Top Trending Fashion Startups in Stockholm
In November, several emerging startups have taken off in the fashion space in Stockholm. Leading the charge is Totême, the top trending topic, with a search volume of 165K and an impressive +91% growth rate.

Fashion brand known for its concept of creating versatile and stylish 'uniforms' for different occasions. Totême emphasizes functional and adaptable clothing, offering fewer pieces that can be styled in multiple ways to…

Street fashion and lifestyle brand known for pushing the boundaries of everyday dressing. Weekday serves as a collective and a platform for expression, offering a variety of products including jeans, curated second-hand…

Independent fashion brand based in Stockholm, Sweden, founded in 2005 by Jockum Hallin, Cristopher Nying, and Richardos Klarén. Known for its ready-to-wear collections, including menswear, womenswear, shoes, and…

European luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories,…

Company specializing in payment solutions within the financial technology sector. It offers a checkout system designed to handle transactions of any size with high conversion rates and provides real-time payout services…
About Fashion in Stockholm
Interest in Fashion startups in Stockholm continues to surge this November. Leading the charge is Totême, founded in Jan 2014, with 165K monthly searches and an impressive +91% growth. Runner-up Weekday, launched in Apr 2002, also shows strong engagement with 1M people searching for it each month. Our Legacy rounds out the top three. Established in Jan 2005, they’ve built steady momentum, seeing 110K monthly searches and +75% growth. Together, these rising brands highlight how Stockholm’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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