Top Trending Fashion Startups in Tokyo
In November, several emerging startups have taken off in the fashion space in Tokyo. Leading the charge is herill, the top trending topic, with a search volume of 6.6K and an impressive +57% growth rate.

A herl is a barb of a feather used in the art of fly fishing to dress artificial flies. It is valued for its ability to mimic the appearance and movement of natural insects, thereby attracting fish. Fly fishing…

Outdoor brand based in Tokyo, Japan, founded by designers Keita Ikeuchi and Mihoko Mori. The brand blends high fashion with functional outdoor wear, offering stylish and practical clothing and accessories that utilize…

Clothing brand known for its stylish and comfortable apparel, offering a range of casual and trendy designs for both men and women. The brand differentiates itself by focusing on high-quality materials and versatile…
About Fashion in Tokyo
Interest in Fashion startups in Tokyo continues to surge this November. Leading the charge is herill, founded in Apr 2019, with 6.6K monthly searches and an impressive +57% growth. Runner-up and Wander, also shows strong engagement with 40.5K people searching for it each month. Classical Elf rounds out the top three. Established in Mar 2018, they’ve built steady momentum, seeing 5.4K monthly searches and +39% growth. Together, these rising brands highlight how Tokyo’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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