casual and trendy designs for both men and women. The brand differentiates itself by focusing on high-quality materials and versatile…

Outdoor brand based in Tokyo, Japan, founded by designers Keita Ikeuchi and Mihoko Mori. The brand blends high fashion with functional outdoor wear, offering stylish and practical clothing and accessories that utilize…
About Fashion in Tokyo
Interest in Fashion startups in Tokyo continues to surge this December. Leading the charge is herill, founded in Apr 2019, with 6.6K monthly searches and an impressive +117% growth. Runner-up Classical Elf, launched in Mar 2018, also shows strong engagement with 5.4K people searching for it each month. and Wander rounds out the top three. Established in Jan 2011, they’ve built steady momentum, seeing 40.5K monthly searches and +28% growth. Together, these rising brands highlight how Tokyo’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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