Top Trending Home Startups in Hong Kong
In January, several emerging startups have taken off in the home space in Hong Kong. Leading the charge is partywoo, the top trending topic, with a search volume of 720 and an impressive +3200% growth rate.

PartyWoo is a retail brand that specializes in party supplies and decorations, including balloons. The company quickly expanded to over 200 offline retail stores across major cities in China within 10 months of its…

Company that produces portable coffee and espresso machines designed for on-the-go use. Wacaco's products, such as the Minipresso and Picopresso, offer high-quality coffee experiences for travelers and outdoor…

Environmental protection brand focused on providing safe water and sanitation solutions. Silonn is also known for being a leading merchant of ice makers and related products, offering reliable and efficient appliances…

Cottagecore is an aesthetic and lifestyle movement that idealizes a simplified, rural life. It emphasizes harmony with nature, self-sufficiency, and a return to traditional skills and crafts, often featuring elements…
About Home in Hong Kong
Interest in Home startups in Hong Kong continues to surge this January. Leading the charge is partywoo, founded in Jan 2013, with 720 monthly searches and an impressive +3200% growth. Runner-up wacaco, launched in Sep 2012, also shows strong engagement with 22.2K people searching for it each month. Silonn rounds out the top three. Established in Mar 2022, they’ve built steady momentum, seeing 590 monthly searches and +32% growth. Together, these rising brands highlight how Hong Kong’s Home startups are becoming increasingly attractive to both consumers and investors.
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