TOP COMPANIES - UPDATED MAY 2026
5 Results

1. Tower 28 Beauty

Exploding Growth
Exploding Growth

A beauty brand that offers a variety of skincare and makeup products, including the Tower 28 Essentials Set, SOS Daily Rescue Facial Spray, and SOS Intensive Rescue Serum. Tower 28 Beauty differentiates itself with high…

Startup Details
Location
Apr 2019
Founded Date
Data & Forecast
+600%
2 years Growth
4.4K/mo
Search Volume
businessbeautyhealthretailskincaremakeup-cosmetics
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Tower28

Exploding Growth
Exploding Growth

Beauty brand offering high-performance products formulated with non-irritating ingredients, specifically designed for sensitive skin. Tower28 differentiates itself by providing clean, vegan, and cruelty-free products at…

Startup Details
Location
Apr 2019
Founded Date
Data & Forecast
+21%
2 years Growth
165K/mo
Search Volume
businessbeautyecommerceretailmakeup-cosmeticsskincare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

3. Solawave

Exploding Growth
Exploding Growth

Solawave provides advanced skincare devices designed to offer anti-aging and skin-improving benefits through technologies like red light therapy, galvanic current, and facial massage. Their products, such as the Radiant…

Startup Details
Location
Jan 2020
Founded Date
Data & Forecast
+144%
2 years Growth
22.2K/mo
Search Volume
beautyhealthskincarepersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

4. Topicals

Exploding Growth
Exploding Growth

Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and…

Startup Details
Location
Nov 2018
Founded Date
Data & Forecast
+108%
2 years Growth
90.5K/mo
Search Volume
beautyhealthskincarepersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

5. Freck Beauty

Exploding Growth
Exploding Growth

Cosmetics brand offering products such as 'Freck The Original Freckle' and 'Shadow Slide Long Wear H20 Shadow Sticks.' Freck Beauty differentiates itself with innovative and unique products that cater to niche beauty…

Startup Details
Location
Jan 2015
Founded Date
Data & Forecast
+186%
2 years Growth
1.9K/mo
Search Volume
businessbeautyecommerceretailmakeup-cosmetics
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-5 of 5 Results

About Beauty in Santa Monica

Interest in Beauty startups in Santa Monica continues to surge this May. Leading the charge is Tower 28 Beauty, founded in Apr 2019, with 4.4K monthly searches and an impressive +600% growth. Runner-up Tower28, launched in Apr 2019, also shows strong engagement with 165K people searching for it each month. Solawave rounds out the top three. Established in Jan 2020, they’ve built steady momentum, seeing 22.2K monthly searches and +144% growth. Together, these rising brands highlight how Santa Monica’s Beauty startups are becoming increasingly attractive to both consumers and investors.

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