Top Trending Home Startups in Hong Kong
In November, several emerging startups have taken off in the home space in Hong Kong. Leading the charge is partywoo, the top trending topic, with a search volume of 720 and an impressive +2700% growth rate.

PartyWoo is a retail brand that specializes in party supplies and decorations, including balloons. The company quickly expanded to over 200 offline retail stores across major cities in China within 10 months of its…

Cottagecore is an aesthetic and lifestyle movement that idealizes a simplified, rural life. It emphasizes harmony with nature, self-sufficiency, and a return to traditional skills and crafts, often featuring elements…

Furniture company founded in 2018 by a former apprentice of a leading sofa manufacturer, focusing on designing customizable sofas. Honbay differentiates itself by offering sofas that cater to individual preferences and…
About Home in Hong Kong
Interest in Home startups in Hong Kong continues to surge this November. Leading the charge is partywoo, founded in Jan 2013, with 720 monthly searches and an impressive +2700% growth. Runner-up The cottagecore, launched in Jan 2020, also shows strong engagement with 1.6K people searching for it each month. Honbay rounds out the top three. Established in Apr 2022, they’ve built steady momentum, seeing 1.9K monthly searches and +28% growth. Together, these rising brands highlight how Hong Kong’s Home startups are becoming increasingly attractive to both consumers and investors.
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