Top Trending Fashion Startups in Tokyo

In November, several emerging startups have taken off in the fashion space in Tokyo. Leading the charge is herill, the top trending topic, with a search volume of 6.6K and an impressive +57% growth rate.

TOP COMPANIES - UPDATED NOV 2025
3 Results

1. herill

Exploding Growth

A herl is a barb of a feather used in the art of fly fishing to dress artificial flies. It is valued for its ability to mimic the appearance and movement of natural insects, thereby attracting fish. Fly fishing…

Startup Details
Tokyo
Location
Apr 2019
Founded Date
Data & Forecast
+57%
2 years Growth
6.6K/mo
Search Volume
companyecommercefashiontechnologystartupdesignsoftware
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. and Wander

Regular Growth

Outdoor brand based in Tokyo, Japan, founded by designers Keita Ikeuchi and Mihoko Mori. The brand blends high fashion with functional outdoor wear, offering stylish and practical clothing and accessories that utilize…

Startup Details
Tokyo
Location
-
Founded Date
Data & Forecast
+37%
2 years Growth
40.5K/mo
Search Volume
businessfashionretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

3. Classical Elf

Exploding Growth

Clothing brand known for its stylish and comfortable apparel, offering a range of casual and trendy designs for both men and women. The brand differentiates itself by focusing on high-quality materials and versatile…

Startup Details
Tokyo
Location
Mar 2018
Founded Date
Data & Forecast
+39%
2 years Growth
5.4K/mo
Search Volume
fashionclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-3 of 3 Results

About Fashion in Tokyo

Interest in Fashion startups in Tokyo continues to surge this November. Leading the charge is herill, founded in Apr 2019, with 6.6K monthly searches and an impressive +57% growth. Runner-up and Wander, also shows strong engagement with 40.5K people searching for it each month. Classical Elf rounds out the top three. Established in Mar 2018, they’ve built steady momentum, seeing 5.4K monthly searches and +39% growth. Together, these rising brands highlight how Tokyo’s Fashion startups are becoming increasingly attractive to both consumers and investors.

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