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Top Trending Fashion Startups in Tokyo
In March, several emerging startups have taken off in the fashion space in Tokyo. Leading the charge is herill, the top trending startup, with a search volume of 6.6K and an impressive +100% growth rate.

1. herill
Exploding GrowthA herl is a barb of a feather used in the art of fly fishing to dress artificial flies. It is valued for its ability to mimic the appearance and movement of natural insects, thereby attracting fish. Fly fishing…

2. and Wander
Exploding GrowthOutdoor brand based in Tokyo, Japan, founded by designers Keita Ikeuchi and Mihoko Mori. The brand blends high fashion with functional outdoor wear, offering stylish and practical clothing and accessories that utilize…
About Fashion in Tokyo
Interest in Fashion startups in Tokyo continues to surge this March. Leading the charge is herill, founded in Apr 2019, with 6.6K monthly searches and an impressive +100% growth. Runner-up and Wander, launched in Jan 2011, also shows strong engagement with 40.5K people searching for it each month. Together, these rising brands highlight how Tokyo’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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