Top Trending Home Startups in Hong Kong
In January, several emerging startups have taken off in the home space in Hong Kong. Leading the charge is wacaco, the top trending startup, with a search volume of 22.2K and an impressive +45% growth rate.

1. wacaco
Exploding GrowthCompany that produces portable coffee and espresso machines designed for on-the-go use. Wacaco's products, such as the Minipresso and Picopresso, offer high-quality coffee experiences for travelers and outdoor…

2. The cottagecore
Regular GrowthCottagecore is an aesthetic and lifestyle movement that idealizes a simplified, rural life. It emphasizes harmony with nature, self-sufficiency, and a return to traditional skills and crafts, often featuring elements…

3. Silonn
Regular GrowthEnvironmental protection brand focused on providing safe water and sanitation solutions. Silonn is also known for being a leading merchant of ice makers and related products, offering reliable and efficient appliances…
About Home in Hong Kong
Interest in Home startups in Hong Kong continues to surge this January. Leading the charge is wacaco, founded in Sep 2012, with 22.2K monthly searches and an impressive +45% growth. Runner-up The cottagecore, launched in Jan 2020, also shows strong engagement with 720 people searching for it each month. Silonn rounds out the top three. Established in Mar 2022, they’ve built steady momentum, seeing 480 monthly searches and +59% growth. Together, these rising brands highlight how Hong Kong’s Home startups are becoming increasingly attractive to both consumers and investors.
Explore More Startups
Discover Trends 12+ Months Before Everyone Else