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Top Trending Beauty Startups in Stockholm
In July, several emerging startups have taken off in the beauty space in Stockholm. Leading the charge is Saffron, the top trending startup, with a search volume of 823K and an impressive +29% growth rate.

1. Saffron
Exploding GrowthA spice derived from the flower of Crocus sativus, known for its vivid crimson stigma and styles, which are collected and dried for use mainly as a seasoning and coloring agent in food. Saffron is distinguished by its…

2. Byredo
Exploding GrowthEuropean luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories,…
About Beauty in Stockholm
Interest in Beauty startups in Stockholm continues to surge this July. Leading the charge is Saffron, founded in Jan 2014, with 823K monthly searches and an impressive +29% growth. Runner-up Byredo, launched in Jan 2006, also shows strong engagement with 368K people searching for it each month. Together, these rising brands highlight how Stockholm’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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