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Top Trending Beauty Startups in Stockholm
In February, several emerging startups have taken off in the beauty space in Stockholm. Leading the charge is Byredo, the top trending startup, with a search volume of 301K and an impressive +51% growth rate.

1. Byredo
Exploding GrowthEuropean luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories,…

2. Saffron
Regular GrowthA spice derived from the flower of Crocus sativus, known for its vivid crimson stigma and styles, which are collected and dried for use mainly as a seasoning and coloring agent in food. Saffron is distinguished by its…
About Beauty in Stockholm
Interest in Beauty startups in Stockholm continues to surge this February. Leading the charge is Byredo, founded in Jan 2006, with 301K monthly searches and an impressive +51% growth. Runner-up Saffron, launched in Jan 2014, also shows strong engagement with 823K people searching for it each month. Together, these rising brands highlight how Stockholm’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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